Eazidi women's practices of empowerment and capital formation following enslavement by ISIS

This chapter begins by surveying the historical context of rape in Iraq through the narrative of Eazidi women who escaped enslavement by ISIS. It then discusses the theology of rape in Islam, which has motivated ISIS to commit rape and legitimized the rape of Eazidi women. The chapter then theorizes the social capital of Middle Eastern women. The chapter argues that, for the first time, the Eazidi community in Iraq is altering the social consequences of rape by developing empowerment methods that amount to a social revolution within the Eazidi community. This empowerment not only protects Eazidi women survivors from experiencing common post-rape consequences but also increases their capital, in all its Bourdieusian forms

Consumer Acculturation and Implications for Brand Preferences

This research investigates whether established theories of acculturation are applicable to British Indians and what impact acculturation has on their consumer behaviour. After classifying British Indians according to the acculturation framework devised by Berry (1980), the chapter considers whether membership of these acculturation categories has a bearing on British Indians' consumer behaviour, as indicated by their brand preferences for a range of host and ethnic products and services. The findings reveal that separated consumers prefer ethnic brands more than host brands, assimilated consumers prefer host brands more than ethnic brands and integrated consumers have brand preferences falling between these two. Acculturation category thus has POTENTIAL for use as a segmentation variable. Demographic factors have also been shown to influence patterns of acculturation (Berry 1997). This study therefore also examines the relationships between different acculturation categories, demographic variables and preferences for a range of ethnic and host brands. Overall, this research provides some interesting insights about buying preferences of Indian diaspora (a developing country) in the UK and is particularly relevant from an International marketing perspective