Entrepreneurial Marketing – Zum Bedarf eines modifizierten Marketingansatzes für junge wachstumsorientierte Unternehmen

This paper employs procedures of bibliometric (co-)citation procedure and of a literature analysis that is based on it; these procedures throw some light on the scientific landscape of research in entrepreneurial marketing as reflected in the literature as it stands today. The paper aims to structure the current research landscape of this discipline and thus to lay open possible fields of future research. It reveals that the vast majority of the work identified is situated at the interface between marketing and entrepreneurship, whereas issues of start-up research – particularly with regard to new, growth-oriented enterprises – are still hardly ever dealt with. The literature analysis also demonstrates that these papers are predominantly published in entrepreneurship journals and so far have only rarely appeared in innovation and pure marketing journals

Historical Change in the Production and Legitimization of Education Statistics in Switzerland

Internationalisation as a factor in the impetus for and establishment of education statistics is analysed, taking the example of Switzerland in a long-term perspective. The case of Switzerland shows that historically, international comparisons depended on the nationalisation of statistics' responsibility. This nationalisation of education statistics' authority was itself closely connected with the demand for the domestic availability of statistics from the sub-central regions. This demand was in turn coupled with the structural challenges in the education system caused by its expansion and the heterogeneous degrees of institutionalisation of education statistic