NEEDLES IN A HAYSTACK: COST-EFFECTIVE SAMPLING OF MARINE SPORT ANGLERS

An obstacle to conducting economic studies of marine sport anglers is the difficulty and expense in drawing a representative sample. Unlike inland fishing, where licenses are required in all states, only selected states require a marine sport fishing license and these licenses usually only cover selected marine fishing activities. Currently, there are no low cost methods of obtaining a representative sample of marine anglers because they are generally not licensed, use multiple access points, and represent a small proportion of the general population. The difficulty and expense of drawing a representative sample may have stifled attempts to study marine anglers. We test alternative sampling strategies by comparing the characteristics of a representative sample of experienced marine anglers with the characteristics of two other samples using multivariate and univariate analysis techniques. We conclude a sample of marine anglers drawn from the population of licensed inland anglers is not significantly different from the representative sample of experienced marine anglers.Resource /Energy Economics and Policy,

THE ECONOMICS OF LABELING: AN OVERVIEW OF ISSUES FOR HEALTH AND ENVIRONMENTAL DISCLOSURE

During the last two decades, product labeling has become an increasingly used policy tool, particularly with respect to the provision of health and environmental information. Theory holds that the flow of information among market participants plays a critical role in the efficient operation of markets. This paper explores the role of product labeling policy in ameliorating two potential market deficiencies: asymmetric information and costly search behavior. Practical considerations for the design and implementation of labeling policy and of labeling research are explored.Agribusiness,

NUTRITION LABELING: DOES THE MESSAGE REACH THE CONSUMER?

Nutrition labeling does not necessarily lead to healthier diets. Consumers may substitute away from unhealthy products in food categories where differences in other quality characteristics (e.g., taste) are relatively small and towards unhealthy products in categories where differences may be large. The effects are largest among less-educated and younger individuals.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food

We add to the limited empirical literature on consumers' use of price as a quality signal by testing if the traditional downward-sloping consumption-price relationship fails to hold for GM products using data collected from a nationally representative mail survey featuring several hypothetical product choice scenarios. Statistical evidence is mixed across the three products investigated but suggests that survey respondents use price as a signal of the quality of GM products. Implications for firm strategy are discussed.Conjoint analysis, genetically modified food, pricing strategy, price-quality relationship, Demand and Price Analysis,

PREFERENCES FOR FOOD LABELS: A DISCRETE CHOICE APPROACH

Nutritional labels, label formats, consumer preferences, Food Consumption/Nutrition/Food Safety,

Does Price Signal Quality? Strategic Implications of Price as a Signal of Quality for the Case of Genetically Modified Food

When products are differentiated and quality is highly subjective (e.g., fashion or art), novel (e.g., a new feature), or difficult to verify prior to purchase (e.g., credence attributes), consumers may turn to price as a signal of quality. Products containing genetically modified (GM) ingredients meet each of these criteria, i.e., GM ingredients are novel, their presence is difficult to verify, and their impact on subjective quality may be viewed differently across individuals with the same knowledge. We add to the limited empirical literature on consumers' use of price as a quality signal by testing for non-monotonicity of consumer demand in price for GM products using data collected from a nationally representative mail survey featuring several hypothetical product choice scenarios. We find mixed evidence across three products for non-monotonicity of demand in price and argue the results suggest that survey respondents use price as a signal of the quality of GM products for at least one of the three products investigated. Implications for firm strategy and regulation are discussed.Research and Development/Tech Change/Emerging Technologies,

Certification and Labeling of Forest Products: Will It Lead to More Environmentally Benign Forestry in Maine?

From a supply and demand point of view, the trend toward forest-products certification appears simple: some retail consumers may prefer to buy products from forests managed in an environmentally sound way while some forest owners may be willing to alter their management practices in order to sell to these consumers. However, as the authors indicate, the issue of communicating to consumers the degree of “environmental good” being purchased can be complicated and may be a factor affecting the long-term success of certification programs. The authors present the results of a recent survey that assessed the use of two types of consumer labels—eco-seals and eco-labels. They conclude that the current practice in the forest-products industry of using eco-seals alone to market the “environmental goodness” of products may not be as effective as other types of labels that provide consumers with detailed information about the product’s environmental attributes

CONSUMERS' WILLINGNESS TO PAY FOR FOOD SAFETY: A PATHOGEN SPECIFIC ANALYSIS

Estimates of the economic benefits of intervention strategies to make food safer from specific pathogens for different durations of protection are not available. We estimated consumers' willingness to pay for a hypothetical vaccine that would deliver a 1-year, 5- years, 10-years, or lifetime protection against Salmonella, E. coli, or Listeria. We used logit and Tobit models to estimate the economic benefits of food safety measures against these major foodborne pathogens. Based on FoodNet 2002 population survey data, consumers were willing to pay for protection against foodborne pathogens. They were willing to pay more for longer protection and for protection against E. coli compared to Salmonella or Listeria. However, they were less willing to pay if the protection was costly.Contingent valuation, Food Safety, Economic benefits, population survey, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

The Psychology of Eco-Consumption.

Information programs to promote cellulosic biofuels may not achieve their objectives unless consumers can be induced to care about the information presented to them. The social psychology literature highlights two commonly used models to link psychological variables to environmentally related behaviors: the Theory of Planned Behavior (TPB) and the Norm Activation Theory (NAT). Other studies have compared the strength of these models or have adapted these models by adding additional variables, but few have compared across the alternative variable combinations noted in the literature. That is, most studies have added one or two psychological variables to the NAT or TPB models and have found that the additional variable is a significant factor influencing behavior. However, we are unfamiliar with any study that has included the full suite of examined variables within one model. This could be a problem in that the psychological variables are likely to be correlated. In turn, the output of these models may suffer from omitted variable bias; which could lead to erroneous conclusions about the importance of any specific variable. Previous findings that individual variables are significant in influencing behaviors may be incorrect. One objective here then is to start examining whether these \u27significant findings\u27 are robust, and if not, whether we can be more parsimonious in future modeling efforts. Economists often assume preferences are adequately proxied by the person\u27s socioeconomic characteristics or by the person\u27s participation in some environmental behavior. Recently, economists have begun to recognize that these characteristics are poor proxies especially since the proxies commonly used are binary (0/1) variables that provide relatively little detail, are usually not policy or program relevant and lack a theoretical justification. Thus, another objective is to compare the performance of models that incorporate these proxy variables with models incorporating psychological variables. Our results suggest: that a combined TPB and NAT model may be more effective than either model alone; that many variables seen as important in the literature may be less important than previously thought (allowing for more parsimonious models - resulting in less costly data collection); and that common proxy variables like membership in an environmental group may not work that well

ENVIRONMENTAL LABELING OF ELECTRICITY: EFFECTS ON CONSUMER UNCERTAINTY ABOUT PRODUCT ATTRIBUTES AND LIKELIHOOD TO BUY DECISIONS

Using data collected by the U.S. Department of Energy we test how price and environmental marketing and labeling affects respondents' uncertainty about product attributes and about their purchase intentions.Consumer/Household Economics,