Pengaruh Diferensiasi Produk, Diferensiasi Pelayanan, Diferensiasi Personaliadan Diferensiasi Citra terhadap Keputusan Pembeliaan Sepeda Motor Honda Beatpada CV. Mina Spn Motor di Kecamatan Lembah Melintang Kabupaten Pasaman Barat

This study aimed to reveal the effect of : product differentiation on the purchase decisions of Honda motorcycles Beat on the cv. Mina SPN Motor in District Valley Crossing West Pasaman , service differentiation influence on purchasing decisions motorcycle Honda Beat on the cv . Mina SPN Motor in District Valley Crossing West Pasaman , influence purchasing decisions terhadapa differentiation personnel Honda Beat on the cv. m in District Valley Crossing West Pasaman , image differentiation influence on purchasing decisions motorcycle Honda Beat on the cv . Mina SPN Motor in District Valley Crossing West Pasaman .This type of research conducted in this study is descriptive Associative . The population in this study is people in the District Valley Crossing West Pasaman sex men and women between the ages of 17-29 Year who know information about Honda motorcycles Beat the sampling area ( area probability sample ) , the number of 95 people .Data were collected through a questionnaire using a Likert scale that has been tested reliability The data analysis technique used is descriptive analysis . To test the hypothesis used by t test and f test . based on the results of t-test of hypothesis testing berpengauh product differentiation positive and significant impact on purchasing decisions , service differentiation t test positive and significant impact on purchasing decisions , personnel differentiation t test positive and significant impact on purchasing decisions and differentiation of T test image and a significant positive effect on the decision purchase . The magnitude of the effect of product differentiation , service , personnel , image on consumer purchasing decisions is 23.80 % and the remaining 77.20 % is influenced by other variables not included in the research model