A new spirit across sectors: Constructing a common justification for corporate volunteering

Corporate volunteering is an activity located at the intersection of the corporate and nonprofit spheres. Its coordination and implementation create interesting encounters between professionals from both sectors. This article adopts a pragmatic sociological approach to analysing the discursive processes that nurture or hinder these encounters and the corporate volunteering activities they aim to produce. It brings to the fore the nonprofit perspective by analysing 39 semi-structured interviews with Dutch and Belgian nonprofit professionals who were engaged in corporate volunteering coordination. The study shows that a flexible and project-oriented justification regime, which is mainly promoted by nonprofits that match companies with other nonprofits, creates a common discursive terrain that nurtures cross-sectoral collaboration. Other justification regimes, particularly the civic one, are increasingly marginalised, as they are perceived as hindering collaboration rather than enabling it. Thus the proliferation of corporate volunteering, and the dominance of the project-oriented justification that is intertwined with it, together challenge classical identifications of the nonprofit sector with civic action

The rewards of corporate giving

When conducted through a well-designed programme, corporate community involvement, such as employee volunteering, will benefit both the company and volunteers. In particular, these programmes can be useful to marketing and human resource managers

Measuring volunteerability and the capacity to volunteer among non-volunteers: implications for social policy

As volunteering and its benefits gain global recognition, social policymakers can sustain and increase volunteering through social policy, legislation and other types of involvement. A key performance practice is to measure the rate of volunteering based on the percentage of the population that volunteer or the number of hours donated. The focus of this article, however, is on the capacity to volunteer by non‐volunteers as well as by volunteers. The concept and theory of volunteerability (an individual's ability to overcome related obstacles and volunteer, based on his or her willingness, capability and availability) offers a richer understanding of how people can be assisted to overcome barriers to maximize their volunteer potential and thus increase volunteering. The article details the definitions and benefits of volunteering and covers examples of related social policy, as well as explaining the concept of volunteerability and how it can be measured using existing and new scales. Based on a mixed methods study in Australia, the article offers specific measures to examine the concept of volunteerability and reveals important differences between volunteers and non‐volunteers. The article also details major barriers to volunteering and how social policies can be developed to overcome them

Online volunteering at DigiVol: an innovative crowd-sourcing approach for heritage tourism artefacts preservation

Most museums find that the resources required to transform from curators into providers of heritage and cultural tourism exceed those available to them. One way of addressing this challenge is through volunteer programs to assist in heritage tourism artefacts preservation. This article is based on a case study of an innovative crowd-sourcing initiative of integrating on-site and online volunteers for the preservation and documentation of heritage artefacts: the DigiVol program at the Australian Museum, Sydney. This large citizen science volunteer program has digitised an unprecedented portion of the museum’s collections and has been recognised in Australia and internationally as a best practice ‘volunteer digitisation service’ model. Seeking further empirical support for the emerging concept of ‘recruitability’ from the volunteering literature (i.e. the ability of volunteer organisations to recruit and retain volunteers), this research used case study methodology. Based on interviews, focus groups, and document analyses, the article identifies key elements of innovation and effectiveness in DigiVol practices. The article concludes with recommendations for programs wishing to follow best practice and expand their recruitability, to digitise and preserve artefacts, and therefore support science, tourism and education