A Multi-level Collaboration Process for Developing Relationships and Creating Value in an Entrepreneurship Ecosystem

This paper explores how collaboration in entrepreneurship ecosystems is driven by individual and collective efforts to reach both common and private goals. We investigate how the collaboration roles of a university support efforts to create value and help shape the network of relationships that scaffold the ecosystem. We propose a multi-level collaboration process that reflects how micro-level positions and practices feed into meso-level outcomes. In turn, these outcomes support the collaboration roles a university plays in developing relationships within an entrepreneurship ecosystem. Based on this framework, we discuss the integration of technology in supporting internal positions and practices, as well as collaboration roles. Our research contributes to the understanding of collaboration as a multi-level process, in which meso-level outcomes that are rooted in micro-level positions and practices ultimately support macro-level collaboration roles that establish a network of relationships and contribute to value creation across the entrepreneurship ecosystem

How Practice Diffusion Drives IoT Technology Adoption and Institutionalization of Solutions in Service Ecosystems

This paper proposes a framework for considering how practice diffusion drives the adoption of IoT technology and fuels institutionalization of solutions within service ecosystems. Practice diffusion requires the adaptation of a practice (using a wearable device) as it emerges across distinct sociocultural contexts. The adaptation of practices allows for the adoption of technology in different ways. New materials are linked with pre-existing meanings and competences as practices emerge and become embedded within a social structure. For IoT technologies, materials include a device and its associated digital data. Thus, practice adaptation requires linkages that enable the integration and use of both a device and data. We highlight a growing mental health crisis and the potential of wearable devices as medical aids, particularly for adolescents who spend much of their time connected to the internet. We consider important linkages to help institutionalize unique solutions for those in need

How Practice Diffusion Drives IoT Technology Adoption and Institutionalization of Solutions in Service Ecosystems

This paper proposes a framework for considering how practice diffusion drives the adoption of IoT technology and fuels institutionalization of solutions within service ecosystems. Practice diffusion requires the adaptation of a practice (using a wearable device) as it emerges across distinct sociocultural contexts. The adaptation of practices allows for the adoption of technology in different ways. New materials are linked with pre-existing meanings and competences as practices emerge and become embedded within a social structure. For IoT technologies, materials include a device and its associated digital data. Thus, practice adaptation requires linkages that enable the integration and use of both a device and data. We highlight a growing mental health crisis and the potential of wearable devices as medical aids, particularly for adolescents who spend much of their time connected to the internet. We consider important linkages to help institutionalize unique solutions for those in need

How does innovation emerge in a service ecosystem?

To advance the study of innovation in complex settings, this study integrates the innovation, institutional theory, philosophy, and service-dominant logic literatures. Exploring the emergence of innovation and service ecosystem dynamics, researchers take an abductive approach anchored in over 4 years of case study data regarding a high technology solution in an Internet-of-Things setting. By framing innovation as a systemic process, the study reveals that (1) institutional reconciliation is an overlooked phase of innovation, (2) ideas are refined by four types of institutional reconciliation pressures (tensions, divergences, expected value, and service), and (3) innovation is influenced by plasticity in four ways (recursivity, temporality, complementarity, and continuity). Based on these findings, the authors outline a research agenda regarding four principles of innovation as a systemic process. The findings suggest that managers should nurture norms, rules, and beliefs through a systemic process that facilitates the emergence of innovation

Toward a theory of market culture : an investigation of value co-creation and the (re)contextualization of a global market culture

Ph.D. University of Hawaii at Manoa 2012.Includes bibliographical references.In this dissertation, the consideration of markets as cultures, or market culture, is proposed as a theoretical framework, based on value co-creation, for studying markets and marketing. Central to this view, is the idea that value is always jointly created (cocreated) in markets because it is proposed by one or more actors (e.g., firms), but derived and determined by different actors (e.g., customers), in a particular context. In three interrelated essays, a conceptual framework for studying market cultures is proposed and empirically investigated. This framework suggests that as firms, customers and other stakeholders enact practices (routine actions) to (co-)create value for themselves and for others, they draw on and contribute to common resources, social norms and meanings, which recursively constitute the cultural contexts through which value is derived. The first essay proposes a framework for conceptualizing markets as cultures by integrating two streams of marketing research that center on jointly created value--service-dominant (S-D) logic and consumer culture theory (CCT)--and drawing on practice theory, as it has been developed in marketing and sociology. The second essay explores the (re)contextualization, or social construction, of a global market culture, surfing, as changes in practices guide and are guided by changes in structure--resources, norms and meanings--across time and space (i.e., globalization). The third essay applies the model of cultural context as a value co-creation approach to identifying unique markets, by studying the differences between surfing and a recently (re)contextualized market, stand-up paddle boarding (SUP). This research contributes to the development of market(ing) theory and practice by integrating and extending S-D logic and CCT and providing insight to the cultural aspects of value co-creation and market (re)formation