Applied Strategic Foresight – Learnings from Trend Transfer at SIX

How to translate trends into action? Trend research yields important insights into the future development of markets. Translating possible trends into implementable use cases at different levels of the organization is, however, far from trivial. Based on a case study of SIX, one of the biggest financial service providers in Switzerland, we propose a scenario building method that we called "Pictures of the Future" to start the trend translation process

The new consumer ::a typology of consumer reactions to the COVID-19 crisis

The COVID-19 crisis is disrupting and changing the lives of consumers in dramatic ways. Research and businesses face the challenge of responding to an unprecedented situation. Drawing on a three-step empirical study design, this study identifies how consumers in Germany and Switzerland reacted to financial and non-financial constraints imposed by the COVID-19 crisis. Building on these findings, we typologize consumer reactions to the COVID-19 crisis. Based on this in-depth analysis of consumer reactions, this study provides guidance to researchers and businesses during volatile times of the COVID-19 crisis