Product appearance and consumer choice

Industrial Design Engineerin

Visual typicality and novelty as joint predictors of aesthetic preference : the influence of design expertise and product category interest

Extended abstrac

Product appearance and consumer pleasure

No abstract

Choice of consumer research methods in the front end of new product development

This study investigates the choice of consumer research methods in the fuzzy front end (FFE) of the new product development (NPD) process. First, it delivers an up-to-date overview of currently available consumer research methods for use in the FFE of NPD. Second, using an online questionnaire, we obtain insights into the use of these consumer research methods by B-to-C companies based in the Netherlands (N = 88, including many major multinational companies). Third, these companies provided the major reasons for choosing these methods, and specified the types of consumer information that they aim to gather using these methods. Finally, we investigate the influence of company size, type of products developed (durable/non-durable) and product newness on the use of these methods. Based on these findings, we build a contingency framework that helps companies to improve their choice of consumer research methods in the FFE, where consumer insights are most important for new product succes

The effect of analytic and holistic information processing on the reasons for product choice

No abstrac