COSTS OF CO-EXISTENCE AND TRACEABILITY SYSTEMS IN THE FOOD INDUSTRY IN GERMANY AND DENMARK

Paper prepared for presentation at the Fourth International Conference on Coexistence between Genetically Modified (GM) and non-GM based Agricultural Supply Chains (GMCC) Melbourne (Australia), 10th to 12th November 2009Genetic engineering, GMO, Food industry, Co-existence, Agricultural and Food Policy, L51, O32,

Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria

Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural ScienceConsumer Behaviour, Horticulture, Austria, Germany, Consumer/Household Economics, Marketing,

ZAHLUNGSBEREITSCHAFT VON KUNDEN IM GÄRTNERISCHEN EINZELHANDEL FÜR PFLANZENTÖPFE AUS NACHWACHSENDEN BZW. RECYCELTEN ROHSTOFFEN

Agribusiness, Consumer/Household Economics, Demand and Price Analysis, Financial Economics, Food Consumption/Nutrition/Food Safety,

Development of Soft-Hardware Platform for Training System Design of Electrotechnical Complexes and Electric Drives

The article presents the results of the development of software and hardware platform as the equipment for the training of children and youth work skills with robotics, allowing in the future to apply this knowledge in practice, implementing automation system for home use. We consider the problems of existing solutions. The main difference is the integration of the proposed fees and extensions into a single set by connecting the connectors and the ability to connect third-party components from different manufacturers, without limiting users. As well as a simplified method using a visual object-oriented programming allows you to immediately engage in the work. Prepared lessons and tasks in the game style simplifies the information and allows you to understand how you can apply one or another technical solution

Segmentation of Customers of Horticultural Non-food Products in Southern Germany

The paper aims to identify clusters of buyers of horticultural products (non-food sector) in Germany based on behavioral factors as well as to determine the relevance of the different discriminatory variables. Data were obtained from 320 face-to-face interviews conducted in Southern Germany. Cluster and discriminant analysis were used to analyze the data. Eight clusters of buyers of horticultural products are identified which show significant differences concerning their socio-demographic characteristics, purchase behavior and buying motives. Gender and the affirmation of the respondent to purchasing or nonpurchasing bed & balcony or potted indoor plants are the most important discriminatory variables. The differing behavior and interests of the eight consumer clusters allows fine-tuning of marketing activities of horticultural products within the analyzed distribution channels. Traditional retail shops should aim to attract younger consumers in future. The paper extends previous consumer research by identifying consumer cluster for horticultural products based on behavioral factors. Die vorliegende Studie unterteilt Pflanzenkäufer in verschiedenen Einkaufsstätten in Süddeutschland anhand ihres Kaufverhaltens und ermittelt zudem die Relevanz der analysierten Unterscheidungsmerkmale. Die dazu benötigten Kundeninformationen wurden aus insgesamt 320 Interviews in Einkaufstätten von Blumen und Pflanzen in Bayern und Baden-Württemberg gewonnen und mittels Cluster- und Diskriminanzanalyse ausgewertet. Die insgesamt acht resultierenden Käufergruppen unterscheiden sich signifikant anhand bestimmter sozio-demographischer Merkmale, aber auch hinsichtlich des Kaufverhaltens und den Einkaufsmotiven der befragten Kunden. Es zeigt sich beispielsweise, dass das Geschlecht der Kunden sowie der Aspekt, ob Topfpflanzen regelmäßig eingekauft werden, charakteristische Gruppenunterschiede verursachen. Entscheidungsträger in traditionellen Einkaufsstätten von Blumen und Pflanzen, wie Einzelhandelsgärtnereien und Blumenläden, können das erlangte Wissen über die unterschiedlichen Verhaltensweisen und Interessen der Käufersegmente nutzen, um die Kundenansprache und ihr strategisches Marketing zu verbessern und zielorientierter an den für das Unternehmen interessanten Kundengruppen auszurichten

Clustering of groups of regular customers in horticultural retail stores in Austria

In recent years there were significant changes in the distribution structures in horticulture retail trade. Thereby the decrease of traditional specialized retail gardening traders in favour of the chain stores/garden centres and the DIY sector forces the gardeners to orient their service and their marketing strategies more closely to their customers. A vague knowledge about the needs, wishes and motives of the own customers and their shopping behaviour permits only a "grey-in-grey"-marketing, which does not take into account the specific characteristics of differing customer groups in horticultural retail stores

National Innovation Systems in Horticulture in Germany and the Netherlands

The paper compares the innovation systems of horticulture in Germany and the Netherlands which are both important producers of horticultural products in Europe. Based on the theoretical framework of national systems of innovation the characteristics of firms and important industries, the role of universities and education institutions as well as penetration of innovations related to horticulture are analysed for Germany and the Netherlands

Clustering of groups of regular customers in horticultural retail stores in Austria

Paper prepared for presentation at the First Symposium on Horticulture in Europe (SHE), 17th to 20th February 2008 at Vienna/Austria held under the aegis of ALVA, APH, BNL-SHS, DGG, GSHS, IOH, INRA, NJF, PSHS, SECH, SOI and the International Society for Horticultural ScienceConsumer Behaviour, Horticulture, Austria, Consumer/Household Economics, Marketing,

National innovation systems in horticulture in Germany and the Netherlands

The paper compares the innovation systems of horticulture in Germany and the Netherlands, which are both important producers of horticultural products in Europe. Based on the theoretical framework of national systems of innovation, the R&D structures, the characteristics of firms and important industries as well as the role of universities and education institutions are analysed for Germany and the Netherlands.national innovation systems; horticulture; micropropagation; Germany; The Netherlands; R&D structures; research and development; universities; educational institutions; higher education; firm characteristics.