Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

xxviii, 287 p. ; 21 cm

Blue ocean strategy : how to create uncontested marked space and make the competition irrelevant

Bai

Strategi samudra biru: ciptakan ruang pasar tanpa pesaing dn biarkan kompetensi tak lag relevan

Strategi samudra biru merupakan jawaban dari strategi samudra merah yang kerap digunakan dalam persaingan industri. Persaingan demi keunggulan kompetitif, berebut pangsa pasar dan menciptakan diferensiasi diubah menjadi melakukan perubahan, inovasi, menciptakan perusahaan yang menguntungkan pelanggan, karyawan, pemegang saham dan masyarakat. Strategi samudra biru meliputi: merekonstruksi batasan pasar, fokus pada gambaran besar, menjangkau melampaui permintaan yang ada, menjalankan rangkaian strategi secara benar, mengatasi rintangan utama organisasi dan mengintegrasikan eksekusi ke dalam strategi.335 hlm., ill.; 24 cm

Blue Ocean Strategy : Menciptakan ruang Pasar Tanpa Pesaing dan Menjadikan Persaingan Tidak Lagi Relevan

xxxvii, 376 hlm.; 23 c

Blue Ocean Strategy

Kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarah-darah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkan. Lebih dari sepuluh tahun strategi ini digagas dan berhasil dipraktikkan oleh banyak perusahaan. berdasarkan penelitian terhadap strategi 30 industri yang telah dipraktikan selama 100 tahun, penulis menunjukkan cara membuat persaingan menjadi tidak relevan lagi.376 hal : 15 x 23 c

BLUE OCEAN STRATEGY : HOW TO CREATE UNCONTESTED MARKET SPACE AND..

240 hl

Blue Ocean Strategy : How to Create Uncotested Market Space and Make the Competition Irrelevant

This international bestseller challenges everything you thought you knew about the requirements for strategic success. Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, as this influential and immensely popular book shows, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In the international bestseller Blue Ocean Strategy, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"-untapped new market spaces ripe for growth. Such strategic moves, which the authors call "value innovation," create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.xiii, 223 p.: ill.; 24 cm