MEMBANGUN KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA BISNIS PADA INDUSTRI KECIL MENENGAH TENUN IKAT DI TROSO, JEPARA

This study aimed to examine the effect of entrepreneurial orientation, market orientation, and competitive advantage on business performance. The issue discussed in this research was how the entrepreneurial orientation and market orientation can affect the competitive advantage to improve business performance. Model refinement using outlier evaluation and composite indicators was conducted in this study, so that the research results found that interpret the condition of Small and Medium Industries Tenun Ikat Troso Jepara.. The samples obtained were the owner and manager of Tenun Ikat business in Troso, Jepara, amount to 125 respondents. The data can be used from 125 respondent are 115 respondent. This research used Structural Equation Modeling (SEM) which was run by an AMOS 20,0 to analyze the data.The sampling technique used in this study is purposive sampling. The result of SEM data processing already found the goodness of fit follows, the value of chi square= 78,577; df : 72; p : 5%; probability = 0,278; GFI = 0.914; AGFI = 0,875; TLI = 0,989; CFI = 0,991; CMIN/DF = 1,091; RMSEA = 0.028. Thus, it can be said that this model is appropriate used. The empirical findings in this study showed that entrepreneurial orientation has significant positive affect on competitive advantage, market orientation has negative affect on competitive advantage, competitive advantage has significant positive affect on business performance, entrepreneurial orientation has negative affect on business performance, and market orientation has positive affect but not significant to business performance

ANALISIS KINERJA USAHA KECIL M1TRA BINAAN BUMN TELAAH EVALUASI KOMPARATIP (STUDI KASUS DI PANTAI UTARA JAWA TENGAH)

Penelitian ini bettujoan untuk mengkaji lebih faith kinerja (performansi) useha keen mitre bineen BUMN sebelum den sesudah menerime hantuan pemblneen teruteme meielui bentuon model kerjatimmstasi serte program pendidiken den pelatihan. Focus penelitien ditekanken peda upaya BUMN dalem membina mitre bineannya ca/am ha! peningketan Atmempuen untuk : (i) memhuat rencana keda, (ii) menyelenggeraken pembukuan yang memedai, (11) menganelisis kegiatan stria (iv) memifiki wawasen pengembengan usehe den kemempuen bernegosiasi. Analists penelitian menggunaken pendeketen cash flow den keseheten useha (melaki resio rentahilites, likvxMas den soNabilites - AILS ratio). Dengen menggunaken Test Mc Hamar depot diketahui signitYken tidaknye perbedeen performanst mitre binaan sebelum den sesudeh menerime pemblnaen. Penelitien menunilikken behwa sebegien beset mitre binean BUMN mengatami peningkater yang signifiken ales kinetja usehanye. Uji statistik menyimpulken behwe henye veriebel likuidttes Ma yang memiliki hubungen dengen kecenderungan perubahan setelah menerime petfakuan bempa pembinaan oleh BUMN