Perceived key determinants of payment instrument usage: A fuzzy cognitive mapping-based approach

The recent economic climate has had direct repercussions on people’s daily lives. This has occurred not only in how they use payment instruments, but is also evinced in new concerns adjacent to technological advances, security and the credibility of financial institutions. In this regard, the banking sector has had a crucial role in countries’ economic development, making it increasingly important to understand how the banking system operates and what payment instruments are available to users. Relying on specialized literature and the application of fuzzy cognitive mapping, the current study aims to understand the cause-and-effect relationships between customers’ preference factors in using payment instruments. The results show that usability aspects and security issues constitute the factors which users pay more attention to. Strengths and limitations of the study are also discussed.info:eu-repo/semantics/publishedVersio

A fuzzy knowledge-based framework for risk assessment of residential real estate investments

Risk analysis of residential real estate investments requires careful analysis of certain variables (or determinants). Because real estate is a key sector for economic and social development, this risk analysis is seen as critical in supporting decision processes relating to buying or selling residential properties, partly due to the pressures caused by the current economic environment. This study aims to develop a conceptual reference model for risk assessment of residential real estate using fuzzy cognitive mapping. This fuzzy model allows cause-and-effect relationships between determinants to be identified and better understood, which in turn allows for better informed investment decisions. The results show that the use of cognitive maps reduces the number of omitted criteria and favors learning with regard to how the criteria relate to each other, holding great potential and versatility in structuring complex decision problems. Practical implications, strengths and weaknesses of our proposal are discussed.info:eu-repo/semantics/publishedVersio

Assessing payment instrument alternatives using cognitive mapping and the choquet integral

Technological advances have increased the diversity of payment instruments and transaction channels, heightening consumers' expectations for services in this regard. Coupled with an increasing competitiveness of the banking industry, this has emphasized the great importance of understanding consumers' choices of payment instruments. In order to meet their customers' expectations, banks have to understand what determines their choices of payment instruments. This study aims to uncover these determinants of payment instrument choice, through the use of cognitive mapping to structure the decision problem, and its combination with the Choquet integral to identify the overall preferred payment instrument from the user perspective. The results show that direct debits and electronic cards constitute the preferred payment instruments, and automated teller machines (ATMs) and point-of-sale (POS) the overall preferred transaction channels. Understanding consumers' choices of payment instrument, the factors underlying them and their interactions can contribute to better planning by banks at the distribution channel level. Strengths, limitations and managerial implications of our proposal are also discussed.info:eu-repo/semantics/publishedVersio

An evaluation thermometer for assessing city sustainability and livability

The real estate industry is an important indicator of national economic growth and development, which is influenced by the environment in which it operates. Various countries have been seriously affected by the most recent international financial crisis. Nevertheless, regardless of the challenges some cities currently face and the impacts on their sustainable livability, urban real estate is still of interest to investors. Given this context, researchers have sought to develop and apply methods of evaluating sustainable livability in cities. However, most practical applications have been hampered by methodological limitations (e.g., how to select and weight criteria in evaluations), which has hampered progress in this area. The present study thus aimed to develop a knowledge-based decision support system to evaluate city sustainability and livability in a transparent and informed way. To achieve its goal, this research combined cognitive mapping techniques and the analytic hierarchy process (AHP). Based on real-world data, the advantages and limitations of this integrative evaluation system are discussed.info:eu-repo/semantics/acceptedVersio

Classifying residential real estate based on their exposure to crime: a research agenda

Criminality and sense of security in residential areas are always present in the mind of citizens, and directly affect the work of police authorities, real estate agents and society at large. This study proposes the development of a multiple criteria model for the classification of residential areas based on their exposure to crime. By combining cognitive mapping with the Measuring Attractiveness by a Categorical Based Evaluation Technique (MACBETH), we also aim to increase transparency in the classification process of residential real estate, allowing improvement initiatives to be applied and crime rates to be reduced. The major difference between our proposal and the extant literature is the fact that the information collected from criminal, urbanism and real estate experts, who deal with crime adversities on a daily basis, will be analyzed and discussed during presential group meetings, allowing realism to be incorporated into the evaluation mechanism. The current proposal is a research agenda, and results will not yet be presented

Detecting and developing new business opportunities in society 5.0 contexts: A sociotechnical approach

Rapid technological evolution has become a great challenge for businesses and societies due to the openness provided by new digital technologies, platforms, and infrastructure and to the impacts of these innovations on how people work and live. The concept of a super-smart society (i.e., Society 5.0) comprises a fresh way to apply these innovations, in which human beings contribute to adapting technologies to daily activities in their society and making Society 5.0 ideas applicable to different areas of each individual’s life. Digital transformation and technological innovation are basic components of this paradigm. This study sought to develop a decision-support model that can help companies structure and prioritize new business opportunities within Society 5.0 contexts. The analysis system relies on a constructivist approach that promotes debates between specialists and combinations of methodologies such as cognitive mapping and interpretive structural modeling. The results highlight the most important areas in which new business opportunities can arise, thereby demonstrating that the proposed model is a valuable tool for incorporating a future orientation into business technological innovation initiatives.info:eu-repo/semantics/publishedVersio

Perceived key determinants of payment instrument usage: a fuzzy cognitive mapping-based approach

The recent economic climate has had direct repercussions on people’s daily lives. This has occurred not only in how they use payment instruments, but is also evinced in new concerns adjacent to technological advances, people’s safety and the credibility of financial institutions. In this regard, the banking sector has had a crucial role in countries’ economic development, making it increasingly important to understand how the banking system operates and what payment instruments are available to users. Relying on specialized literature and the application of fuzzy cognitive mapping, this study aims to understand the cause-and-effect relationships between customers’ preference factors in using payment instruments. The results show that usability aspects and safety concerns constitute the factors which users pay more attention to. Strengths and limitations of our proposal are also discussed.info:eu-repo/semantics/publishedVersio

Developing a green city assessment system using cognitive maps and the Choquet integral

Equitable human well-being and environmental concerns in urban areas have, over the years, become increasingly challenging issues. This trend is related to both the complexity inherent in the multiple factors to be considered when evaluating eco-friendly cities (i.e., green cities) and the way this type of city’s sustainability depends on many evaluation criteria, which hampers all decision-making processes. Using a multiple criteria decision analysis (MCDA) approach, this study sought to develop a multiple-criteria model that facilitates the evaluation of green cities’ sustainability, based on cognitive mapping techniques and the Choquet integral (CI). Taking a constructivist and process-oriented stance, the research included identifying evaluation criteria and their respective interactions using a panel of experts with specialized knowledge in the subject under analysis. The resulting framework and its application were validated both by the panel members and a parliamentary representative of the Portuguese ecology party “Os Verdes” (The Greens), who confirmed that the evaluation system created distinguishes between cities according to how strongly they adhere to “green” principles. The advantages and limitations of the proposed framework are also discussed.info:eu-repo/semantics/acceptedVersio

Analyzing the determinants of e-commerce in small and medium-sized enterprises: a cognition-driven framework

The increasing use of information technology in enterprises’ daily operations has led to multiple innovative ways to run a business, including electronic commerce (hereafter, e-commerce). However, firms with fewer resources, such as small and medium-sized enterprises (SMEs), are more reluctant to use electronic channels during transactions. This aversion to contemporary business models is a result of these companies’ lack of knowledge and capabilities regarding e-commerce. To improve their businesses, SMEs’ managers and decision makers could benefit from a methodological framework that fosters a deeper understanding of the determinants of e-commerce. This study sought to explore the use of fuzzy cognitive mapping to address this need. The results are grounded in the knowledge and experience of a panel of experts in e-commerce. The fuzzy cognitive map (FCM) developed shows that entrepreneur profile, market, operational management, marketing and promotions, website and digital platform, and products present the highest centrality indices as determinants of SME e-commerce. The findings offer a better understanding of the cause-and-effect relationships between these determinants. The advantages, limitations, and shortcomings of our constructivist proposal are also discussed.info:eu-repo/semantics/publishedVersio

A cognition-driven risk evaluation framework for consumer loans

Credit to personal consumption is an important activity of the financial system and crucial to the socio-economic development of a country. It is important, therefore, that the methods and techniques used to evaluate consumer credit risk be as efficient and informative as possible, in order to strengthen decisions to approve or reject credit and promote sustainable economic growth. This study aims to create a multiple criteria expert system which integrates cognitive maps and the measuring attractiveness by a categorical based evaluation technique (MACBETH) to create a complementary framework for consumer credit risk assessment. The results show that this integrated approach allows the evaluation process of consumer credit risk to be more informed and transparent, providing value for the evaluation processes of this type of credit application as a result of the privileged contact established with a panel of credit analysts. Limitations and managerial implications are also discussed.info:eu-repo/semantics/publishedVersio