What is referenced in marketing publications and has it changed over time?

Academic research has identified that business/marketing journals tend to draw on knowledge from a diverse set of disciplines. However, there has been limited examination of the source of these ideas in terms of types of materials (journals, books, conferences, business/popular press and other sources) or whether the use of these sources has changed over time. This paper examines these issues and found that within the three leading marketing journals (JM, JMR, JCR), the citation of journal articles has generally increased over time and the citation of nonjournal sources (i.e., journals, books, conferences, business/popular press and other sources), have generally decreased. There are, however, differences in the specific citation behaviour in the three journals and thus the citation of materials may be journal specific.<br /

Complexity of communicating social responsibility

It is recognised that organisations, consumers and businesses are increasingly more concerned with how business activities affect society. While research has explored specific types of techniques for communicating corporate social responsibility (CSR), there has not been a more general discussion of the considerations that organisations should make when determining the type of communications that should be used. This paper takes a managerial approach, discussing four broad issues associated with the communication of CSR: 1) intensity of action/positioning; 2) communicating action; 3) types of programs utilised and 4) integration issues. It is proposed that by understanding these issues organisations will be in a better position to ensure that the information is clearly communicated and understood by their various stakeholders. The benefits to be achieved will, however, be dependent on the objectives of the communication and thus it is suggested there is not one single appropriate approach to managing these issues.<br /

Understanding issue complexity when building a socially responsible brand

Purpose of the Manuscript- To discusses the importance of understanding Corporate Social Responsibility (CSR) by analysing the issues that comprise CSR. Without this understanding it will not be possible for organisations to develop responsible brands.Approach &ndash; The paper draws on the existing business and marketing literature to define four aspects of issue complexity. It also draws on a range of real and hypothetical examples affecting local and global organisations to explain the four components.Limitations &ndash; The work is conceptual in nature and additional research needs to be undertaken to better understand how organisations define the CSR issues that they will integrate into activities and how the management of these issues can be undertaken to ensure system wide implementation.Practical Implications &ndash; The work suggests that by understanding the four components of issues complexity organisations will be in a better position to integrate CSR related branding. Without understanding these issues, organisations may potentially unintentionally exaggerate claims or set themselves up to be criticised that they are unfairly exploiting consumers&rsquo; interest in CSR issues.Value- Previous research has documented the value of CSR, but to date there have been only limited attempts to systematically examine how managers could know whether they have considered the issue completely and realistically.<br /

Retailers' press release activity: market signals for stakeholder engagement?

PURPOSE – To increase understanding of the role, content and effectiveness of press releases. DESIGN/METHODOLOGY/APPROACH – Qualitative and quantitative analyses of UK supermarkets' press releases in 2001/2002, a medium previously little researched in marketing, are undertaken. FINDINGS – Supermarkets seek stakeholder engagement on diverse issues with different mixes of groups. Treating releases as market signals demonstrates the important role of the press as filters and interpreters. Intended messages frequently fail to reach target audiences, and when they do can be significantly reinterpreted, so that positive claims are reported critically and negatively. Larger chains apparently produce more releases and gain more newspaper coverage, but generally volume of releases does not improve likelihood of press coverage. RESEARCH LIMITATIONS/IMPLICATIONS – The nature of qualitative data, the limited time frame, and possible omissions from source archives. PRACTICAL IMPLICATIONS – As level of coverage varied independently of turnover, higher release activity of larger chains was questioned. Seeking differentiation through press releases becomes problematic with the press as filters. ORIGINALITY/VALUE – This paper increases knowledge of press releases as market communications, and contributes to the literature of market signalling, notably emphasising the press as important signal intermediaries

Exploring conference proceedings contribution to marketing knowledge : some initial evidence and directions for the future

This paper examines the degree to which works appearing in JM, JMR and JCR cite materials other than academic journals. The results suggest the number of citations to proceedings has fallen since earlier works (Anderson and Haley, 1984). This may be explained by the increased number of marketing related journals available in hard copy and through electronic databases. Citations of non-journal materials within marketing literature are however, higher than were found by Armstrong and Pagell (2003) in the forecasting literature. Some suggestions for future research are provided.<br /

Publishing in socially oriented journals - the state of play in Asia

Purpose: This paper examines this issue by examining institutional publishing in six socially oriented marketing journals generally and then explores the performance within Asian institutions and those within Australia and New Zealand, in detail.Design/Methodology/Approach: Authorships of Journal of Macromarketing, Journal of Public Policy &amp; Marketing, Journal of Consumer Affairs, Journal of Non-Profit and Public Sector Marketing, International Journal of Non-Profit and Voluntary Sector Marketing, and Social Marketing Quarterly, from 1999-2003 were tracked, by institution and nationality of school. Results are reported for both number of authors and percent of authorship.Findings: There is a dominance of publishing by North American Academics within the social area. Asia academics appear to be generally under-represented, based on the region&rsquo;s size, although scholars in Australia and New Zealand perform relatively better than one might anticipate.Research Limitations/Implications: A review of socially oriented publishing performance by institutions in Asia identifies that socially oriented research appears to be a focus in Australia and New Zealand across a range of institutions, but occurs less frequently in other Asian countries.Practical Implications: Results are useful for understanding the role of socially oriented research among scholars in Asia and the Pacific. While Australia and New Zealand have made marks in socially oriented research, it appears to be a potential &ldquo;growth area&rdquo; for marketing scholars in Asia and the Pacific.Originality/Value: This is the first paper to examine the role of geography in publishing among those interested in social issues in marketing.<br /

Publishing in 20 leading marketing journals – an examination of global performance

Purpose of this paper was to examine the global contribution of academics to marketing literature between 1999 and 2003. This was done based on an examination of the location of academics institution of employment, as reported in published works within the targeted journals. This was then used to examine the globally dispersion of publishing by institutions.Design/approach. The paper used a content analysis. The authorship of all articles in 20 leading journals was examined between 1999 and 2003. Empirical examination of institutions performance was undertaken across geographic regions. There was also an examination of whether the type of journal impacted on regional performance, using Polonsky and Whitelaw&rsquo;s (2006) A, B and C journal groupings.Findings. The research found that there is a significant &ldquo;bias&rdquo; of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined. However, when one considers the number of universities within each country/region, it is identified that the proportion of institutions within a country/region publishing within the targeted journals is in fact hight outside North America.Limitations. There was no attempt to examine why any differences exist. The study also only focused on a sample of 20 English language journals over 5 years, although these journals have been &lsquo;defined&rsquo; as a leading marketing journal for European marketing academics.Practical Implications. The research suggests that there may in fact be a range of differences in publishing behaviour. It is unclear if these differences relate to variations in the &ldquo;objectives&rdquo; of institutions within each country or other factors. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non-north American perspectives.Originality. While there have been other works examining research performance of institutions, there have not been any marketing-related works that focused on the nation in which authors work. This work therefore takes a global &ldquo;snapshot&rdquo; of national research performance within marketing.<br /

"Lose 30lbs in 30 days" : assigning responsibility for deceptive advertising of weight-loss products

Purpose &ndash; The aim of this paper is to outline key social marketing issues apparent in deceptive weight-loss advertising, from the perspective of government policy-makers, manufacturers, the media, and consumers. The purpose is to examine the complexity of one aspect of the obesity battle and provide a framework for coordinated and integrated social marketing initiatives from a multiple stakeholder perspective.Design/methodology/approach &ndash; The results of deceptive weight-loss advertising are framed using the harm chain model, and the paper offers recommended solutions based on a framework of marketing, education and policy changes across the network of stakeholders.Findings &ndash; This paper concludes that a resolution to the harm created by deceptive weight-loss advertising can be achieved by the creation of a more holistic, system-wide solution to this important health and policy issue. This networked approach must involve all aspects of harm in a multi-stakeholder solution, including both upstream and downstream integration. Specific recommendations are made for policy-makers, manufacturers, the media, and consumers to achieve this goal.Social implications &ndash; From a marketing perspective, analyzing the issue of deceptive weight-loss advertising using the harm chain allows for the creation of a more holistic, system-wide solution involving stakeholders in all aspects of harm for this important health and policy issue.Originality/value &ndash; This research examines the problem of obesity and weight-loss advertising from the unique perspective of the harm chain framework. The authors make unified recommendations for various stakeholders including industry, media, government and consumers, in order to direct integrated social marketing and consumer-oriented strategies within this industry.<br /

Marketing and sustainability

'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing and emerging debate of marketing’s role in relation to sustainable development. This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart: Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-ne