1 research outputs found
A conceptual framework for determinants of customer satisfaction of fixed-line telecom services in Pakistan
With the progression of communication
technologies, there has been a decline in people's utilization of
fixed-line telephones. It is essential to ascertain the
fundamental causes underlying this phenomenon. There are
numerous assumptions that service providers tend to favor
their interests. Gaining an understanding of the factors that
contribute to client satisfaction may require a significant
investment of effort. Consequently, this study aims to ascertain
the determinants that impact consumers' happiness with their
fixed-line telecommunications service. In order to achieve the
objectives of the research, a theoretical framework is presented whereby consumer satisfaction is considered the dependent variable. At the same time, responsiveness, perceived value, perceived service quality, and staff attitude are regarded as independent variables. The primary objective of this study is to ascertain the key factors that significantly influence Customer Satisfaction with Fixed-Line Telecom Services in Pakistan