19 research outputs found
Effect of rGO:MWCNTs ratio on electrical conductivity of polyazomethine/rGO:MWCNTs nanocomposites
No full textInside Advertising:The Role of Presence in the Processing of Branded VR Content
No full textVirtual reality (VR) has become a new playground for brands and advertisers. However, empirical evidence for the effectiveness of VR branded content is still scarce. The aim of this study is therefore to examine the effectiveness of branded content in virtual space and the role of presence in the processing of brand information when playing a branded VR game. An experiment (Nā=ā81) was conducted (using HTC Vive hardware) and showed that playing branded VR games can improve (implicit) brand memory. Moreover, the study showed that the increase in immersion experienced from playing a branded VR game strengthens playersā brand memory
Microscopic asperity contact and deformation of ultrahigh molecular weight polyethylene bearing surfaces
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The effect of geometry and abduction angle on the stresses in cemented UHMWPE acetabular cups ā finite element simulations and experimental tests
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