25 research outputs found

    Sports Spectators' Suspense: Affect and Uncertainty in Sports Entertainment

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    El Suspenso de los Espectadores de Deportes: El Afecto y la Inseguridad en el Entretenimiento de los Deportes Silvia Knobloch-Westerwick1, Prabu David1, Matt Eastin2,Ronald Tamborini3, & Dara Greenwood4ResumenPara explicar la atracción a los deportes en los medios, la teoría de suspenso es extendida para predecir el suspenso durante la exposición a los deportes. Los espectadores de juego de fútbol de una universidad (n = 113) en un contexto de rivalidad reportaron sus respuestas al juego durante los cortes comerciales. Un análisis multinivel de datos longitudinales muestra que los cambios positivos y negativos del afecto influenciaron el suspenso de los hinchas de ambos equipos. Asimismo, las disposiciones afectivas (arraigadas en el equipo) emergieron como precondición para el mayor suspenso, a pesar de la preferencia por el equipo, aún cuando el compromiso habitual de los fans no afectó el suspenso. Las predicciones acerca del incremento del suspenso debido a la baja inseguridad de la Victoria del grupo favorito y debido a la diferencia menor en el resultado fueron corroborados solamente por los hinchas del equipo ganador.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/78673/1/j.1460-2466.2009.01456.x.pd

    Toward a Cognitive Developmental Approach to Youth Perceptions of Credibility

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    Part of the Volume on Digital Media, Youth, and Credibility This chapter discusses children's cognitive development and how it impacts their ability to process information encountered online. Specifically, how children evaluate information in the digital world, and how contemporary media interactions are dynamically different than those with previous media are explored. One conclusion is that the Web constitutes a demanding information processing environment that must be considered when trying to understand credibility assessment among youth audiences

    “Whispers from the Wrist”: Wearable Health Monitoring Devices and Privacy Regulations in the U.S.: The Loopholes, the Challenges, and the Opportunities

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    The growth of wearable technology has enabled the collection of even more personalized information on individuals. New health-related devices marketed to consumers collect health information that might not fall under the traditional category of Protected Health Information, and thus, HIPAA protections do not fully apply. Meaning, commercial wearable health devices do not fall under FDA oversight, and data not paired with a doctor–patient relationship do not fall under HIPAA privacy protection; thus, much of the gathered health-related metrics are left without regulation and open to be sold to data brokers. As such, these data can be leveraged by health insurance, law enforcement, and employers, to name a few. This manuscript explores the loopholes in current regulations and suggests a framework that categorizes wearable data and addresses challenges in data transfer. Furthermore, taking a user perspective, the suggested framework offers solutions that aim to guide users and policymakers in navigating privacy issues in wearable technology

    Encyclopedia of media violence /

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    This encyclopedia on media violence examines theory, research and debates as they relate to the topic in a manner that is both accessible and jargon-free.Specialized.Includes bibliographical references and index.This encyclopedia on media violence examines theory, research and debates as they relate to the topic in a manner that is both accessible and jargon-free.Specialized.Description based on print version record

    Juxtaposing the persuasion knowledge model and privacy paradox: An experimental look at advertising personalization, public policy and public understanding

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    Recent studies suggest the expanding collection and use of big data by advertisers to target messages to consumers based on their location, demographics and online behaviors is escalating information privacy concerns and negatively impacting campaign outcomes. For communication scholars and practitioners, this recent attitudinal shift indicates a critical need to better understand consumer perceptions related to personalized advertising in the era of big data. It is currently assumed that U.S. self-regulatory initiatives, including the AdChoices Icon, reduce perceived risk by giving consumers a greater sense of control over the exchange of their personal information online (Castro, 2011). However, less than 37% of U.S. Internet users are familiar with the AdChoices Icon (eMarketer, 2015), and 52% incorrectly believe that privacy policies ensure the confidentiality of their personal information (Pew, 2014). To examine the complexities of the privacy paradox, the present study utilizes a 2x2x2 experiment (N = 382) to measure attitudes toward personalized advertising with and without the presence of the AdChoices Icon. A Univariate GLM analysis of the data indicate that when controlling for demographics, online trust, message credibility, and perceived risks and benefits, advertising personalization did not have a significant effect on attitude toward the ad, but inclusion of the AdChoices Icon did. Further, respondents indicating no knowledge of the AdChoices Icon reported lower attitudinal responses toward the ad compared to those who were knowledgeable of its meaning. Exploring these complex relationships offers to advance research and practice by extending Persuasion Knowledge Model to examine the effects of personalized online message delivery, as well as offering practitioners actionable insights to improve their personalized advertising outcomes

    Towards a Communication-Based Approach to Cyber-Bullying

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    Cyber-bullying, or the repeated (mis)use of technology to harass, intimidate, or terrorize another person (Franek, 2004), is a growing problem among adolescents and teenagers in schools. Although cyberbullying inherently implicates important aspects of the communication process, scholars interested in computer-mediated communication have been slow to investigate this phenomenon. This chapter presents an initial effort to document this phenomenon from a communication-based perspective and offers a theoretical foundation for its examination. In so doing, the present chapter provides a review of how the concept of bullying has been traditionally been understood, contextualizes bullying within a mediated context, discusses existing research on cyber-bullies and victims, and applies existing theoretical approaches to understand the motivation behind and effects of cyber-bullying

    Portrayals of Overweight and Obese Individuals on Commercial Television

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    Objectives. This study examined the distribution and individual characteristics of body types on prime-time television. Methods. Five episodes of each of the 10 top-rated prime-time fictional programs on 6 broadcast networks during the 1999–2000 season were quantitatively analyzed. Results. Of 1018 major television characters, 14% of females and 24% of males were overweight or obese, less than half their percentages in the general population. Overweight and obese females were less likely to be considered attractive, to interact with romantic partners, or to display physical affection. Overweight and obese males were less likely to interact with romantic partners and friends or to talk about dating and were more likely to be shown eating. Conclusions. Overweight and obese television characters are associated with specific negative characteristics
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