Digital Technologies for “Minor” Cultural Landscapes Knowledge: Sharing Values in Heritage and Tourism Perspective

The chapter aims to point out the most emerging technologies in analysing and sharing knowledge about ‘not outstanding’ cultural landscapes. Therefore the chapter starts focusing on the concept of ‘minor’ cultural landscapes in the wider debate on heritage, then shows the changing approach to the question: the relevance of bottom-up vision in considering heritage. Secondly are taken into account image and information technologies through some definite research topics: Educating by multimedia; Experiencing and sharing new contents by people; Transmitting local heritage; Using image and information technologies to share collective experiences of places; Answering demand for social participation and free access to sources; Connecting tangible and intangible heritage in a tourist perspective. The goal of the chapter is to show how digital technologies can support knowledge and share of values about ‘minor’ cultural landscapes both through inhabitants and potential tourists to be attracted to

Consumer neuroscience perspective for brands: how do brands influence our brains?

Neuroscientific tools have increasingly been used by marketing practitioners and researchers to understand and explain several different questions that have been issued for a specific company or a general understanding. In this respect, the neuroscientific approach has been evaluated as a potential tool for understanding the neural mechanisms directly related to marketing with its contribution to providing novel perspectives. The chapter addresses one of the most relevant subjects, brands, for issuing the strategic role of applied neuroscience in marketing and consumer behavior. The first section of this chapter focuses on a novel definition of brand, and the next section covers the brand image, brand perception, and brand loyalty. The second section summarizes the main findings regarding the neuroscience of brands. In the final section, the findings from a related experiment have been provided for the potential roles of neuromarketing for developing marketing strategies for brands.2-s2.0-85137250492Oca