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29 research outputs found

“Selling Sin” in a Hostile Environment: A Comparison of Ukrainian and American Tobacco Advertising Strategies in Magazines

Broadening Journal of Public Policy & Marketing

Author: Andrews J. Craig
Brinberg David
Mazis Michael B.
Mazis Michael B.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Consumer Research at the Federal Trade Commission from 1978 to 1980

Author: Bernhardt Kenneth L.
Mazis Michael B.
Sesnowitz Michael
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

FTC v. Novartis: The Return of Corrective Advertising?

Author: Calkins Stephen
Diamond Shari Seidman
Jacoby Jacob
Maronick Thomas J.
Mazis Michael B.
Mazis Michael B.
Srull Thomas K.
Stewart David W.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Three Decades of Marketing Academic Input at the Federal Trade Commission: Contributions to Research, Policy Making, and Litigation

Author: Anderson C. Dennis
Andrews J. Craig
Beales Howard
Bernhardt Kenneth L.
Biswas Abhijit
Choi Sungchul
Dhar Sanjay K.
Farrell Joseph
FTC
FTC
FTC
Garrison Loretta
Hastak Manoj
Hastak Manoj
Hastak Manoj
Mazis Michael B.
Mazis Michael B.
Mazis Michael B.
McNeill Dennis
Mobley Mary F.
Morris Louis A.
Pitofsky Robert
Stewart David W.
Wilkie William L.
Wilkie William L.
Wilkie William L.
Wilkie William L.
Wilkie William L.
Wilkie William L.
Wilkie William L.
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

Marketing's “Scarlet Letter”: The Theory and Practice of Corrective Advertising

A comparative analysis of multiattribute attitude models

Author: James H. Myers
James R. Bettman
Joel B. Cohen
John H. Lindgren
Leonard J. Konopa
Martin Fishbein
Michael B. Mazis
Milton J. Rosenberg
Morris B. Holbrook
Richard J. Lutz
Terence A. Shimp
William L. Wilkie
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Warning and Informing the Domestic International Market

Author: American Association of Poison Control Centers
Bettman James R.
Bloom Paul N.
Czinkota Michael R.
D'Rozario D.
Hill Roland Paul
Hively Carol
Karpatkin Rhoda H.
Kaufman-Scarborough Carol
Laughery Kenneth R.
Mazis Michael B.
McAuliffe Robert
Peñaloza Lisa
Stelzer Irwin M.
Stewart David W.
Ursic Michael
Wallendorf Melanie
Whisler K.
World Almanac Books
Publication venue: 'American Marketing Association (AMA)'
Publication date
Field of study

The impact of corrective advertising upon consumers' attitudes, beliefs, and behavior

Author: A.S. Luchins
Alan G. Sawyer
Charles W. Lamb
David M. Gardner
David M. Gardner
E. Walster
E.E. Jones
J. Zadny
Lee Ross
Leon Festinger
Mark R. Lepper
Mary Ann Stutts
Michael B. Mazis
Nancy Giges
Phillip G. Kuehl
Robert F. Dyer
Robert F. Dyer
S. Asch
Publication venue: 'Springer Science and Business Media LLC'
Publication date
Field of study

Protecting Homeowners: Foreclosure Counseling Policies and Modifications of Mortgage Terms

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