18 research outputs found
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Customer strategy definition in elderly care: understanding customer-focused care expectation and managing resource allocation
With an aging global population, it is important that clinicians empower their patients. Empowering the patient-physician interaction leads to a more positive health outcome. This chapter discusses the potential of adopting Customer Relationship Management (CRM) as a way of guiding non-critical care services (i.e. linking the problems of customer-focused care expectation and resource allocation management). Implementation of CRM solutions would create value for patients by supporting trust and service creation; however, the chapter highlights a need for a common and systematic way to implement CRM solutions in the healthcare domain
Key enablers for knowledge management for Australian not-for-profit organizations: building an integrated approach to build, maintain, and sustain KM
Not-for-Profit (NFPs) organizations operate in an increasingly competitive marketplace for funding,
staff and volunteers, and donations. Further, NFPs, both in Australia and internationally, are growing
rapidly in number in response to increasing needs for humanitarian services and environmental sustainability
that local and national governments and established international aid organizations cannot
or struggle to provide effectively. Many NFPs are being driven to adopt more commercial practices in
order to improve their donor appeal, government grant applications, staff/volunteer retention, and service
delivery. Knowledge Management (KM) is one such 'corporate' practice being explored to address the
increasingly competitive environment. Although the concept of knowledge management may be basically
understood in NFPs, researchers and NFP managers are yet to explore and fully understand the complex
inter-relationships of organizational culture, ICT, internal marketing, employee engagement, and
performance management as collective enablers on the capture, coordination, diffusion, and renewal of
knowledge in a NFP environment. This chapter presents research into the relationship of KM with those
enabling elements and presents an implementation model to assist NFPs to better understand how to
plan and sustain KM activity from integrated organisational and knowledge worker perspectives. The
model emphasises an enduring integrated approach to KM to drive and sustain the knowledge capture
and renewal continuum. The model provides an important contribution on 'how to' do KM