Services Branding Strategies: Using Corporate Branding to Market Educational Institutions

Corporate Branding has been suggested as an appropriate branding strategy for branding services as opposed to service product branding (Dall’Olmo Riley and de Chernatony, 2000). As corporate branding takes into account the perspectives of various stakeholders associated with the organization, this concept then becomes a crucial strategy when branding and marketing educational institutions. This paper provides an important theoretical contribution to services marketing literature by providing conceptual applications of corporate branding to educational institutions. The paper also examines how different stakeholders including staff, students, admissions officers and other related faculty and parents can be integrated to enhance the branding of education. In addition to the theoretical contribution, managerial implications on using corporate branding are raised as part of future research issues

Time-Symmetric Resolutions of the Renninger Negative-Result Paradoxes

The 1953 and 1960 Renninger negative-result thought experiments illustrate conceptual paradoxes in the Copenhagen formulation of quantum mechanics. In the 1953 paradox we can infer the presence of a detector in one arm of a Mach-Zehnder interferometer without any particle interacting with the detector. In the 1960 paradox we can infer the collapse of a wavefunction without any change in the state of a detector. I resolve both of these paradoxes by using a time-symmetric formulation of quantum mechanics. I also describe a real experiment that can distinguish between the Copenhagen and time-symmetric formulations.Comment: 14 pages, 4 figure

A time-symmetric formulation of quantum entanglement

I numerically simulate and compare the entanglement of two quanta using the conventional formulation of quantum mechanics and a time-symmetric formulation that has no collapse postulate. The experimental predictions of the two formulations are identical, but the entanglement predictions are significantly different. The time-symmetric formulation reveals an experimentally testable discrepancy in the original quantum analysis of the Hanbury Brown-Twiss experiment, suggests solutions to some parts of the nonlocality and measurement problems, fixes known time asymmetries in the conventional formulation, and answers Bell's question "How do you convert an 'and' into an 'or'?'"Comment: 19 pages, 9 figure

Unconventional protests: partisans and independents outside the Republican and Democratic national conventions

Protests at national party conventions are an important setting in which political parties and social movements challenge one another. This article examines the motivations of participants in these events. Drawing upon data from surveys of protesters outside the 2008 national party conventions, it focuses on how partisan and independent political identifications correspond with the reasons that individuals give for protesting. The results demonstrate that there are some conditions under which independents place a greater focus on issues than do partisans and under which partisans place a greater focus on presidential candidates than do independents. However, there are also conditions under which independents are inclined to work alongside partisans, such as trying to stop the election of a threatening candidate and in championing an issue outside their opposing party’s convention. The article argues that micro-level partisan identifications are thus likely to affect the broader structure of party coalitions. These considerations promise to become increasingly relevant as social movements – such as the Tea Party, Occupy Wall Street, and Black Lives Matter – launch new campaigns against or within established parties

Solidariedade nacional ou vontade colectiva de defesa

The Million Mom March (favoring gun control) and Code Pink: Women for Peace (focusing on foreign policy, especially the war in Iraq) are organizations that have mobilized women as women in an era when other women's groups struggled to maintain critical mass and turned away from non-gender-specific public issues. This article addresses how these organizations fostered collective consciousness among women, a large and diverse group, while confronting the echoes of backlash against previous mobilization efforts by women. We argue that the March and Code Pink achieved mobilization success by creating hybrid organizations that blended elements of three major collective action frames: maternalism, egalitarianism, and feminine expression. These innovative organizations invented hybrid forms that cut across movements, constituencies, and political institutions. Using surveys, interviews, and content analysis of organizational documents, this article explains how the March and Code Pink met the contemporary challenges facing women's collective action in similar yet distinct ways. It highlights the role of feminine expression and concerns about the intersectional marginalization of women in resolving the historic tensions between maternalism and egalitarianism. It demonstrates hybridity as a useful analytical lens to understand gendered organizing and other forms of grassroots collective action