Tracing scientist's research trends realtimely

In this research, we propose a method to trace scientists' research trends realtimely. By monitoring the downloads of scientific articles in the journal of Scientometrics for 744 hours, namely one month, we investigate the download statistics. Then we aggregate the keywords in these downloaded research papers, and analyze the trends of article downloading and keyword downloading. Furthermore, taking both the download of keywords and articles into consideration, we design a method to detect the emerging research trends. We find that in scientometrics field, social media, new indices to quantify scientific productivity (g-index), webometrics, semantic, text mining, open access are emerging fields that scientometrics researchers are focusing on.Comment: 13 pages, 7 figure

Reciprocal urban place marketing and co-branding? Retail applications

This paper investigates the role of planned shopping centres in the marketing activities of towns and cities. Based on data from a wider programme of research on the marketing of towns and cities as shopping destinations, the paper considers the extent to which planned shopping centres located in traditional urban retail areas engage in the practice of 'co-branding' with the towns/cities within which they are located. Data from qualitative interviews with shopping centre managers, a survey of managers of planned shopping centres in the 173 top urban retail destinations in the UK (Management Horizons Europe, 1998) and analysis of logos and slogans of these shopping centres indicate that some degree of reciprocity does occur in the marketing activities between the different levels of urban place marketing as identified by van den Berg and Braun (1999). Various directions for further research are identified