E-Government, M-Government, L-Government. Exploring future ICT applications in public administration

The development of information and communication technologies (ICT) brings about considerable changes in the ways public administration provides information and delivers services to citizens, businesses, and other public administrations. This chapter reviews the application of ICT in the provision of public administration services. E-government tools have been implemented in various countries in the world and enabled the strengthening of existing public administration services and the activation of innovative ones. M-government tools, which are related to the emergence and diffusion of Internet mobile technology and devices, allow to both overcome infrastructure deficits and provide innovative services which are particularly sensitive to users' context conditions. Finally, l-government tools – i.e., ubiquitous, seamless, user-centric, and automated application of Internet technology to public administration services – have the potential to further redefine the terms of access of users to public administration services and to enhance the ties between citizens and businesses and the government

The role of social media influencers on the consumer decision-making process

The digital era has introduced many changes in the consumer. Social media and especially social networking sites redefined how consumers relate to and behave towards brands, as well as the brand-consumer relationship. Within this context and the heightened resistance to brand communication through traditional media, marketeers are turning to other strategies to connect with their customers and influence their consumer journey. One of these strategies is influencer marketing. In the last years, brands have used social media influencers as endorsers of their products and services, and as brand ambassadors. Digital influencers connect consumers and brands, strengthening their bond and allowing the brand to reach their target in a more natural way to influence the consumer buying process. In this chapter we will provide a narrative review on the role of digital influencers on the consumer decision processes.info:eu-repo/semantics/publishedVersio