2 research outputs found
When Companies Don't Make the Ad: A Multi-Method Inquiry into the Differential Effectiveness of Consumer-Generated Advertising
- Author
- Albert M Mu�iz
- Alice H Eagly
- Anne Mollen
- Barbara Bickart
- Barbara Lippert
- Benjamin Lawrence
- Bobby J Calder
- Brian Haven
- Bruce Horovitz
- Bur?ak Ertimur
- C Moreau
- C W Park
- Carl I Hovland
- Carmelia C Micu
- Christian M Derbaix
- Clayton J Hilmert
- Collin Campbell
- Daugherty
- David D Burstein
- Debora V Thompson
- Deepak Sirdeshmukh
- Drew Neisser
- Elaine Wong
- Elinor Mills
- Elizabeth J Wilson
- Erik L Olson
- Frederic F. Brunel
- George E Belch
- H E Krugman
- H L O&apos
- Hyuk Cheong
- James C Mccroskey
- Jennifer Keelan
- John Deighton
- John Deighton
- John Deighton
- John T Cacioppo
- Joseph Plummer
- Joshua L Wiener
- Jos� Van Dijck
- Judith Zaichkowsky
- Laura Petrecca
- Liana Evans
- Linda Hollebeek
- Markeing Npvjournal
- Massimo Bergami
- Matthew Creamer
- Max Kalehoff
- Mcpherson
- Michael B Beverland
- Michael Q Patton
- Nat Ives
- Neeru Paharia
- Paul Busch
- Peter Steyn
- Peter Wright
- Pierre Berthon
- Rajeev Batra
- Rich Thomaselli
- Richard F Beltramini
- Richard F Yalch
- Robert Moscowitz
- Roderick J Brodie
- Roger C Mayer
- Rolph E Anderson
- Scott B Mackenzie
- Singh
- Steyn
- Stuart Elliott
- Susan M. Fournier
- Terence A Shimp
- Timothy C Brock
- V Kumar
- Van Doorn
- Verhoef
- Verlegh
- Wayen D Hoyer
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2012
- Field of study
Word-Of-Moms: Producing Motherhood Via Online Community Word-Of-Mouth Conversations
- Author
- -
- -
- Alexandra Samuel
- Anat
- Anat Toder-Alon
- Andrew Smith
- Angela R Dobele
- Ashley Duggan
- Barbara L Ley
- Basden Arnold
- C M Cheung
- Carolyn R Miller
- Charles Goodwin
- Charmaz Kathy
- Clare Madge
- Daniel Cook
- David H Furse
- David Seibold
- Deirdre Boden
- Desmond Lam
- Donnavieve Smith
- Ellen Brady
- Emanuel A Schegloff
- Eric J Arnould
- Erving Goffman
- Everett M Rogers
- Frederic F. Brunel
- Geoferrey C Kiel
- George Mead
- George Psathas
- Granovetter Mark
- H Grice
- Harold Garfinkel
- Harvey Sacks
- Harvis S Bansal
- Hennig-Thurau
- Herbert Blumer
- Hewer Paul
- Jacob Jacoby
- Jacqueline J Brown
- Jenna Vinson
- Jillian C Sweeney
- Joann Keyton
- Jochen Wirtz
- Johan Arndt
- John Deighton
- Jonathan Frenzen
- Judith A Chevalier
- Julia M Bristor
- Laknath Jayasinghe
- Lawrence F Feick
- Marsha L Richins
- Marshall S Poole
- Mary C Gilly
- Max Kalehoff
- Michael Moerman
- Michelle Mcgowan
- Michelle Moravec
- Mitch Lovett
- Patricia Drentra
- Paul M Herr
- Renee A Meyers
- Richard P Bagozzi
- Richard R Still
- Robert East
- Robert M Schindler
- Robert V Kozinets
- Russel N Laczniak
- Sarah Leavitt
- Sidney P Feldman
- Stephen Hester
- Stephen S Tax
- Steven E Clayman
- Valarie A Zeithaml
- Valerie E Barker
- Van Noort
- William O Bearden
- Yi-Hsin Yeh
- Zoey Chen
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2012
- Field of study