Exploring internationalization of Halal Taiwan: analysis of Taiwan’s halal food products in Malaysia

Taiwan is one of the emerging players in the global halal industry. Since the launching of its New Southbound Policy in late 2016, the country has been aiming to move rapidly into the lucrative global halal markets through its brand of Halal Taiwan. However, thus far, the current state of its halal campaign in the international market is not yet identified. This study intends to fulfill this gap by exploring the internationalization of Taiwanese halal-certified food products that are exported to Malaysia. This qualitative study observed the availability of made in Taiwan halal food products at thirteen supermarkets and convenient stores in Kuala Lumpur and greater Klang Valley in Malaysia, as well as on two major online shopping platforms. The study found that the internationalization strategy of Taiwanese halal food products in Malaysia is characterized by the offering of product variety mainly for impulse purchase with high affordability. However, in terms of number and range of products, as well as the establishment of brand identity, it is found that Taiwan is lacking behind South Korea and Japan. The latter two are Muslim-minority countries that fast becoming emerging players in the global halal market. Implications for policy and managerial practices are also discussed

Monitoring of policy implementation: convergent mobile and fixed technologies as emergent enablers

Based on the viable system model (VSM), a system viability refers to the capability of a system to exist and maintain its sustainability within an environment. In this framework, monitoring function supports the gathering of relevant information directly from the operating units and feeding them into the formal control function. In turn, the control function uses the information to produce reports for the higher level functions of intelligence and policymaking, which later utilise these information for their decision making. Given its role, monitoring function supports the viability of a system, especially in large-scale policy-based system. However, studies on the functions of a system monitoring are generally lacking, leading to the lack of understanding on how to conduct monitoring in a viable system implementation. The objectives of this study are a) to discuss the role of monitoring in a viable system framework, and b) to conceptualize the function of monitoring within a policy-based system that is enabled by technologies. To achieve these objectives, this study reviews the literature on monitoring (in relation to VSM framework), on research process in general, as well as on technology adoption. This conceptual exploration generates an emergent viable system model that can guide future researchers in conducting an action research of monitoring function implementation