Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario

This Research Topic is a sequel to our previous Research Topic “From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0”. This first article collection was devoted to analyze the changes that appeared in different industries and companies, fostered by factors mainly related to the development of technologies. The evolution from consumer 3.0 to consumer 4.0 represents an opportunity to feature the changes that have been occurring lately as well as to gain an insight into the future of consumer behavior. Nowadays, the markets are experiencing several transformations in consumer behavior. These changes have been fueled by several trends: processes of globalization that produced an extraordinary assortment of diverse products and brand alternatives, new business models based on the intensive use of technology advances in communication and mobile technologies that allow customers’ capacity to easily participating in co-creation processes with companies; and big data developments. In this scenario, customers acquired more power than ever before due to their availability of information required to choose among the better priced alternatives product-brand options, as well as the technological means to access to such alternatives. Thus, customers evolved from a position to simply receiving the offer proposed by companies, to a position of power where they had the last word in the decision process, that is, the position of consumer 3.0. These consumers were characterized by their ability to adopt and use new technologies to meet their individual needs. What is more, these types of consumers did not longer easily respond to traditional mass marketing techniques. Instead, this generation of consumers demanded a highly customized approach across all facets of businesses including new product development, communication and customer service, among others. Nevertheless, in the advent of Marketing 4.0, a new type of consumer is observed, namely the customer 4.0. The transition from consumer 3.0 to consumer 4.0 is becoming evident, not only in consumers’ behavior but also in companies’ behavior. Related to the first one, consumers 4.0 are hyper-connected through different technologies, including not only the well-known mobile or digital technologies, but also other type of technologies, such as IoT, nanotech or artificial intelligence. Hence, their behavior is characterized by the demand of technology that have integrated the facets of Marketing 4.0 such as geolocation, marketing virtual and augmented reality facets. Regarding the second one, companies should face a digital transformation affecting not only value areas, but also, the way business interact with the environment. In particular, companies need to incorporate systems and applications that allow them to collect and analyze information, while helping decision making, since in the long run these issues constitute the cornerstone on which to start building a successful marketing strategy 4.0. This Research Topic welcomes scientific papers that covers the following topics (but not limited exclusively): - Consumers’ 4.0. behavior in different countries, industries, products, brands, etc.; - Digital transformations of industries and companies due to new consumption patterns; - New devices launched by companies work to meet the demands of consumer 4.0 (e.g., IoT), as well as the use consumers make of such devices; - The latest technology trends in business areas that make easier the consumer-companies relationships (processing, communication or any other digital technologies)

The CMS Muon System Alignment

The alignment of the muon system of CMS is performed using different techniques: photogrammetry measurements, optical alignment and alignment with tracks. For track-based alignment, several methods are employed, ranging from a hit and impact point (HIP) algorithm and a procedure exploiting chamber overlaps to a global fit method based on the Millepede approach. For start-up alignment as long as available integrated luminosity is still significantly limiting the size of the muon sample from collisions, cosmic muon and beam halo signatures play a very strong role. During the last commissioning runs in 2008 the first aligned geometries have been produced and validated with data. The CMS offline computing infrastructure has been used in order to perform improved reconstructions. We present the computational aspects related to the calculation of alignment constants at the CERN Analysis Facility (CAF), the production and population of databases and the validation and performance in the official reconstruction. Also the integration of track-based and other sources of alignment is discussed

Semiempirical formula for two-nucleon emission induced by short-range correlations in electron and neutrino scattering

A semiempirical formula is proposed for the emission cross section of two correlated nucleons. We assume that the two-particle emission response is proportional to the two-particle two-hole phase space multiplied by an averaged single-nucleon response. The effect of the short-range correlations is encoded in a correlation coefficient that is linked to an average of the high-momentum distribution of a nucleon pair. The correlation coefficient depends only on the momentum transfer and is obtained from a fit to the tail of the phenomenological scaling function. We present predictions for the inclusive two-nucleon emission cross section induced by electrons and neutrinos including short-range correlations and meson-exchange currents.Comment: 14 pages, 8 figures. Major revision, with 5 more pages, a new section, an appendix and a figur

Role of Smac/DIABLO in cancer progression

Second mitochondria-derived activator of caspase/direct inhibitor of apoptosis-binding protein with low pI (Smac/DIABLO) is a proapoptogenic mitochondrial protein that is released to the cytosol in response to diverse apoptotic stimuli, including commonly used chemotherapeutic drugs. In the cytosol, Smac/DIABLO interacts and antagonizes inhibitors of apoptosis proteins (IAPs), thus allowing the activation of caspases and apoptosis. This activity has prompted the synthesis of peptidomimetics that could potentially be used in cancer therapy. For these reasons, several authors have analyzed the expression levels of Smac/DIABLO in samples of patients from different tumors. Although dissimilar results have been found, a tissue-specific role of this protein emerges from the data. The objective of this review is to present the current knowledge of the Smac/DIABLO role in cancer and its possible use as a marker or therapeutic target for drug design

Implementing invariant mass cuts and finite lifetime effects in top-antitop production at threshold

The effects of the finite top quark width in the top pair production cross section close to the threshold are discussed in this talk. We introduce a $t\bar{t}$ cross section with a cut on the invariant masses of the top and antitop that can be calculated theoretically with effective field theory (EFT) methods. The matching procedure to implement the physical phase-space boundaries in the NRQCD framework (``phase-space matching'') is briefly outlined.Comment: 4 pages, 4 figures. Talk given at the 14th International QCD Conference (Montpellier 7-12th July 2008

Observational constraints to boxy/peanut bulge formation time

Boxy/peanut bulges are considered to be part of the same stellar structure as bars and both could be linked through the buckling instability. The Milky Way is our closest example. The goal of this letter is determining if the mass assembly of the different components leaves an imprint in their stellar populations allowing to estimate the time of bar formation and its evolution. To this aim we use integral field spectroscopy to derive the stellar age distributions, SADs, along the bar and disc of NGC 6032. The analysis shows clearly different SADs for the different bar areas. There is an underlying old (>=12 Gyr) stellar population for the whole galaxy. The bulge shows star formation happening at all times. The inner bar structure shows stars of ages older than 6 Gyrs with a deficit of younger populations. The outer bar region presents a SAD similar to that of the disc. To interpret our results, we use a generic numerical simulation of a barred galaxy. Thus, we constrain, for the first time, the epoch of bar formation, the buckling instability period and the posterior growth from disc material. We establish that the bar of NGC 6032 is old, formed around 10 Gyr ago while the buckling phase possibly happened around 8 Gyr ago. All these results point towards bars being long-lasting even in the presence of gas.Comment: Accepted for publication in MNRAS Letter

Relationship between the Daily Rhythm of Distal Skin Temperature and Brown Adipose Tissue 18F-FDG Uptake in Young Sedentary Adults

The present study examines whether the daily rhythm of distal skin temperature (DST) is associated with brown adipose tissue (BAT) metabolism as determined by 18F-fluorodeoxyglucose (18F-FDG) uptake in young adults. Using a wireless thermometer (iButton) worn on the nondominant wrist, DST was measured in 77 subjects (26% male; age 22 ± 2 years; body mass index 25.2 ± 4.8 kg/m2) for 7 consecutive days. The temperatures to which they were habitually exposed over the day were also recorded. The interday stability of DST was calculated from the collected data, along with the intraday variability and relative amplitude; the mean temperature of the 5 and 10 consecutive hours with the maximum and minimum DST values, respectively; and when these hours occurred. Following exposure to cold, BAT volume and mean and peak standardized 18F-FDG uptake (SUVmean and SUVpeak) were determined for each subject via static 18F-FDG positron emission tomography/computed tomography scanning. Relative amplitude and the time at which the 10 consecutive hours of minimum DST values occurred were positively associated with BAT volume, SUVmean, and SUVpeak (p ≤ 0.02), whereas the mean DST of that period was inversely associated with the latter BAT variables (p ≤ 0.01). The interday stability and intraday variability of the DST were also associated (directly and inversely, respectively) with BAT SUVpeak (p ≤ 0.02 for both). All of these associations disappeared, however, when the analyses were adjusted for the ambient temperature to which the subjects were habitually exposed. Thus, the relationship between the daily rhythm of DST and BAT activity estimated by 18F-FDG uptake is masked by environmental and likely behavioral factors. Of note is that those participants exposed to the lowest ambient temperature showed 3 to 5 times more BAT volume and activity compared with subjects who were exposed to a warmer ambient temperature

Natural language processing for aviation safety: Extracting knowledge from publicly-available loss of separation reports

Background: The air traffic management (ATM) system has historically coped with a global increase in traffic demand ultimately leading to increased operational complexity. When dealing with the impact of this increasing complexity on system safety it is crucial to automatically analyse the losses of separation (LoSs) using tools able to extract meaningful and actionable information from safety reports. Current research in this field mainly exploits natural language processing (NLP) to categorise the reports,with the limitations that the considered categories need to be manually annotated by experts and that general taxonomies are seldom exploited. Methods: To address the current gaps,authors propose to perform exploratory data analysis on safety reports combining state-of-the-art techniques like topic modelling and clustering and then to develop an algorithm able to extract the Toolkit for ATM Occurrence Investigation (TOKAI) taxonomy factors from the free-text safety reports based on syntactic analysis. TOKAI is a tool for investigation developed by EUROCONTROL and its taxonomy is intended to become a standard and harmonised approach to future investigations. Results: Leveraging on the LoS events reported in the public databases of the Comisión de Estudio y Análisis de Notificaciones de Incidentes de Tránsito Aéreo and the United Kingdom Airprox Board,authors show how their proposal is able to automatically extract meaningful and actionable information from safety reports,other than to classify their content according to the TOKAI taxonomy. The quality of the approach is also indirectly validated by checking the connection between the identified factors and the main contributor of the incidents. Conclusions: Authors' results are a promising first step toward the full automation of a general analysis of LoS reports supported by results on real-world data coming from two different sources. In the future,authors' proposal could be extended to other taxonomies or tailored to identify factors to be included in the safety taxonomies

Electroweak non-resonant NLO corrections to e+ e- -> W+ W- b bbar in the t tbar resonance region

We analyse subleading electroweak effects in the top anti-top resonance production region in e+ e- collisions which arise due to the decay of the top and anti-top quarks into the W+ W- b bbar final state. These are NLO corrections adopting the non-relativistic power counting v ~ alpha_s ~ sqrt(alpha_EW). In contrast to the QCD corrections which have been calculated (almost) up to NNNLO, the parametrically larger NLO electroweak contributions have not been completely known so far, but are mandatory for the required accuracy at a future linear collider. The missing parts of these NLO contributions arise from matching coefficients of non-resonant production-decay operators in unstable-particle effective theory which correspond to off-shell top production and decay and other non-resonant irreducible background processes to t tbar production. We consider the total cross section of the e+ e- -> W+ W- b bbar process and additionally implement cuts on the invariant masses of the W+ b and W- bbar pairs.Comment: LaTeX, 33 pages, 6 figure