38 research outputs found
Assessing Perceptions of the Integrative Justice Model Propositions: A Critical Step Toward Operationalizing a Macro Model
Propositions underlying the theoretical tenets of the Integrative Justice Model (IJM), a normative, ethical framework for engaging in impoverished markets, are investigated for reliability in application. Santos and Laczniak provide numerous decision principles to help the marketer to evaluate fairness in the marketplace exchange, yet which are most reflective of the core tenets and most useful in application? Managerial perceptions of the extent to which the propositions reflect the core tenets of the IJM are evaluated in this critical step toward operationalizing the model. Factor analysis is implemented with a relatively small sample, a challenge particularly common in research with the impoverished or marginalized, to evaluate the decision principles most reflective of the core tenets, from the perspective of the marketer/manager. Normality is not considered a critical assumption of factor analysis where groups of like variables are clustered into underlying constructs. This work articulates a critical step in macromarketing research methods, exemplifying an approach resilient to micro samples under macro frameworks
Marketing Planning for Social Entrepreneurial Organizations in the Context of Subsistence Marketplaces: A Pedagogical Reflection for Marketing Education in Jesuit Business Schools
Fostering Fair and Sustainable Marketing for Social Entrepreneurs in the Context of Subsistence Marketplaces
In recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable marketing for social entrepreneurs in the context of subsistence marketplaces
The “Integrative Justice Model” as Transformative Justice for Base-of-the-Pyramid Marketing
Writing in Business and Politics, Santos and Laczniak (Business and Politics 14(1) 2012) formulated a normative, ethical approach to be followed when marketers e ngage impoverished market segments. It is labeled the integrative justice model (IJM). As noted below, that approach called for authentic engagement, co-creation, and customer interest representation, among other elements, when transacting with vulnerable market segments. Basically, the IJM derived certain operational virtues, implied by moral philosophy, to be used when marketing to the poor. But this well-intentioned approach raises a significant “So what?” question. Are such sentiments anything but lofty aspirations for idealists or are there steps to be taken by society and business managers of goodwill to make the adaptation of the IJM by corporations more likely and pragmatic? This paper begins to layout a roadmap that shows “how and why” the IJM might more likely be vitalized. The crux, as described below, is found in the transformational justice dimensions that are embedded in institutions (and supporting institutional arrangements); such external institutions provide a “power” impetus to assure the ethical rights claims that impoverished consumers have owed to them. In this way, the ideal exchange characteristics for bottom (or base) of the pyramid (BoP) markets argued for in the IJM can become actively transformational. The main contribution of this paper is that it begins to chart out the institutional system elements that need to exercise power in order to deliver a “fairer” marketplace for BoP consumers
Recovery of the Austrian economy following the COVID-19 crisis can take up to three years
Collaboration between researchers from IIASA, WU, WIFO, and the IHS provides scenarios of the medium-run economic effects of the lockdown in Austria using the IIASA macroeconomic simulation model. The analysis suggests that the return to the business-as-usual trend may take up to three years after a steep initial economic downturn due to the lockdown, and a gradual recovery thereafter
When does a disaster become a systemic event? Estimating indirect economic losses from natural disasters
Reliable estimates of indirect economic losses arising from natural disasters are currently out of scientific reach. To address this problem, we propose a novel approach that combines a probabilistic physical damage catastrophe model with a new generation of macroeconomic agent-based models (ABMs). The ABM moves beyond the state of the art by exploiting large data sets from detailed national accounts, census data, and business information, etc., to simulate interactions of millions of agents representing \emph{each} natural person or legal entity in a national economy. The catastrophe model introduces a copula approach to assess flood losses, considering spatial dependencies of the flood hazard. These loss estimates are used in a damage scenario generator that provides input for the ABM, which then estimates indirect economic losses due to the event. For the first time, we are able to link environmental and economic processes in a computer simulation at this level of detail. We show that moderate disasters induce comparably small but positive short- to medium-term, and negative long-term economic impacts. Large-scale events, however, trigger a pronounced negative economic response immediately after the event and in the long term, while exhibiting a temporary short- to medium-term economic boost. We identify winners and losers in different economic sectors, including the fiscal consequences for the government. We quantify the critical disaster size beyond which the resilience of an economy to rebuild reaches its limits. Our results might be relevant for the management of the consequences of systemic events due to climate change and other disasters
The glutathione redox system is essential to prevent ferroptosis caused by impaired lipid metabolism in clear cell renal cell carcinoma
The publisher's final edited version of this article is available at Oncogene. 2018 Oct;37(40):5435-5450. doi: 10.1038/s41388-018-0315-z. Epub 2018 Jun 5. Non-commercial use onlyThis study was funded by Cancer Research UK, the German Research Foundation (FOR2314) and the German Cancer Aid (111917)
Materialien zur Gruenordnungsplanung. T. 1 Siedlungsoekologische und gestalterische Grundlagen
TIB Hannover: RO 6856(10)+a-b / FIZ - Fachinformationszzentrum Karlsruhe / TIB - Technische InformationsbibliothekSIGLEDEGerman
Genome mining of the rhizosphere bacterium Pseudomonas sp. SHC52
Soil ecosystems represent an enormous untapped resource for discovering novel microorganisms, traits and bioactive genes. Natural disease suppressive soils are particularly interesting as they have a relatively higher abundance of beneficial microorganisms that guard plants against infections by soil-borne pathogens. By using both culture-independent and culture-dependent approaches, we recently discovered a novel group of Pseudomonas species in the rhizosphere of sugar beet seedlings grown in a soil that is suppressive to the fungal pathogen Rhizoctonia solani. Representative strain Pseudomonas sp. SHC52 was shown to inhibit hyphal growth of R. solani and various other fungal and oomycete pathogens. Sequencing of Pseudomonas sp. SH-C52 revealed a genome size of 6.7 Mb with approximately 4% of the genome dedicated to secondary metabolism. In detail studies of the genome, will help in determining the genetic factors involved in the activity of this strain