Exploring Consumer Adoption of Mobile Payments - A Qualitative Study

This paper examines consumer adoption of a new electronic payment service, mobile payments. The empirical data for the explorative study was collected by establishing six focus group sessions. The results suggest that the relative advantages of mobile payments include time and place independence, availability, possibilities for remote purchases, and queue avoidance. The interviewees found mobile payments to be mostly compatible with digital content and service purchases and to complement small value cash payments. Interestingly, the findings suggest that the relative advantages of mobile payments depend on certain situational factors such as lack of other payment methods or urgency. There are, however, several barriers to the adoption of mobile payments, including premium pricing of the payments, complexity of payment procedures, a lack of widespread merchant acceptance, and perceived risks

Past, present and future of mobile payments research: A literature review

The mobile payment services markets are currently under transition with a history of numerous tried and failed solutions, and a future of promising but yet uncertain possibilities with potential new technology innovations. At this point of the development, we take a look at the current state of the mobile payment services market from a literature review perspective. We review prior literature on mobile payments, analyze the various factors that impact mobile payment services markets, and suggest directions for future research in this still emerging field. To facilitate the analysis of literature, we propose a framework of four contingency and five competitive force factors, and organize the mobile payment research under the proposed framework. Consumer perspective of mobile payments as well as technical security and trust are best covered by contemporary research. The impacts of social and cultural factors on mobile payments, as well as comparisons between mobile and traditional payment services are entirely uninvestigated issues. Most of the factors outlined by the framework have been addressed by exploratory and early phase studies. </p

Consumer and merchant adoption of mobile payments

Mobile payment systems have been developed in recent years to facilitate purchases of products, services, and content in mobile and electronic commerce and at physical points of sale. This dissertation focuses on understanding and explaining the adoption of mobile payments by the two main adopter groups - consumers and merchants. Due to the novelty of the research area, this dissertation is among the first ones to address the topic of mobile payment adoption. The dissertation applies the dominant technology adoption theories: the diffusion of innovations and the technology acceptance model (TAM) in a new context and tests their applicability in explaining mobile payment adoption. Furthermore, the established technology adoption theories are enhanced with two new factors: mobility and use situation, which originate from the disciplines of consumer behavior and human-computer interaction and which address the issues specific for mobile technology and service adoption. The empirical data of this dissertation consists of two qualitative and three quantitative data sets. Several empirical data sets were deemed as necessary for exploring the emerging issue of mobile payment adoption. The fact that the different data sets and analysis methods have produced consistent results contributes to the validation of the results in the early phase of the new technology research. The first two essays of the dissertation explore the determinants for consumer and merchant adoption of mobile payments and indicate the importance of the generic characteristics of technological innovations together with cost and network externalities in adoption decisions. These two essays further suggest that issues related to the use situation and mobility of the service form additional important determinants for mobile payment adoption and provide a rich description of consumer and merchant perception of mobile payments. The next two essays of the dissertation concentrate on consumers and provide two theoretically developed and empirically tested frameworks for modeling the adoption of mobile payments. These essays establish mobility and use situation as specific factors of the adoption frameworks, develop and test measurement scales for the factors, and model and test their relation to the generic adoption determinants and their impact on mobile payment adoption. This dissertation contributes to the understanding of the adoption of mobile payment technology and provides important implications for both academic research and practical development of mobile payment systems. For researchers, the dissertation offers theoretically constructed and empirically validated frameworks with new adoption determinants that contribute to the understanding and explanation of mobile payment adoption. For practitioners, the study offers important information on the drivers and barriers of mobile payment adoption among consumers and merchants, and thus provides guidance for future development of mobile payment systems. Finally, this study lays ground for and suggests avenues for future work in this emerging area

Mobile payment service development - managerial implications of consumer value perceptions

In recent years, a number of new payment solutions have been introduced with little success. The solutions have mostly been technology driven at the cost of convenience and value to the consumer. In this research in progress we investigate what characteristics of mobile payment solutions increase or decrease consumers &apos; willingness to adopt these solutions. We also specify managerial implications for the guidance of consumers &apos; payment solution adoption. As a frame of reference for understanding and explaining consumer value perceptions we use three befitting theories: Consumer perceived value (Grönroos, 1997), Technology acceptance model (Davis et. al., 1989), and network externalities theory (Shapiro &amp; Varian, 1999). We conducted four focus group interviews for data collection. The results imply that mobile payment solutions are perceived to be valuable for small everyday purchases and other small purchases. There are, at the same time, still many concerns related to e.g. security and pricing. Ease of use, security, low transaction costs, and wide applicability of the solutions increase perceived customer value and should be managed by mobile payment solution providers. This research indicates clearly that only technically driven development may lack relevance for the potential users of mobile payment solutions.

Voice Activated Personal Assistants – Consumer Use Contexts and Usage Behavior

The authros examine the importance of understanding the user perceptions of smart (voice activated) technologies, the characteristics that inhibit or increase consumers’ adoption resistance, and the preferred user interfaces for consuming the services in different context