2 research outputs found
Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey
Our study develops and tests a research model that investigates
the impact of born-globals’ customer orientation on innovativeness
through the mediating roles of technological capability, relationship
quality, and relationship information process. Data obtained from
197 small and medium-sized born-global firms in Turkey were used
to gauge these relationships through structural equation modelling.
The results suggest that born-globals’ customer orientation influences
innovativeness indirectly through the mediating role of technological
capability. Simply put, technological capability acts as a full mediator
between customer orientation and innovativeness. Contrary to our
predictions, relationship quality and relationship information process
do not significantly influence innovativeness. Therefore, the empirical
data do not support the mediating roles of relationship quality and
relationship information process. In short, our study contributes
to current knowledge by examining the factors that influence the
innovativeness of born-globals using data obtained from born-globals
in Turkey, which is a newly industrialised country
Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey
Our study develops and tests a research model that investigates the
impact of born-globals' customer orientation on innovativeness through
the mediating roles of technological capability, relationship quality,
and relationship information process. Data obtained from 197 small and
medium-sized born-global firms in Turkey were used to gauge these
relationships through structural equation modelling. The results suggest
that born-globals' customer orientation influences innovativeness
indirectly through the mediating role of technological capability.
Simply put, technological capability acts as a full mediator between
customer orientation and innovativeness. Contrary to our predictions,
relationship quality and relationship information process do not
significantly influence innovativeness. Therefore, the empirical data do
not support the mediating roles of relationship quality and relationship
information process. In short, our study contributes to current
knowledge by examining the factors that influence the innovativeness of
born-globals using data obtained from born-globals in Turkey, which is a
newly industrialised country