Erfolgs- und Risikofaktoren von Auslandsdirektinvestitionen in Polen: eine empirische Studie über das Investitionsverhalten deutscher Unternehmen

Im Zuge der Erweiterung der Europäischen Union im Jahre 2004 haben sich interessante Möglichkeiten aber auch Risiken für jene Unternehmen ergeben, die ihre internationalen Geschäftsaktivitäten um die zentral- und osteuropäischen Länder erweitern wollen. Vor dem Hintergrund, dass ein Auslandsengagement nicht immer linear und erfolgreich verläuft, werden im vorliegenden Artikel Motive, Eintrittsformen, Eigentumsstrukturen und Nachhaltigkeit von Auslandsinvestitionen deutscher Unternehmen, die sich in Polen in den letzten Jahren engagiert haben, untersucht.The expansion of the European Union (EU) in 2004 towards Central European and Eastern European countries opened new business opportunities for firms which seek to expand their international activities in upcoming markets. Based on the assumption that international business is not necessarily a forward directed, successful, and linear approach, this paper evaluates foreign direct investment (FDI) motives, modes, ownership structures, and the longevity of business of German firms, which have invested in recent times in Poland

Knowledge sharing motives and value co-creation behavior of the consumers in physiotherapy services : a cross-cultural study

Purpose This study aims to investigate the role of consumers’ (patients) motives in knowledge sharing and value co-creation with the service provider in the context of physiotherapy services. Design/methodology/approach The authors used partial least squares structural equation modeling for the analysis of the physiotherapy services users’ data from Germany and Pakistan. Findings The results show that in both consumer groups, individualizing, empowering and development motives are common influences on the willingness to share knowledge leading to value co-creation. However, the relating, ethical and concerted motives show varying influences in the data set. Research limitations/implications A key research implication relates to specifying the link between consumer knowledge sharing and value creation and the role of cultural factors in this context. It is one of the first studies to undertake a comparative analysis in this specific context by highlighting the changing role of consumers from collective and individualistic societies, in influencing service provision through participation in the service exchange. Practical implications For the managerial audience, this paper highlights the importance of being sensitive to cultural elements as they tend to influence personal knowledge sharing by the consumer, especially in the well-being sector, which ultimately influences the value co-creation. Originality/value To the best of the authors’ knowledge, the current paper is one of the first studies focusing on the knowledge sharing motives of consumers in the specific context of physiotherapy services leading to value co-creation. Moreover, specific focus on individual consumer’s motives and their role in comparative, cross-cultural settings, adds further value to the contribution of this study.©2020 Emerald Publishing Limited. This manuscript version is made available under the Creative Commons Attribution–NonCommercial 4.0 International (CC BY–NC 4.0) license, https://creativecommons.org/licenses/by-nc/4.0/fi=vertaisarvioitu|en=peerReviewed

Das Internationalisierungsverhalten deutscher Unternehmen - Ergebnisse einer vergleichenden Studie für Brandenburg, Berlin und das Bundesgebiet

Im Zuge der Integration weltweiter Wertschöpfungsketten hat die Internationalisierung von Geschäftsaktivitäten für Unternehmen aller Größenklassen gleichermaßen an Bedeutung gewonnen. Chancen und Risiken von Auslandsaktivitäten werden von den beteiligten Akteuren in der Regel unterschiedlich empfunden. Im Zuge einer Feldstudie sind insgesamt 102 Firmen aus dem gesamten Bundesgebiet im Zeitraum von Mai 2010 bis Juni 2011 zu ihrem Internationalisierungsverhalten (z. B. Internationalisierungsmotive und Erfolgsfaktoren) befragt worden. Die Ergebnisse werden für Brandenburgische und Berliner Unternehmen im Vergleich zum Bundesgebiet differenziert dargestellt

Marktforschung in der Praxis: Kundenpräferenzen beim Kauf eines neuen Fernsehgerätes

In der heutigen Zeit sind Medien aller Art im alltäglichen Leben anzutreffen. Ob früh am Morgen die frisch gedruckte Zeitung, das Radio in der Küche, der Lieblingsfilm im Fernsehen oder das Internet via Mobiltelefon. Viele Menschen können sich heutzutage ein Leben ohne Mobiltelefon oder Fernsehgerät nicht mehr vorstellen. Die Industrie hat dies erkannt und bringt fast täglich neue Weiterentwicklungen auf den Markt. Smartphones, die beinahe so viel können wie ein Laptop oder Fernseher, die den Zuschauer via 3D-Technologie in das Geschehen eintauchen lassen, entwickeln sich zu Standardprodukten. Bei der heutigen Geschwindigkeit der Neuentwicklungen und den immer kürzer werdenden Produktlebenszyklen ist es besonders wichtig, den Endverbraucher vom Mehrwert zu überzeugen. In diesem Zusammenhang ist es notwendig herauszukristallisieren, worauf der Endkunde Wert legt und welche Informationsschwächen er hat. Hierzu haben acht Studierende der TH Wildau aus dem Fachbereich Betriebswirtschaft/Wirtschaftsinformatik eine empirische Studie entwickelt.In your everyday life, media of all kinds are found. Whether early in the morning, freshly printed newspaper, the radio in the kitchen, favorite movies on TV or the Internet via mobile phone. Many people can not imagine a life without mobile phone or TV. The industry has recognized that and almost every day they have new developments for the market. Smartphones have nearly as much as functions as a laptop or a television and are able to bring the viewers into actions via 3D technology as a standard. Because of the speed of new developments and the shortening product life cycle it is especially important to convince the consumer«s added value. In this case it is important to have a look what is significant for the end consumer and what lack of information does the consumer have. Concerning these problems, eight students of the University of Applied Science Wildau from the Department of Business Administration and Business Informatics designed an empirical study

Success Factors of International New Venture Firms - Empirical Case Study of German SME

The literature review, as introduced in the first part of this paper, indicates that there are inconsistent numerical determinants available in the corresponding IB literature which serves to define an INV. Nevertheless, according to a common stream of literature contributions, the firm's age at international entry (three years or less), the export involvement (25 percent of turnover or more), and the markets covered (not less than five markets/two continents), were defined as classification determinants of an INV for the empirical part of this paper. Based on these classifications, the case study outcomes verified that EAC is categorized as an INV.(fragment of text

Doing Business with New EU Member States : A Comparative Empirical Analysis of German and French Medium-Sized Enterprises and their Business Experiences in the Baltic States

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The influence of cultural values on pro-environmental behavior

Cross-country differences in pro-environmental attitudes and corporate social performance are recognized. However, scarce evidence exists on how the cultural values influence our pro-environmental behavior. To address this gap, we conceptualize a model of cultural influences on pro-environmental consumer behavior. We extend the framework of the Theory of Planned Behavior by including additional variables (environmental values and environmental concern) shown to influence pro-environmental attitudes, intentions, and behaviors. We add to the sustainability literature by identifying central pro-environmental cultural value orientations: collectivism, femininity, future orientation, and uncertainty avoidance, and integrating them into the underlying model of planned behavior as moderating variables. Our theoretical contribution lies in conceptually identifying the cultural values that have a moderating effect on pro-environmental consumer behavior. We show how cultural values can influence the relationship between environmental concern and pro-environmental behavior, and thus mitigate the ‘green gap,’ and the gap between behavioral intentions and behaviors. Our conceptualization is a stepping-stone in recognizing and capitalizing on cross-cultural differences to promote pro-environmental behaviors across cultures. The principal goal of social agents promoting sustainability is formulating communication strategies that appeal to consumer values. In terms of practical implications, this research helps marketers effectively target culturally different consumer segments, which requires an understanding of the cultural and social influences of pro-environmental behaviors. Understanding the moderating role of cultural values also helps in promoting values related to pro-environmental attitudes in other countries.©2020 Elsevier Ltd. This manuscript version is made available under the Creative Commons Attribution–NonCommercial–NoDerivatives 4.0 International (CC BY–NC–ND 4.0) license https://creativecommons.org/licenses/by-nc-nd/4.0/fi=vertaisarvioitu|en=peerReviewed