Analisis Pengaruh Faktor-faktor Perilaku Konsumen Terhadap Keputusan Pembelian Makanan Mie Instanmerek Indomie

Tujuan penelitian ini adalah 1. Apakah faktor budaya berpengaruh terhadap keputuasan pembelian makanan mie instan merk indomie, 2. Apakah faktor sosial berpengaruh terhadap keputusan pembelian makanan mie instan merk indomie. 3. Apakah faktor pribadi berpengaruh terhadap keputusan pembelian makanan mie instan merk indomie, 4. Apakah faktor psikologis berpengaruh terhadap keputusan pembelian makanan mie istan merk indomie 5. Apakah faktor budaya, sosial pribadi, dan psikologis berpangaruh terhadap keputusan pembelian makanan mie instan merk indomie. Populasi penelitian ini adalah mahasiswa Fakultas Ekonomi dan Bisnis, Fakultas ilmu Sosial dan Politik dan Fakultas Pertanian, teknik pengumpulan data adalah mengunakan non probability sampling dengan jumlah sampel sebanyak 100 orang. Instrument penelitian mengunakan kuesioner yang telah memenuhi syarat validitas dan relaibilitas sedangkan analisis data mengunakan analisis regresi linear berganda. Secara parsial diketahui bahwa nilai signifikan: faktor budaya sebesar 0,197, faktor sosial sebesar -0,014, faktor pribadi sebesar 0,327, faktor psikologis sebesar 0,386, sedangkan secara simultan nilai signifikan sebesar 0,000. Untuk faktor Sosial ditemukan tidak signifikan terhadap keputusan pembelian makanan mie instan merek Indomie. Secara simultan faktor budaya, sosial, pribadi, dan psikologis berpengaruh terhadap keputusan pembelian makanan mie instan merek Indomie

First Direct Detection Limits on sub-GeV Dark Matter from XENON10

The first direct detection limits on dark matter in the MeV to GeV mass range are presented, using XENON10 data. Such light dark matter can scatter with electrons, causing ionization of atoms in a detector target material and leading to single- or few-electron events. We use 15 kg-days of data acquired in 2006 to set limits on the dark-matter-electron scattering cross section. The strongest bound is obtained at 100 MeV where sigma_e < 3 x 10^{-38} cm^2 at 90% CL, while dark matter masses between 20 MeV and 1 GeV are bounded by sigma_e < 10^{-37} cm^2 at 90% CL. This analysis provides a first proof-of-principle that direct detection experiments can be sensitive to dark matter candidates with masses well below the GeV scale.Comment: Submitted to PR

A Definitive Signal of Multiple Supersymmetry Breaking

If the lightest observable-sector supersymmetric particle (LOSP) is charged and long-lived, then it may be possible to indirectly measure the Planck mass at the LHC and provide a spectacular confirmation of supergravity as a symmetry of nature. Unfortunately, this proposal is only feasible if the gravitino is heavy enough to be measured at colliders, and this condition is in direct conflict with constraints from big bang nucleosynthesis (BBN). In this work, we show that the BBN bound can be naturally evaded in the presence of multiple sectors which independently break supersymmetry, since there is a new decay channel of the LOSP to a goldstino. Certain regions of parameter space allow for a direct measurement of LOSP decays into both the goldstino and the gravitino at the LHC. If the goldstino/gravitino mass ratio is measured to be 2, as suggested by theory, then this would provide dramatic verification of the existence of multiple supersymmetry breaking and sequestering. A variety of consistent cosmological scenarios are obtained within this framework. In particular, if an R symmetry is imposed, then the gauge-gaugino-goldstino interaction vertices can be forbidden. In this case, there is no bound on the reheating temperature from goldstino overproduction, and thermal leptogenesis can be accommodated consistently with gravitino dark matter.Comment: 10 pages, 5 figures, title changed to match the version published in JHE

A Brief Review on Dark Matter Annihilation Explanation for e±e^\pm Excesses in Cosmic Ray

Recently data from PAMELA, ATIC, FERMI-LAT and HESS show that there are $e^{\pm}$ excesses in the cosmic ray energy spectrum. PAMELA observed excesses only in $e^+$, but not in anti-proton spectrum. ATIC, FERMI-LAT and HESS observed excesses in $e^++e^-$ spectrum, but the detailed shapes are different which requires future experimental observations to pin down the correct data set. Nevertheless a lot of efforts have been made to explain the observed $e^\pm$ excesses, and also why PAMELA only observed excesses in $e^+$ but not in anti-proton. In this brief review we discuss one of the most popular mechanisms to explain the data, the dark matter annihilation. It has long been known that about 23% of our universe is made of relic dark matter. If the relic dark matter was thermally produced, the annihilation rate is constrained resulting in the need of a large boost factor to explain the data. We will discuss in detail how a large boost factor can be obtained by the Sommerfeld and Briet-Wigner enhancement mechanisms. Some implications for particle physics model buildings will also be discussed.Comment: 22 pages, 6 figures. Several typoes corrected and some references added. Published in Mod. Phys. Lett. A, Vol. 24, No. 27 (2009) pp. 2139-216

Decaying into the Hidden Sector

The existence of light hidden sectors is an exciting possibility that may be tested in the near future. If DM is allowed to decay into such a hidden sector through GUT suppressed operators, it can accommodate the recent cosmic ray observations without over-producing antiprotons or interfering with the attractive features of the thermal WIMP. Models of this kind are simple to construct, generic and evade all astrophysical bounds. We provide tools for constructing such models and present several distinct examples. The light hidden spectrum and DM couplings can be probed in the near future, by measuring astrophysical photon and neutrino fluxes. These indirect signatures are complimentary to the direct production signals, such as lepton jets, predicted by these models.Comment: 40 pages, 5 figure

Singlet Portal to the Hidden Sector

Ultraviolet physics typically induces a kinetic mixing between gauge singlets which is marginal and hence non-decoupling in the infrared. In singlet extensions of the minimal supersymmetric standard model, e.g. the next-to-minimal supersymmetric standard model, this furnishes a well motivated and distinctive portal connecting the visible sector to any hidden sector which contains a singlet chiral superfield. In the presence of singlet kinetic mixing, the hidden sector automatically acquires a light mass scale in the range 0.1 - 100 GeV induced by electroweak symmetry breaking. In theories with R-parity conservation, superparticles produced at the LHC invariably cascade decay into hidden sector particles. Since the hidden sector singlet couples to the visible sector via the Higgs sector, these cascades necessarily produce a Higgs boson in an order 0.01 - 1 fraction of events. Furthermore, supersymmetric cascades typically produce highly boosted, low-mass hidden sector singlets decaying visibly, albeit with displacement, into the heaviest standard model particles which are kinematically accessible. We study experimental constraints on this broad class of theories, as well as the role of singlet kinetic mixing in direct detection of hidden sector dark matter. We also present related theories in which a hidden sector singlet interacts with the visible sector through kinetic mixing with right-handed neutrinos.Comment: 12 pages, 5 figure

Neutralino Dark Matter in BMSSM Effective Theory

We study thermal neutralino dark matter in an effective field theory extension of the MSSM, called "Beyond the MSSM" (BMSSM) in Dine, Seiberg and Thomas (2007). In this class of effective field theories, the field content of the MSSM is unchanged, but the little hierarchy problem is alleviated by allowing small corrections to the Higgs/higgsino part of the Lagrangian. We perform parameter scans and compute the dark matter relic density. The light Higgsino LSP scenario is modified the most; we find new regions of parameter space compared to the standard MSSM. This involves interesting interplay between the WMAP dark matter bounds and the LEP chargino bound. We also find some changes for gaugino LSPs, partly due to annihilation through a Higgs resonance, and partly due to coannihilation with light stops in models that are ruled in by the new effective terms.Comment: 37 pages + appendi

Conservative Constraints on Dark Matter from the Fermi-LAT Isotropic Diffuse Gamma-Ray Background Spectrum

We examine the constraints on final state radiation from Weakly Interacting Massive Particle (WIMP) dark matter candidates annihilating into various standard model final states, as imposed by the measurement of the isotropic diffuse gamma-ray background by the Large Area Telescope aboard the Fermi Gamma-Ray Space Telescope. The expected isotropic diffuse signal from dark matter annihilation has contributions from the local Milky Way (MW) as well as from extragalactic dark matter. The signal from the MW is very insensitive to the adopted dark matter profile of the halos, and dominates the signal from extragalactic halos, which is sensitive to the low mass cut-off of the halo mass function. We adopt a conservative model for both the low halo mass survival cut-off and the substructure boost factor of the Galactic and extragalactic components, and only consider the primary final state radiation. This provides robust constraints which reach the thermal production cross-section for low mass WIMPs annihilating into hadronic modes. We also reanalyze limits from HESS observations of the Galactic Ridge region using a conservative model for the dark matter halo profile. When combined with the HESS constraint, the isotropic diffuse spectrum rules out all interpretations of the PAMELA positron excess based on dark matter annihilation into two lepton final states. Annihilation into four leptons through new intermediate states, although constrained by the data, is not excluded.Comment: 11 pages, 5 figures. v3: minor revisions, matches version to appear in JCA

Decaying Hidden Dark Matter in Warped Compactification

The recent PAMELA and ATIC/Fermi/HESS experiments have observed an excess of electrons and positrons, but not anti-protons, in the high energy cosmic rays. To explain this result, we construct a decaying hidden dark matter model in string theory compactification that incorporates the following two ingredients, the hidden dark matter scenario in warped compactification and the phenomenological proposal of hidden light particles that decay to the Standard Model. In this model, on higher dimensional warped branes, various warped Kaluza-Klein particles and the zero-mode of gauge field play roles of the hidden dark matter or mediators to the Standard Model.Comment: 15 pages; v4, several clarifications added, update on Fermi/HESS result

PAMELA, DAMA, INTEGRAL and Signatures of Metastable Excited WIMPs

Models of dark matter with ~ GeV scale force mediators provide attractive explanations of many high energy anomalies, including PAMELA, ATIC, and the WMAP haze. At the same time, by exploiting the ~ MeV scale excited states that are automatically present in such theories, these models naturally explain the DAMA/LIBRA and INTEGRAL signals through the inelastic dark matter (iDM) and exciting dark matter (XDM) scenarios, respectively. Interestingly, with only weak kinetic mixing to hypercharge to mediate decays, the lifetime of excited states with delta < 2 m_e is longer than the age of the universe. The fractional relic abundance of these excited states depends on the temperature of kinetic decoupling, but can be appreciable. There could easily be other mechanisms for rapid decay, but the consequences of such long-lived states are intriguing. We find that CDMS constrains the fractional relic population of ~100 keV states to be <~ 10^-2, for a 1 TeV WIMP with sigma_n = 10^-40 cm^2. Upcoming searches at CDMS, as well as xenon, silicon, and argon targets, can push this limit significantly lower. We also consider the possibility that the DAMA excitation occurs from a metastable state into the XDM state, which decays via e+e- emission, which allows lighter states to explain the INTEGRAL signal due to the small kinetic energies required. Such models yield dramatic signals from down-scattering, with spectra peaking at high energies, sometimes as high as ~1 MeV, well outside the usual search windows. Such signals would be visible at future Ar and Si experiments, and may be visible at Ge and Xe experiments. We also consider other XDM models involving ~ 500 keV metastable states, and find they can allow lighter WIMPs to explain INTEGRAL as well.Comment: 22 pages, 7 figure