Waste Management for Sustainable Tourism in the Hotel Industry

The hospitality industry is a rapidly evolving and dynamic sector that operates around the clock as a vital part of the broader travel and tourism industry. This rapid expansion of the global tourism industry has brought forth the critical challenge of managing waste sustainably within the hotel sector. This research paper explores the interplay between waste management practices and sustainable tourism, utilizing a multi-case study approach to illuminate effective strategies employed by hotels. The study examines four diverse case studies - Hotel Verde, Kamalaya Koh Samui, Sandos Caracol Eco Resort, and Scandic Hotels - to uncover innovative waste reduction methods, policy influences, educational initiatives, and technological advancements. Through a rigorous analysis of these case studies, this research investigates the complex ecosystem of waste management practices and their broader implications on sustainable tourism outcomes. Findings reveal a range of waste management strategies, ranging from source segregation to circular economy principles, each contributing to reduced waste generation and enhanced resource conservation. The study also underscores the significant role of policies, collaborative efforts, and awareness campaigns in shaping responsible waste disposal behaviors among stakeholders. Moreover, emerging technologies such as smart waste bins and data analytics emerge as critical tools in optimizing waste collection processes. This research not only highlights the pressing need for effective waste management but also provides valuable insights for hotels seeking to integrate sustainability principles into their waste management practices. By underscoring the positive correlation between waste reduction and sustainable tourism, this study contributes to a more resilient and responsible future for the hospitality industry

VALIDATING A MEASURE FOR ALTRUISTIC SELF TOWARDS THE RESPONSIBLE PLATE FOOD CONSUMPTION: A MIX METHOD APPROACH

This study intends to establish the measurement model for altruistic self-concept for plate food consumption in social marketing. The findings from earlier studies do not really suit the altruistic self-concept scale, especially in the context of socially responsible plate food consumption. Hence, this study validated the instruments of altruistic self-concept. Using the mix method pragmatism pluralism approach using 1536 respondents for quantitative study and 11 intensive interviews for qualitative study. The data were collected using self-administered questionnaire. The respondents were selected randomly using stratified sampling technique. The exploratory factor analysis procedure retained five from the total of ten items developed. The confirmatory factor analysis (CFA) procedure using IBM-SPSS-AMOS confirmed the five measuring items for altruistic self in the context of socially responsible plate food consumption. The study employed the qualitative study to verify the four sub-constructs of altruistic self-concept namely, material, psychological, time and relationship. The novelty of this study lies on the measure of altruistic self-concept construct in the lenses of consumer behavior towards socially responsible plate food consumption. The study adapted scales and validated them by using the mix method pragmatism pluralism approach. Private and publish social marketing agencies may develop the consumer altruistic towards socially responsible plate food consumption

Consumer Innovativeness in Consumer - Company Relationship and Mediating Role of Consumer Value: An Empirical Study of Cell Phone Users in Pakistan

The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativeness behavior with respect to consumer independent judgment making and consumer novelty seeking. The research design of the study was cross-sectional and exploratory. The data were collected through a questionnaire from university students who were cell phone users. Consumer value has partially mediated between company image, company trust and consumer innovativeness behavior. The results showed the significant impact of company image and company trust on consumer innovativeness behavior rather than consumer value. Marketing manager and policy makers are willing to pay much attention to increase to the maximum consumers of their company’s products. Cell phone companies demand young buyers who are frequently changing their cell phones. Hence, this study gives a new aspect to enhance the cell phone consumer with the help of increasing the company image and company trust, instead of focusing on consumer values

The role of e-service quality management in the delivery business value

In sharp contrast to the extensive debate that has been conducted in the contemporary literature, with regard to consumers' perceptions of e-service quality, the voice of those managing e-service quality has remained relatively silent. Against this backdrop, the primary aim of the research presented in this paper is to address the gap in the literature with regard to the role of electronic service quality management in leveraging business value from on-line retailing strategies. The study was undertaken using a quantitative research methodology, based upon questionnaires, which resulted in a sample of 225 responses, completed by senior managers from across the UK's on-line retail sector. The results of the statistical analyses have demonstrated that the perceived success of a retailer's e-commerce operations is strongly associated with both the management approaches to e-service quality and the level of e-commerce adoption. Of particular interest is our finding that as the scale and scope of a retailer's e-commerce operations grow, there is a concomitant need for its e-service quality operations to develop, if it is to realise the full value from its on-line activities. The article adds to the body of knowledge regarding the management of electronic service quality while also seeking to stimulate critical debate concerning the role of service quality practises within prevailing IT value discourses

Relationship Between Brand Equity And Consumer Purchase Decision: A Case Of An International Brand Of Footwear

Footwear has immense effects on the fashion industry and goes beyond fashion to cater to other functions such as sports, office, urban streets and technical outdoor. The objective of the study is to discover the relationship between brand equity and consumer purchase decision in an international brand of footwear. There are four elements in the brand equity model which are brand awareness, perceived quality, brand association, and brand loyalty. A total of 384 young adults participated in this study. In order to test the hypotheses, correlation coefficient was applied to identify the relationship between brand equity elements and consumer purchase decision in an international brand of footwear. The results suggest a noteworthy relationship between brand equity and purchase decision and the most significant determinant of brand equity is perceived quality. Hence, sustainable brand equity is significantly associated with consumer purchase decision in an international brand of footwear

The Impact of The Rural Culture and Cultural Attractions on Poverty Alleviation : The Moderating Effect of Tourism Resources

This study aims to investigate the impact of rural culture and cultural attractionson poverty alleviation and the moderating effect of tourism resources on rural, culture, wildlife, nature and physical. Convenience sampling was applied in selecting 520 respondents. The Statistical Package for Social Science was used to analyse the descriptive statistic while Partial Least Square-Structural Equation Modelling (SEM) was used to analyse the hypotheses. The results show both rural culture and cultural attractions have a positive effect onpoverty alleviation. Besides, tourism resources have a positive moderating effect on rural culture and poverty alleviation. Poverty reduction through tourism, communities right to use tourism resources and accommodate different cultural views are supported by Human Development Theory on the positive findings. However, tourism resources a negative result on cultural attractions and poverty alleviation. Therefore, this study suggests that preserving cultural attractions such as cultural buildings, landscapes, monuments, traditions, arts, crafts, food, and customs should be encouraged for socio-economic benefits