Unweighted demographic characteristics and (weighted) distribution of BMI in post-campaign sample.

<p>Notes</p><p>¹ Secondary campaign target group aged 45–65 years.</p><p>² Income was collected as: <$AUD30,000;$AUD30,000–49,999; $AUD50,000–69,999;$AUD70,000–99,999; $AUD100,000+. The categories <$50k, $50k—<$100k, $100k+ approximate to: low income (below the 40^th percentile), middle income (between 40^th and 70^th percentile) and high income (70^th percentile and above) gross annual income for the Australian population.[<a href="http://www.plosone.org/article/info:doi/10.1371/journal.pone.0121387#pone.0121387.ref040" target="_blank">40</a>]</p><p>³ Missing 9.2% (n = 259) for self-reported height/weight, weighted percentages</p><p>Unweighted demographic characteristics and (weighted) distribution of BMI in post-campaign sample.</p

Demographic profile for each level of <i>Measure-Up</i> campaign awareness (n = 2812).

<p>† Weighted percentages</p><p>* Category significantly different from Unprompted Recallers at. 05,</p><p>** at. 01 in regression analysis</p><p>¹ Secondary campaign target group</p><p>² Primary target group are aged 25–49 with children younger than 17 years</p><p>Demographic profile for each level of <i>Measure-Up</i> campaign awareness (n = 2812).</p

<i>Measure-Up</i> campaign-related knowledge, behaviours, and intentions for each campaign recall group, with tests for trend.

<p>* Category significantly different from Unprompted Recallers at. 05,</p><p>** at. 01</p><p><i>Measure-Up</i> campaign-related knowledge, behaviours, and intentions for each campaign recall group, with tests for trend.</p