Innovation in commercialization of pelagic fish: the example of "Srdela Snack" Franchise

The consumption of fish in Croatia is relatively low for a Mediterranean country. One of the main reasons for this is the inadequate supply of fish. The supply of fish is usually limited to expensive species of whitefish, while the supply of pelagic fish is very scarce. Pelagic fish can rarely be found in restaurants, and in the fish- markets it reaches very high prices. The basic goal of the project "Srdela Snack" (srdela - Croatian word for sardine) was to set up and test a new model of commercialization of pelagic fish through franchise "fast - food" outlets. In the paper we will describe the concept of this new model which includes the whole distribution channel, from fishermen, through processors, restaurants to consumers. In this model fishermen supply fresh pelagic fish to approved restaurant s (members of the franchise) which prepare the fish according to traditional recipes. In this way a completely new product is introduced in the Croatian market. The main idea was to offer a high- quality, simple and convenient meals made of pelagic fish from the Croatian Adriatic. This model of commercialization of pelagic fish was tested through a pilot project. In the pilot project the standards of food quality were determined, the traditional recipes for preparing the food were selected, and the menu, consisting entirely of pelagic fish dishes was made. Finally, the logo of the franchise restaurant was designed. The test restaurant was opened in the summer 2004. The visitors of the restaurant participated in a survey which was used to determine the degree of their satisfaction with the new product and the new model of pelagic fish commercialization. The results of the survey showed that there is a strong demand for pelagic fish in the Croatian market. Most of the interviewed consumers liked the new product; they consider it very healthy, affordable, tasty, and typical for Mediterranean and Croatia. Fishermen and restaurant - owners also showed a great interest for this new model of commercialization because it could provide them with a bigger income. Since the results of the pilot project showed that this kind of innovation in the distribution channel is very successful, this model of franchise restaurants offering pelagic fish "fast - food" can be implemented on the national level.Innovation, Commercialization, Pelagic fish, Franchise, Agribusiness,

Behaviour of Fruit and Vegetable Buyers on the City Markets in Croatia

Better knowledge of the consumer is the presumption for preparing the efficacious selling concept. Our research is limited on the preferences, requests, habits and attitudes of the consumers which are buying fruit and vegetable on the city markets in Croatia. The main goal of this research is identification and description of the different market segments based on the relevant buying characteristics of the consumers, that is their psychological, geographic and socio-demographic characteristics. The result of this research will be used as basis for the target marketing. We used mail survey method with structured questionnaire in this research. The survey was made in June 2000 on the random sample of 1000 buyers on the city markets in Zagreb, Rijeka, Split and Osijek. From 1000 questionnaires 568 were returned, 475 of them were included in research and the rest was discarded because of incomplete answers. Univariate analysis of questionnaire’s indicators shows that 93% of consumers buy fruit and vegetable on the city markets. Almost 60% of the consumers visit just one city market, while 63% of the consumers visit the city markets more times in a week. The average total satisfaction of the consumers with the city markets was 3.8, with the satisfaction scale from 5 (completely satisfied) till 1 (completely unsatisfied). The consumers are mostly satisfied with the fruit and vegetable choice (the average evaluation 3.92), and unsatisfied with the price/quality ratio on the city markets (the average evaluation 3.12). In the further research by help of the factor and cluster analysis we determined the fruit and vegetable market segments. We found 4 consumer groups which differ between themselves according to the psychological characteristics of the consumers. In order to describe these segments we detected differences between these segments according to the geographic, socio-demographic and buying characteristics of the consumers. The results of this research give the information’s base to the domestic fruit and vegetables producers to define a marketing strategy that is to plan marketing activities in city markets or in any other selling channel.Croatia, city markets, fruit and vegetable, consumer segmentation, target marketing, Food Consumption/Nutrition/Food Safety, Marketing,

In memoriam Mate Radović

In memoram Mate Radović (1974. - 2018.)In memoram Mate Radović (1974 - 2018

Early Christian Phase of the Arch Parish Complex of St Asel at Nin

Arheološkim istraživanjima u današnjoj sakristiji i južno od crkve sv. Asela otkriveni su ostaci arhitekture koji mijenjaju i rasvjetljavaju dosadašnje spoznaje o urbanističkoj i graditeljskoj preobrazbi tijekom kasne antike i srednjeg vijeka u Enoni. Tijekom kasne antike zatečeni se rimski stambeni kompleksi, adaptacijom i pregradnjama oblikuju u potpuno novi, koji se prilagođavaju potrebama kršćanske zajednice. U današnjoj sakristiji otkrivena je polukružna apsida s lezenama na vanjskom plaštu i svetište s oltarom kao integralni dijelovi sjeverne ranokršćanske crkve. U južnom kompleksu istražena je manja longitudinalna građevina s vestibulom, krsnim zdencem i polukružnom apsidom na istoku. Kružna piscina s dva kraka stepenica u funkciji pokrštavanja potpuno je usklađena s liturgijskim potrebama vremena. Tijekom ranog srednjeg vijeka oba kraka stepenica su bila zatrpana, a krstionica opremljena kamenim namještajem. Na temelju arheološke stratigrafije, zaključuje se da je južni kompleks bio u funkciji baptisterija sve do gradnje kapele sv. Marcele (Gospe od Zečeva), koju je dao sagraditi ninski biskup Juraj Divnić (1510.-1530.).Archaeological excavations in the complex of the Arch Parish Church of St Asel discovered an entire early Christian complex consisting of a north singlecell church and, to its south, a group of baptismal buildings which was soon transformed into a longitudinal building with an eastern apse. A number of remodelling interventions between the sixth and the eighth century confirm that the early Christian church and its baptistery survived the turbulent centuries of the Migration Period. The next major building phase was identified during the conservation works carried out on the church walls and there is no doubt that it occurred at the turn of the ninth century when the church became the cathedral of the Croatian bishop. Both churches, the north and the south, were provided with new stone furnishings while the baptismal font was altered so as to conform to the liturgical changes which were introduced into the baptismal rite. Archaeological evidence has demonstrated that the font remained in use until the sixteenth century when the apse of the south church was destroyed to make way for the chapel of Our Lady of Zečevo (1510-1530). The buildings to the south suffered a major destruction in 1780 when the Lady chapel was extended at the expense of its north wall which was torn down and the southern structure was cut in half

PREFERENCES AND BUYING BEHAVIOUR OF BEEF CONSUMERS IN TUSCANY

Tuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the attitude of consumers toward such products. In this study are presented the results of a mail survey about beef consumption and preferences that was conducted in Tuscany in May 2002. The survey showed that, despite recent food scares and new consumption behaviour, Tuscany consumers still like and prefer beef that has guarantees of quality. Therefore, there are good market opportunities for the Italian and foreign beef producers in Tuscany if they will provide consumers with not only good quality beef, but also more information about the meat

Zadovoljstvo potrošača tržnicama na malo u Hrvatskoj

The purpose of this study was to investigate consumer satisfaction with city markets in Croatia. Empirical research was conducted on a multiple stratified sample of 475 buyers at city markets in Zagreb, Split, Rijeka and Osijek. The consumer satisfaction was explained by means of Conformation/ Disconformation-Paradigm (C/D Paradigm). The regression analysis was used to test the hypothesis about positive relationship between overall and partial satisfactions. The ANOVA analysis was used to test other hypotheses. Regression analysis indicates positive relationship between consumers overall satisfaction and their partial satisfactions (R2=0.504). Quality (β=0.297), choice (β=0.231) and freshness of products (β=0.175) were the most important drivers of overall consumer satisfaction, with crowding at city markets (β=0.112) and information obtained at markets (β=0.078) significant but less important. Statistical analyses indicate that there are no significant relationship between consumers sociodemographic characteristics and their satisfaction with city markets. The results of the research show straightness and weaknesses of the city markets in Croatia. Information obtained from this research could be used to keep and increase strategic advantages of this selling.Predmet ovog rada je zadovoljstvo potrošača kupovinom na tržnicama na malo u Hrvatskoj. Empirijsko istraživanje je provedeno na strukturiranom uzorku od 475 kupaca na tržnicama na malo u Zagreb, Splitu, Rijeci i Osijeku. Zadovoljstvo potrošača objašnjeno je pomoću Conformation/Disconformation- Paradigm (C/D paradigme). Za testiranje hipoteze o pozitivnoj vezi između ukupnog i parcijalnih zadovoljstava potrošača korištena je regresijska analiza. Ostale hipoteze testirane su jednovarijantnom analizom varijance (ANOVA). Utvrđena je pozitivna veza između ukupnog i parcijalnih zadovoljstava potrošača (R2 = 0,504). Na ukupno zadovoljstvo potrošača najviše utječu kvaliteta (β= 0,297), izbor (β= 0,231) i svježina proizvoda (β= 0,175). Manji, ali statistički signifikantan utjecaj na ukupno zadovoljstvo ima i (ne)zadovoljstvo gužvama na tržnicama (β= 0,112) kao i zadovoljstvo informacijama dobivenim na tržnicama (β= 0,078). Nisu utvrđene statistički značajne razlike između ukupnog zadovoljstva i sociodemografskih obilježja ispitanika. Istraživanje ukazuje na prednosti i nedostatke tržnica na malo u odnosu na konkurentska prodajna mjesta. Prodavači na tržnicama na malo i management tržnica mogu koristiti dobivene informacije da bi zadržali i povećali strateške prednosti ovog prodajnog puta

PREFERNCIJE I KUPOVNO PONAŠANJE POTROŠAČA GOVEDINE U TOSKANI

Tuscany, probably the most famous Italian region, is known because of many typical food specialities. One of them is the “fi orentina” - a thick, fi rst quality beef, called after the name of the city of Florence. However, recent trends in consumers’ behaviour and the BSE crisis have affected the attitude of consumers toward such products. In this study are presented the results of a mail survey about beef consumption and preferences that was conducted in Tuscany in May 2002. The survey showed that, despite recent food scares and new consumption behaviour, Tuscany consumers still like and prefer beef that has guarantees of quality. Therefore, there are good market opportunities for the Italian and foreign beef producers in Tuscany if they will provide consumers with not only good quality beef, but also more information about the meat.Toskana, vjerojatno najpoznatija talijanska regija je poznata po svojim prehrambenim specijalitetima. Jedan od njih je i “fi orentina” – deblji goveđi odrezak prve klase koji je dobio ime po gradu Firenci. Međutim, noviji trendovi u ponašanju potrošača i pojava kravljeg ludila su utjecali na stavove potrošača prema takvim proizvodima. U ovom radu su prikazani rezultati anketnog istraživanja o potrošnji govedine koje je provedeno u Toskani u svibnju 2002. godine. Rezultati istraživanja su pokazali da potrošači u Toskani još uvijek vole i preferiraju govedinu usprkos nedavnim prehrambenih skandalima i promjenjenim trendovima u potrošnji. To ukazuje da u Toskani postoje dobre prodajne mogućnosti za talijanske ali i inozemne proizvođače govedine, posebice ako nude kvalitetnu govedinu i više informacija o mesu koje prodaju