Organizational commitment : a simultaneous test of antecedents, consequences, and correlates

129 leaves : ill. ; 28 cm.Includes abstract.Includes bibliographical references (leaves 89-105).The Canadian military is focused on attracting dedicated people to join and maintain membership in the military (National Defence, 2001). Comprehensive organizational commitment research is critical for the military to conduct in order to attain its strategic goals. The primary purpose of the current study was to develop and confirm a comprehensive model of organizational commitment within a military context. The second purpose of the study was to assess whether method variance affects the validity of results generated using the Organizational Commitment Questionnaire (OCQ; Mowday, Steers, & Porter, 1979). Data from 1680 randomly selected Regular Forces Air Command members from various Canadian provinces were used to test the OCQ dimensionality and the model of organizational commitment developed in the current study. The best fitting OCQ model was an orthogonal, two-factor structure representing affective commitment and method variance. The model fit the data well based on several fit indices and was confirmed using an independent sample. The model also was structurally invariant across gender, language, officer status, and career stage/age groupings, further supporting its generalizability within Air Command. Results are discussed in terms of their application within a military context

Capturing Micro-Expressions on Zoom: A Promising Sales Opportunity

The subtleties of salesmanship are changing in this virtual world of online communication. This proof-ofconcept study examines the feasibility of capturing customer images at the two, ten, and thirty-second intervals following a Zoom platform's sales query. A captured image underwent a micro-expression analysis employing a computer-driven program that generates an emotional-algorithm analyzing the emotions of happy, neutral, sad, disgust, fear, surprise, and anger. This algorithm enabled researchers to predict a purchase-decision using proprietary artificial intelligence software. Findings suggest that microexpressions captured at the two-second interval exhibited a significant relationship with a customer's purchase decision. A summary table provides a detailed overview of all results using the acronym [MICRO]

Extended Sentinel Monitoring of Helicoverpa zea Resistance to Cry and Vip3Aa Toxins in Bt Sweet Corn: Assessing Changes in Phenotypic and Allele Frequencies of Resistance

Transgenic corn and cotton that produce Cry and Vip3Aa toxins derived from Bacillus thuringiensis (Bt) are widely planted in the United States to control lepidopteran pests. The sustainability of these Bt crops is threatened because the corn earworm/bollworm, Helicoverpa zea (Boddie), is evolving a resistance to these toxins. Using Bt sweet corn as a sentinel plant to monitor the evolution of resistance, collaborators established 146 trials in twenty-five states and five Canadian provinces during 2020–2022. The study evaluated overall changes in the phenotypic frequency of resistance (the ratio of larval densities in Bt ears relative to densities in non-Bt ears) in H. zea populations and the range of resistance allele frequencies for Cry1Ab and Vip3Aa. The results revealed a widespread resistance to Cry1Ab, Cry2Ab2, and Cry1A.105 Cry toxins, with higher numbers of larvae surviving in Bt ears than in non-Bt ears at many trial locations. Depending on assumptions about the inheritance of resistance, allele frequencies for Cry1Ab ranged from 0.465 (dominant resistance) to 0.995 (recessive resistance). Although Vip3Aa provided high control efficacy against H. zea, the results show a notable increase in ear damage and a number of surviving older larvae, particularly at southern locations. Assuming recessive resistance, the estimated resistance allele frequencies for Vip3Aa ranged from 0.115 in the Gulf states to 0.032 at more northern locations. These findings indicate that better resistance management practices are urgently needed to sustain efficacy the of corn and cotton that produce Vip3Aa

Examining fan attitudes toward sponsor brands using social identity frameworks

The majority of academic research has attempted to explain the effectiveness of sponsorship activities by focusing on individual outcomes (Cornwell, Weeks, & Roy, 2005). The current research builds upon the limited empirical studies that examine sponsorship outcomes using group behaviour theories (Cornwell & Coote, 2005; Gwinner & Swanson, 2003; Madrigal, 2000, 2001). Specifically, this study closely examines tenets of social identity theory (Brewer, 1991; Tajfel & Turner, 1979) within the context of sports sponsorship to test effects of team identification on attitudes toward associated sponsor brands. 1,840 unique surveys were collected from fans of the Queensland Maroons and New South Wales Blues rugby clubs over four timepoints during the 2012 State of Origin series. The results suggest that social identity effects were present regarding ingroup bias toward sponsor brands. Local sponsors were rated higher than non-local sponsors, suggesting that local brands may benefit more from sponsorship

Sponsoring a rival has benefits too: A longitudinal study of changes in fan attitudes toward favored-and opposing-team sponsor brands

A longitudinal field experiment examined sports fans’ attitudes toward favored- and opposing-team sponsors across time. Measurements at five timepoints showed fans’ attitudes were more positive toward their favored-team sponsors, but that attitudes improved across time toward both favored-team sponsors and opposing-team sponsors. This occurred regardless of intensity of fan identification

(Habitus modal ) + Ranah = Praktik ; pengantar paling komprehensif kepada pemikiran Pierre Bourdieu

Pierre Felix Bourdieu (1 Agustus 1930-23 Januari 2002) merupakan salah seorang pemikir Prancis paling terkemuka di penghujung abad ke-20. Dikenal sebagai sosiolog, antropolog, juga filsuf dan para masa akhir hidupnya sebagai jawara gerakan anti-globalisasi. Karyanya memiliki cakupan bahasan yang luas, mulai dari etnografi hingga seni, sastra, pendidikan, bahasa, selera kultural, dan televisi. Pada akhir 1980-an, Bourdieu bahkan telah menjadi salah seorang ilmuwan humaniora Prancis yang paling sering dikutip dalam pelbagai tulisan para pemikir di seluruh dunia. Kini, Bouedieo tak ubahnya mahaguru, Bour-dieu (dewa), dan buku ini merupakan pintu masuk yang baik bagi pembaca kajian sosial atau cultural studies.Buku pengantar ini merupakan hasil kerja kolektif tujuh orang akademisi anggota Friday Morning Group, sebuah kelompok studi di Univeresitas Massey yang rutin mendiskusikan karya-karya Bourdieu, bukan melalui sebuah proses penyederhanaan atau penyajian, melainkan melalui penjelajahan atas kompleksitas (dan konsistensi) pelbagai ide dan motode kerjanya di pelbagai lintas bidang kajian.Di dalam buku ini, pemikiran Bourdieu dikaji secara komprehensif dengan susunan:Bab 1 berisi paparan mengenai perangkat dan metode konseptual BourdieuBab 2 berisi pengantar kepada Bourdieu melalui analisis atas karya maupun karirnya yang disusun berdasarkan wawancara dengan BourdieuBab 3 meninjau kembali kontrribusi etnografis Bourdieu dimulai dengan karya pertamanya di AljazairBab 4 menelaah secara detil pandangan Bourdiou tentang pendidikan.Bab 5 memeriksa hubungan karya Bourdieu tentang kelas dengan tradisi MarxisBab 6 menjajaki pemikiran dalam wilayah estetikaBab 7 menelaah ketertarikan Bourdieu pada bah

The role of team identification on the sponsorship articulation–fit relationship

Previous literature on sponsorship-linked marketing have shown that articulation messages lead to more favorable attitudes toward the sponsor brand. However, results from some studies do not entirely support this finding, suggesting that important variables affecting the sponsorship articulation–fit relationship may have been overlooked. Addressing this gap in the literature, the authors show that consumer responses to sponsorship articulation are moderated by the fan’s level of identification with a sports team. That is, fans high in team identification respond differently to various types of articulation messages whereas fans with lower team identification levels do not. Furthermore, the authors demonstrate that messages highlighting how fans and sports team benefit from the sponsorship deal elicit thoughts of sincerity which in turn evokes reciprocity and more favorable attitudes from highly identified fans

(Habitus x modal) + ranah = praktik : pengantar paling komprehensif kepada pemikiran Pierre Bourdieu

xi, 320 hlm.: 21 c