Consumer attitudes and preference exploration towards fresh-cut salads using best–worst scaling and latent class analysis

This research explored the preferences and buying habits of a sample of 620 consumers of fresh-cut, ready-to-eat salads. A best–worst scaling approach was used to measure the level of preference stated by individuals regarding 12 attributes for quality (intrinsic, extrinsic and credence) of fresh-cut salads. The experiment was carried out through direct interviews at several large-scale retail outlets in the Turin metropolitan area (north-west of Italy). Out of the total number of questioned consumers, 35% said they did not consume fresh-cut salads. On the contrary, the rest of the involved sample expressed the highest degree of preference towards the freshness/appearance attribute, followed by the expiration date and the brand. On the contrary, attributes such as price, organic certification and food safety did not emerge as discriminating factors in consumer choices. Additionally, five clusters of consumers were identified, whose preferences are related both to purchasing styles and socio-demographic variables. In conclusion, this research has highlighted the positive attitude of consumers towards quality products backed by a brand, providing ideas for companies to improve within this sector and implement strategies to answer the needs of a new segment of consumers, by determining market opportunities that aim to strengthen local brands

Ferroplasmas: Magnetic Dust Dynamics in a Conducting Fluid

We consider a dusty plasma, in which the dust particles have a magnetic dipole moment. A Hall-MHD type of model, generalized to account for the intrinsic magnetization, is derived. The model is shown to be energy conserving, and the energy density and flux is derived. The general dispersion relation is then derived, and we show that kinetic Alfv\'en waves exhibit an instability for a low temperature and high density plasma. We discuss the implication of our results.Comment: 6 pages, 1 figur

Food sustainability perception at universities: Education and demographic features effects

The 2030 Agenda of the United Nations merged in 17 goals the strong need to change the pattern of human life on the planet in a path of strengthening sustainability especially in an era that is widely defined as Anthropocene. The Global Action Program (GAP) on Education and Sustainable Development was adopted based on the power of education and knowledge with the idea of 'green universities' aimed at improving the perception of sustainability for future policy decisions. Based on a Best-Worst (BW) scaling methodological approach, in this study we quantified the preferences of generation Y at University of Turin as they relate to issues explicitly connected to the ordinary consumption of food and the relationship between this and the perception of a sustainable approach. Data show that sustainability definitions belonging to the environmental and policy dimensions were the most closely related to the sustainability concept by the students interviewed while the economic and socio-cultural spheres were the least appreciated. In relation to food issues, students generally don't attribute high value to the assessment of local production. Few but significant differences were found in some specific topics between male and female groups with women perceiving sustainability consistently linked to the concept of local/territory and to the protection of the environment