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26 research outputs found

A survey of software packages available in the UK

Author: Andersen Consulting London (United Kingdom)
Marketing Week (United Kingdom)
Publication venue
Publication date: 01/01/1988
Field of study

SIGLEAvailable from British Library Document Supply Centre- DSC:4496.368877(1989) / BLDSC - British Library Document Supply Centre1. edGBUnited Kingdo

OpenGrey Repository

Socially acceptable digital marketing for the care home

Author: Azhar Ahmed
Boult A.
Demers J.
Gunelius S.
Harris R.
Marketing Week
Ofcom
Rawlinson K .
The Guardian
Publication venue: 'Mark Allen Group'
Publication date
Field of study

Marketing collaborations in the voluntary sector

Author: Abdy
Abdy
Beenstock
Blackett
Blackett
Boad
Bond
Bruce
Burnett
Burnett
Downes
Dwek
Financial Marketing
Hamel
Hill
Hudson
Leat
Maple
Marketing
Marketing Week
Marsh
McGrath
Meirne
Miller
Moakes
Mollenhauer
Passey
Saxton
Simonin
The Charity Commission
Thompson
Wilson
Publication venue: 'Wiley'
Publication date: 01/01/2006
Field of study

Advertorial: Creative Solution or Last Resort?

Author: Campaign
Campaign
Douglas R. Eadie
Heather Kinnin
Institute of Public Relations
Kertz C.L
Marketing
Marketing
Marketing
Marketing Week
Martin Raymond
Mazur L.
Neil Goodlad
Periodical Publishers Association
Poiesz T.
Purdom N.
Sandler D.M.
Stein M.L.
Underwood E.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

Direct marketing in the quest for competitive advantage. Marketing strategy perspectives

Author: Arndt
Arndt
Business Week
Cohen
Day
Direct Marketing Association
Edwards
Hunt
Levitt
Lewis
Porter
Scanzoni
Takeuchi
Wensley
Williamson
Witik
Publication venue: 'Wiley'
Publication date
Field of study

Positive or negative vibes: Does mood affect consumer response to controversial advertising?

Author: Advertising Age
Anonymous
Baron R. A.
Day L. A.
Fam K.-S.
Irvine S.
Isen A. M.
Lee S.
Manchandia R.
Marketing Week
Sherif M.
Waller D. S.
Publication venue: 'Informa UK Limited'
Publication date
Field of study

The Role of CSR in Re‐empowering Local Communities

Author: Baker M.
Baudrillard J.
Bauman Z.
Business Week
Crowther D.
Crowther D.
Cullingworth J.
Fortune 0
Giddens
Hillary J Shaw
Institute of Development Studies
Korten D.
Korten D.
Lenin's Tomb
Marketing Week
McDonald P.
Monbiot G.
News Website
Perkin H.
Ritzer G.
Salls M.
Sen A.
The
The
The
The
Yougov
Publication venue: 'Emerald'
Publication date
Field of study

Marketing and Machiavellianism

Author: Aaker David A.
American Marketing Association
Beisel John L.
Biggers J. L.
Business Week
Christie Richard
Cox Reavis
Hermann Robert O.
Jay Antony
Jensen D. L.
Machiavelli Niccolo
Machiavelli Niccolo
McMurry Robert N.
Moyer Reed
Murphy Patrick E.
Sims Henry P.
Volp F. D.
Publication venue: 'SAGE Publications'
Publication date
Field of study

Time Is Central

Author: Bank Marketing
Blackwell R.D.
Colby M.
Day E.
Financial Services Week
Fram E.H.
Grönroos C.
Gurney P.
Gwin M.
J.A.F. Nicholls
John Tsalikis
Koehn H.E.
Lane P.M.
Lane P.M.
Linder S.B.
Lubin P.C.
Lunt P.
Metzger R.O.
O'Heney S.
Roslow S.
Svare J. C.
Sydney Roslow
Publication venue: 'Emerald'
Publication date
Field of study

Athlete endorsement in the international sports industry: a case study of David Beckham

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