11 research outputs found
Darwinismo Digital: Transformación digital, marketing y público superior en Grecia
The present study concerns the position of marketing and its digital transformation as an administrative
function in public higher education organizations in Greece. The study started from the need to understand the
attitudes of Greek public university managers towards the need to adopt new practices such as marketing and
its digital transformation, through discourse, perceptions and explicit or implicit views, as well as the factors
that shape them. Therefore, the aim of the research was based on the comparison of attitudes with the digital
activities of public schools versus private companies employing marketing tactics with a strategic and tactical
development of the 4 ps of the marketing mix. The methodology was qualitative in nature, employing the
strategy of ‘Criterion sampling’.
The results point to the fact that the duration of a university is directly related to the formation of perceptions
about marketing and how to act in the context of digital Darwinism, so it can be anticipated, as a conclusion,
to the need to equate public administration of higher education (university) with the tactical and functional
approach of private companies.El presente estudio aborda la posición del marketing y su transformación digital como función administrativa en
las organizaciones públicas de educación superior en Grecia. El estudio partió de la necesidad de comprender
las actitudes de los gestores de las universidades públicas griegas ante la necesidad de adoptar nuevas
prácticas como el marketing y su transformación digital, a través del discurso, las percepciones y las opiniones
explícitas o implícitas, así como los factores que las conforman. Por lo tanto, el objetivo de la investigación
se basó en la comparación de las actitudes con las actividades digitales de las escuelas públicas frente a las
empresas privadas que emplean tácticas de marketing con un desarrollo estratégico y táctico de las 4 ps del
marketing mix. La metodología fue de carácter cualitativo, empleando la estrategia de “muestreo por criterios”.
Los resultados apuntan a que la duración de una universidad está directamente relacionada con la formación
de percepciones sobre el marketing y la forma de actuar en el contexto del darwinismo digital, por lo que
se puede anticipar, como conclusión, a la necesidad de equiparar la administración pública de la educación
superior (universidad) con el enfoque táctico y funcional de las empresas privadas
On the optimality and sustainability of Turkey’s current account
Current account optimality and sustainability, Intertemporal benchmark model, Multicointegration, Turkey, C32, F32, F37, F41,
The growth effects of fiscal policy in Greece 1960–2000
This empirical paper uses annual data for Greece 1960–2000 to study the link between fiscal policy and economic growth. Our regression analysis implies that, although a smaller public sector can be good for growth, it is necessary to look beyond size; the composition and quality/efficiency of the public sector are equally important. The policy lesson is that a smaller government share in GDP, a reallocation of funds away from the wage bill to public investment, and an improvement in government quality/efficiency can become engines of long-term growth. Copyright Springer Science+Business Media, LLC 2007Fiscal policy, Economic growth,
Malaysia’s current account deficits: an intertemporal optimization perspective
Current account deficits, External solvency, Consumption-smoothing optimization, Malaysia, E21, F30, F32,