ANALISIS TERHADAP STRATEGI PEMASARAN PRODUK UMRAH BAYAR KRIDIT PERSPEKTIF EKONOMI ISLAM (Studi Pada Risma Tour Banjarbaru)

This research was motivated by the  latest umrah service product from Risma Travel Banjarbaru which applies umrah packages with a credit (debt) system. While in Islam it is forbidden to perform Umrah in a state of debt. The product is interesting to be further researched and reviewed from the perspective of Islamic economics. The formulation of the problem in this study is: (1) How is the marketing strategy of umrah bayar kridit products  (2) How is the  Islamic economic review of the marketing strategy  of umrah bayar kridit products Islamic economic perspective. This type of research is qualitative descriptive field research. The subject in this study is the travel manager of Risma Tour. While the object is the implementation of the marketing strategy of Umrah products from an Islamic economic perspective. Data collection techniques use observation, interview and documentation methods and use interactive qualitative data analysis techniques. The results obtained from this study  are: (1) The marketing strategy  of Umrah bayar kridit  products is carried out by applying three things, namely: (a) Products, by providing safe and quality Umrah services, (b) Prices, by offering cheap and affordable prices, (c) Promotion, by advertising products through social media, (d) Places, by choosing locations that are easily accessible to prospective Umrah pilgrims. (2) The marketing strategy  of Umrah bayar kridit products according to Islamic economic reviews is correct, because it does not contradict the principles of Islamic teachings by using murabahah contracts in the concept of muamala

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN MAHASISWI FAKULTAS EKONOMI DAN BISNIS ISLAM DALAM MEMBELI PRODUK KOSMETIK

Against the background of women's need for cosmetic and skin care products which are increasing and not infrequently, cosmetics are a primary need in every woman's monthly shopping. Therefore, with the increasing number of existing cosmetics. So cosmetic companies must be able to compete how to create a new innovation that can provide satisfaction for cosmetic users so that consumers can make their choices. In making these decisions, consumers will be influenced by product quality and price. Based on research results. Simultaneously there is a significant influence between product quality and price on purchasing decisions. This is obtained from the value of Fcount = 76.088 > Ftable = 2.40 with a significance value (˂0.01) less than α = 0.1 or a significance of 10%. While partially the product quality and price variables also have a significant effect on purchasing decisions. It is known that the product quality variable has a value of Tcount = 3.052 > Ttable = 1.674 with a significance value of 0.04 ˂ 0.1 Then H1 is accepted and H0 is rejected, meaning that there is a partial influence between the product quality variable (X1) on the purchase decision variable (Y). while the price variable has a Tcount = 4,449 > Ttable 1.674 with a significance value (˂0.01) less than 0.1. So it can be concluded that H1 is accepted and H0 is rejected, meaning that there is a partial influence between the price variable (X2) on the purchase decision (Y).Dilatarbelakangi kebutuhan wanita akan produk kosmetik dan perawatan kulit yang semakin meningkat dan tidak jarang, kosmetik menjadi kebutuhan primer dalam belanja bulanan setiap wanita. Oleh karena itu, dengan semakin banyaknya kosmetik yang ada. Maka perusahaan kosmetik harus mampu bersaing bagaimana menciptakan sebuah inovasi baru yang dapat memberikan kepuasan bagi para pemakai kosmetik sehingga dengan demikian konsumen dapat menentukan pilihannya Dalam pengambilan keputusan tersebut, konsumen akan dipengaruhi oleh kualitas produk dan harga. Berdasarkan hasil penelitian. Secara simultan terdapat pengaruh yang signifikan antara kualitas produk dan harga terhadap keputusan pembelian. Hal ini diperoleh dari nilai Fhitung = 76,088 > Ftabel = 2,40 dengan nilai signifikasi (˂0,01) lebih kecil dari α = 0,1 atau signifikansi 10%. Sedangkan secara parsial variabel kualitas produk dan harga juga berpengaruh signifikan terhadap keputusan pembelian. Hal ini diketahui variabel kualitas produk memiliki nilai Thitung = 3.052 > Ttabel = 1,674 dengan nilai signifikasi 0,04 ˂ 0,1 Maka H1 diterima dan H0 ditolak, artinya terdapat pengaruh secara parsial antara variabel kualitas produk (X1) terhadap variabel keputusan pembelian (Y). sedangkan variabel harga memiliki nilai Thitung = 4.449 > Ttabel 1,674 dengan nilai signifikasi (˂0,01) lebih kecil dari 0,1. Maka dapat disimpulkan bahwa H1 diterima dan H0 ditolak, artinya terdapat pengaruh secara parsial antara variabel harga (X2) terhadap keputusan pembelian (Y)