Campaña de lanzamiento: Audi

El presente trabajo tiene como objetivo el desarrollo de una campaña de lanzamiento para la marca Audi, en relación a la nueva gama de autos eléctricos (Audi e-tron), el cual llegará a Perú a finales del año 2021. La relevancia de este proyecto radica en la propuesta de una campaña a través de medios digitales y tradicionales en tiempos de aislamiento social a raíz de la aparición del virus COVID-19. Así mismo, la campaña propuesta forma parte de la revolución en el mercado automotriz al promocionar la primera gama de autos de lujo 100% eléctricos al país. Se tomó en cuenta la realización de encuestas a 107 personas de nivel socioeconómico A y B +, entre los 31 a 65 años, además de entrevistas a profundidad al público objetivo de Audi. Parte de los retos encontrados incluyen: la consideración por parte de los consumidores de que el Perú aún no cuenta con la infraestructura necesaria para recibir modelos eléctricos, el temor a altos costos de mantenimiento y el menor interés por el factor ecológico del producto; en contraste con el interés de los mismos por el reconocimiento de la marca, su calidad y la innovación propia del producto. Nuestra propuesta presenta al producto bajo el concepto de “La Nueva Era” creado con nuestra metodología del Doble Nudo.The present work aims to develop a launch campaign for Audi, in relation to the new range of electric cars (Audi e-tron), which will arrive in Peru at the end of 2021. The relevance of this project lies in the proposal of a campaign through digital and traditional media in times of social isolation as a result of the appearance of the COVID-19. Likewise, the proposed campaign is part of the revolution in the automotive market by promoting the first range of 100% electric luxury cars to the country. Surveys were taken into account with 107 people of socioeconomic status A and B +, between the ages of 31 and 65, as well as in-depth interviews with Audi's target. Part of the challenges encountered include: the consumers think Peru still does not have the required infrastructure to receive electric models, fear of high maintenance costs and less interest in the ecological factor of the product; in contrast to their interest in the recognition of the brand, its quality and the innovation of the product itself. Our proposal presents the product under the concept of "The New Era" created through our Double Knot methodology

Actualización del proyecto educativo institucional y/o el rediseño curricular de carreras profesionales bajo el enfoque por competencias

Marco de políticas y enfoques metodológicos Experiencias exitosas en diseño, monitoreo y evaluación de proyecto educativo y/o currículo por competencias en universidades de América Latina. Diseño metodológico para la evaluación participativa del proyecto modelo educativo institucional o currículo de las carreras. Evaluación participativa de los currículos de las carreras priorizadas. Informe de evaluación participativa del currículo de agroindustrial de la Universidad Nacional Hermilio Valdizán - HuánucoPúblico en genera

Evaluating the accuracy of self-collected swabs for the diagnosis of monkeypox.

We evaluated the accuracy of patient-collected skin lesions, oropharyngeal, and rectal swabs amongst 50 individuals enrolled in a study of monkeypox viral dynamics. We found that the performance of self-collected samples was similar to that of physician-collected samples, suggesting that self-sampling is a reliable strategy for diagnosing monkeypox

Effects of pre-operative isolation on postoperative pulmonary complications after elective surgery: an international prospective cohort study an international prospective cohort study

We aimed to determine the impact of pre-operative isolation on postoperative pulmonary complications after elective surgery during the global SARS-CoV-2 pandemic. We performed an international prospective cohort study including patients undergoing elective surgery in October 2020. Isolation was defined as the period before surgery during which patients did not leave their house or receive visitors from outside their household. The primary outcome was postoperative pulmonary complications, adjusted in multivariable models for measured confounders. Pre-defined sub-group analyses were performed for the primary outcome. A total of 96,454 patients from 114 countries were included and overall, 26,948 (27.9%) patients isolated before surgery. Postoperative pulmonary complications were recorded in 1947 (2.0%) patients of which 227 (11.7%) were associated with SARS-CoV-2 infection. Patients who isolated pre-operatively were older, had more respiratory comorbidities and were more commonly from areas of high SARS-CoV-2 incidence and high-income countries. Although the overall rates of postoperative pulmonary complications were similar in those that isolated and those that did not (2.1% vs 2.0%, respectively), isolation was associated with higher rates of postoperative pulmonary complications after adjustment (adjusted OR 1.20, 95%CI 1.05–1.36, p = 0.005). Sensitivity analyses revealed no further differences when patients were categorised by: pre-operative testing; use of COVID-19-free pathways; or community SARS-CoV-2 prevalence. The rate of postoperative pulmonary complications increased with periods of isolation longer than 3 days, with an OR (95%CI) at 4–7 days or ≥ 8 days of 1.25 (1.04–1.48), p = 0.015 and 1.31 (1.11–1.55), p = 0.001, respectively. Isolation before elective surgery might be associated with a small but clinically important increased risk of postoperative pulmonary complications. Longer periods of isolation showed no reduction in the risk of postoperative pulmonary complications. These findings have significant implications for global provision of elective surgical care. We aimed to determine the impact of pre-operative isolation on postoperative pulmonary complications after elective surgery during the global SARS-CoV-2 pandemic. We performed an international prospective cohort study including patients undergoing elective surgery in October 2020. Isolation was defined as the period before surgery during which patients did not leave their house or receive visitors from outside their household. The primary outcome was postoperative pulmonary complications, adjusted in multivariable models for measured confounders. Pre-defined sub-group analyses were performed for the primary outcome. A total of 96,454 patients from 114 countries were included and overall, 26,948 (27.9%) patients isolated before surgery. Postoperative pulmonary complications were recorded in 1947 (2.0%) patients of which 227 (11.7%) were associated with SARS-CoV-2 infection. Patients who isolated pre-operatively were older, had more respiratory comorbidities and were more commonly from areas of high SARS-CoV-2 incidence and high-income countries. Although the overall rates of postoperative pulmonary complications were similar in those that isolated and those that did not (2.1% vs 2.0%, respectively), isolation was associated with higher rates of postoperative pulmonary complications after adjustment (adjusted OR 1.20, 95%CI 1.05–1.36, p = 0.005). Sensitivity analyses revealed no further differences when patients were categorised by: pre-operative testing; use of COVID-19-free pathways; or community SARS-CoV-2 prevalence. The rate of postoperative pulmonary complications increased with periods of isolation longer than 3 days, with an OR (95%CI) at 4–7 days or ≥ 8 days of 1.25 (1.04–1.48), p = 0.015 and 1.31 (1.11–1.55), p = 0.001, respectively. Isolation before elective surgery might be associated with a small but clinically important increased risk of postoperative pulmonary complications. Longer periods of isolation showed no reduction in the risk of postoperative pulmonary complications. These findings have significant implications for global provision of elective surgical care