6 research outputs found

    Crisis Communication in Croatian Business Organizations

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    Effective management of the communication process is an important factor of successful crisis management in business organizations. Effective communication implies an uninterrupted flow of all relevant information in all directions and at all levels of a business organization, as well as communication with its external environment. In crisis situations the management has to quickly answer these questions: What happened? How it happened? How to act during crisis? What to do so that the crisis is not repeated? Each filtering, deforming or reduction of information can lead to disastrous consequences. Pre-prepared crisis communication plans and the encouragement of the open and honest communication with all stakeholders inside and outside of a business organization are an indispensable part of successful crisis management. The goal of the research is to analyze the management of communication processes in crisis situations in Croatian business organizations, i.e. to investigate the extent to which attention is paid to the crisis communication between a business organization and its public. Research shall be conducted through a survey on the multiple stratified samples of Croatian business organizations

    The Influence of BMW Group Energy Strategy Communication on Corporate Image

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    This paper deals with the application of BMW Group energystrategy communication in order to build excellent BMWcorporate image worldwide with the purpose of analyzing thecurrent situation regarding this topic on the Croatian car marketas well as analyzing the possible influence of BMW environmentprotection care and energy strategy on BMW corporateimage in the Republic of Croatia.To ensure sufficient supply of energy in order to meet the futureneeds, the BMW's chosen priorities worldwide are to promoteefficient use of today's available energy sources and to developinnovative solutions for the future. The company usesthese elements in building the desirable BMW corporate image.On the basis of the conducted surve, it was more than obviousthat these activities still do not play a large role in building agood BMW corporate image among BMW customers in Croatia.Obviously, there is great possibility for the BMW Group toimprove its corporate image in Croatia and on the similar marketsboth with the application of intensive environmental careand the energy strategy communication

    Low incidence of SARS-CoV-2, risk factors of mortality and the course of illness in the French national cohort of dialysis patients

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    International audienceThe aim of this study was to estimate the incidence of COVID-19 disease in the French national population of dialysis patients, their course of illness and to identify the risk factors associated with mortality. Our study included all patients on dialysis recorded in the French REIN Registry in April 2020. Clinical characteristics at last follow-up and the evolution of COVID-19 illness severity over time were recorded for diagnosed cases (either suspicious clinical symptoms, characteristic signs on the chest scan or a positive reverse transcription polymerase chain reaction) for SARS-CoV-2. A total of 1,621 infected patients were reported on the REIN registry from March 16th, 2020 to May 4th, 2020. Of these, 344 died. The prevalence of COVID-19 patients varied from less than 1% to 10% between regions. The probability of being a case was higher in males, patients with diabetes, those in need of assistance for transfer or treated at a self-care unit. Dialysis at home was associated with a lower probability of being infected as was being a smoker, a former smoker, having an active malignancy, or peripheral vascular disease. Mortality in diagnosed cases (21%) was associated with the same causes as in the general population. Higher age, hypoalbuminemia and the presence of an ischemic heart disease were statistically independently associated with a higher risk of death. Being treated at a selfcare unit was associated with a lower risk. Thus, our study showed a relatively low frequency of COVID-19 among dialysis patients contrary to what might have been assumed

    Low incidence of SARS-CoV-2, risk factors of mortality and the course of illness in the French national cohort of dialysis patients

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