A Review on COVID-19 Outbreak Marketing and Corporate Social Responsibility (CSR)

The research paper focuses on the evidence-based on a preliminary study conducted on how the COVID-19 outbreak might affect the evolution of business obligations to discharge the activities which could uplift society and marketing. Ironically, it is true that the pandemic has provided an excellent opportunity for corporations to redirect their focus points and to comprehend the newer dimension of customers’ ethical decision-making process. This outbreak has a significant impact on marketing and magnifies the approach towards the strategic marketing efforts drawn by firms as opposed to content marketing. We conclude the study by outlining a number of research issues and areas that have the potential to be productive

The Paradigm Shift in the Indian Education System during Covid19: Impact, Opportunities and Trends

The COVID-19 pandemic is a huge challenge to education systems. Education is the main priority direction and main development indicator in all civilized countries of the world. The COVID-19 global pandemic has upended all the education system across the world. In this time of crisis, a well-rounded and effective educational practice is what is needed for the capacity-building of young minds. It will develop skills that will drive their employability, productivity, health, and well-being in the decades to come, and ensure the overall progress of India. This research paper tries to investigate on the various impact of Covid-19 in education system especially on rural India. We also try to throw light on the different existing and new initiatives by government during the pandemic. The novel coronavirus has transformed the centuries-old, chalk–talk teaching model to one driven by technology. The last 50 years have seen huge growth worldwide in the provision of education at all levels. COVID-19 is the greatest challenge that these expanded national education systems have ever faced. Many governments have ordered institutions to cease face-to-face instruction for most of their students, requiring them to switch, almost overnight, to online teaching and virtual education. We see a drastic rise in the use of various teaching and conferencing technologies which has been explained in this paper, also various advantages and disadvantages to the students in the use of these technologies have been covered in this research paper by identifying opportunities and trends. Finally research has been concluded by providing avenues to future research and a meaningful conclusio

Crypto-Currencies: Can Investors Rely on them as Investment Avenue?

The purpose of this study is to examine investors’ perceptions about investing in crypto-currencies. We think that investors trust in crypto-currencies is largely driven by crypto-currency comprehension, trust in government, and transaction speed. This is the first study to examine crypto-currencies from the investor’s perspective. Following that, we discover important antecedents of crypto-currency confidence. Second, we look at the government's role in crypto-currencies. The importance of this study is: first, crypto-currencies have the potential to disrupt the current economic system as the debate is all about impact of decentralization of transactions; thus, further research into how it affects investors trust is essential; and second, access to crypto-currencies. Finally, if Fin-Tech companies or banks want to enter the bitcoin industry may not attract huge advertising costs as well as marketing to soothe clients' concerns about investing in various digital currencies The research sheds light on indecisiveness in the context of marketing aspects adopted by demonstrating investors are aware about the crypto

THE ROLE AND PERFORMANCE ON CUSTOMER SATISFACTION OF PRIVATE AND PUBLIC SECTOR BANKS

Customer Satisfaction is a detrimental element of quality of life. However, it is missing in the present competitive world. The changing patterns, working conditions, hyper competition, market dynamics and global reforms have highly influenced the lifestyles of individuals to a great extent. It is also a fact in the case of banks, governments and enterprises. Most of the people have been experiencing public sectors, anxiety, frustration, loneliness. The students, doctors, women, senior citizens, working professionals and others have faced several issues and concerns related to problems as well as physical during the new banks. The lack of communication/ accountability, absence of values and bad habits lead to stormy relationships and abnormal behavioral patterns for self and family. All of these have short, mid and long-term impact on the public and private affecting the quality of life. It indicates that the mental health crisis has emerged as a grave concern not only for India but for the world. The present study intends to recognize the socio-economic, psychological and other factors causing banks and explores its impact on quality of life. The study is significant as it deals with the pandemic, loss of jobs, financial instability, medical emergencies, deaths of close relatives, personality disorders, failure in personal/professional life etc. It is imperative to address these concerns as they would lead to increase in motivation, performance and overall satisfaction towards life. Otherwise, private banks are at risk resulting in increasing crimes, suicides and public issues too