The mediating effect of satisfaction: Does is influences loyalty concerning online tourism purchases?

This paper intends to investigate the influence of relationship marketing dimensions on online tourism customer satisfaction and to analyze the mediating effect of e-satisfaction level, on the relation between these determinants and the formation of loyalty. A questionnaire was applied to regular online buyers and the statistical analyses were conducted within the Structural Equation Modeling framework. The most important results have shown that there are three dimensions that significantly influence e-customer satisfaction – understanding customer needs, service quality and personalization. Also show that there is a complete mediating effect of ecustomer satisfaction in the relationship between the relationship marketing dimensions and e-customer loyalty. Thus, research results provide an important insight into how e-companies can pursuit and use delight to highlight customersinfo:eu-repo/semantics/submittedVersio

The effects of social network sites on brand awareness and attitude

Brands are increasingly targeting Social Network Sites´ (SNS) massive audiences and incorporating the new media channel in their communication plans. Despite its growing adoption, few research efforts have been devoted to evaluate SNS´ concrete consequences for the brands. In the current study we evaluate SNS´ effects on generating brand awareness and positive brand attitude, two important measures on delivering efficient communication efforts. An online quantitative survey with brand page users of leading brands at Facebook was implemented. Structural equation modeling was used for model estimation. Results have verified a significant, positive and direct impact of brand page participation on brand awareness. Brand attitude also substantially benefits from brand page participation, but this relationship is mediated by brand awareness. Related implications are discussedinfo:eu-repo/semantics/submittedVersio

Social responsibility in purchase and consumption: A study of the Portuguese consumer behavior

In the last decades, academic literature has been putting a notorious emphasis on the concepts of socially responsible consumer. However, literature also shows the existence of differences in the behavioural attitudes of consumers, due to the influence of the socio-cultural context and of social interactions. In the case of Portugal, there is no thorough study that analyzes the propensity of individuals for socially responsible consumption. Thus, this paper aims to examine the determinants of Socially Responsible Purchase and Disposal (SRPD), building on the work of Weeb, Mohr and Harris (2008), by analyzing the socio-demographic consumer profile. Exploratory interviews were used and collected data were subject to qualitative analysis. Additionally, a convenience sample of 1027 Portuguese adults answered to an online questionnaire. The results show that the socially conscious behaviour appears to be well established among the consumers. Also, individuals with certain demographic characteristics differ in their levels of social consciousness in purchase and consumption.info:eu-repo/semantics/acceptedVersio

The use of mobile devices in‐store and the effect on shopping experience: A systematic literature review and research agenda

The use of mobile devices continues to change the in‐store shopping experience and constantly increases curiosity among academics and retailers. However, in spite of the emergence of studies on this topic, the information about the effects of their use is still scattered. The aim of this research is to provide an overview on what is currently known about the effect of the use of mobile devices in‐store on the shopping experience, and describe the most important findings. Furthermore, future research directions are also provided in order to extend the existing knowledge. This systematic literature review has analysed a top‐quality poll of papers, published in the past decade. As a result, it contributes to a better understanding of this focal phenomenon by analysing the different types of use and the value added to the shopping experience. Our framework provides a systematization of these findings.info:eu-repo/semantics/acceptedVersio

Proposing a new construct to measure the effectiveness of brands operating in social networking sites

The current study was motivated by the increasing brand adoption of Social Networking Sites, like Facebook, in companies´ communication plans. Currently, the top 100 worldwide advertisers accumulate more than 1 billion users in their brand like pages. In view of this trend, it becomes important to propose a measure that captures the performance and effects of brands´ efforts in brand like pages. The present study addresses this research gap, proposing the construct of brand like page participation (BPP) and validating it. For that four phases were implemented and three studies were conducted. First, the construct domain was defined based on the literature review. Then, a qualitative study based on 10 interviews with Facebook users was implemented to further investigate the construct domain. Following that, an online survey with 203 respondents was used to assess the internal consistency and unidimensionality. Finally, the construct was validated for its ability to get reproduced with a new dataset including 575 valid responses. At this phase, collected data were submitted to confirmatory factor analysis (CFA), in order to check for reliability and convergence. Hence, a new construct is proposed and validated, targeted at offering managers and academics a clear tool to evaluate brands efforts in SNS and to estimate their business impact.info:eu-repo/semantics/submittedVersio

The manifest association structure of the single-factor model: insights from partial correlations

The association structure between manifest variables arising from the single-factor model is investigated using partial correlations. The additional insights to the practitioner provided by partial correlations for detecting a single-factor model are discussed. The parameter space for the partial correlations is presented, as are the patterns of signs in a matrix containing the partial correlations that are not compatible with a single-factor model

7th Drug hypersensitivity meeting: part two

No abstract availabl