Do marketing and logistics understand each other? An empirical investigation of the interface activities between logistics and marketing

The purpose of the paper is to investigate the understanding between logistics and marketing functions, to highlight specific issues relating to the interface activities between the two areas, and to discuss the impact for business processes. Findings are presented from a research-based case study with a major international food manufacturer, the results of which have helped the company to gain a better understanding between the marketing and logistics functions. The research has highlighted further implications for the supply chain. The paper discusses key findings and proposes a number of recommendations for marketing and logistics educators, practitioners and researchers

Healthcare providers' views on the acceptability of financial incentives for breastfeeding:a qualitative study

BACKGROUND: Despite a gradual increase in breastfeeding rates, overall in the UK there are wide variations, with a trend towards breastfeeding rates at 6–8 weeks remaining below 40% in less affluent areas. While financial incentives have been used with varying success to encourage positive health related behaviour change, there is little research on their use in encouraging breastfeeding. In this paper, we report on healthcare providers’ views around whether using financial incentives in areas with low breastfeeding rates would be acceptable in principle. This research was part of a larger project looking at the development and feasibility testing of a financial incentive scheme for breastfeeding in preparation for a cluster randomised controlled trial. METHODS: Fifty–three healthcare providers were interviewed about their views on financial incentives for breastfeeding. Participants were purposively sampled to include a wide range of experience and roles associated with supporting mothers with infant feeding. Semi-structured individual and group interviews were conducted. Data were analysed thematically drawing on the principles of Framework Analysis. RESULTS: The key theme emerging from healthcare providers’ views on the acceptability of financial incentives for breastfeeding was their possible impact on ‘facilitating or impeding relationships’. Within this theme several additional aspects were discussed: the mother’s relationship with her healthcare provider and services, with her baby and her family, and with the wider community. In addition, a key priority for healthcare providers was that an incentive scheme should not impact negatively on their professional integrity and responsibility towards women. CONCLUSION: Healthcare providers believe that financial incentives could have both positive and negative impacts on a mother’s relationship with her family, baby and healthcare provider. When designing a financial incentive scheme we must take care to minimise the potential negative impacts that have been highlighted, while at the same time recognising the potential positive impacts for women in areas where breastfeeding rates are low

Physical distribution patterns in the Metals Service Center industry

Thesis (Ph. D.)--Michigan State University. Department of Marketing and Transportation Administration, 1970Includes bibliographical references (pages 198-204

Application of pharmacogenomics and bioinformatics to exemplify the utility of human <i>ex vivo</i> organoculture models in the field of precision medicine

Here we describe a collaboration between industry, the National Health Service (NHS) and academia that sought to demonstrate how early understanding of both pharmacology and genomics can improve strategies for the development of precision medicines. Diseased tissue ethically acquired from patients suffering from chronic obstructive pulmonary disease (COPD), was used to investigate inter-patient variability in drug efficacy using ex vivo organocultures of fresh lung tissue as the test system. The reduction in inflammatory cytokines in the presence of various test drugs was used as the measure of drug efficacy and the individual patient responses were then matched against genotype and microRNA profiles in an attempt to identify unique predictors of drug responsiveness. Our findings suggest that genetic variation in CYP2E1 and SMAD3 genes may partly explain the observed variation in drug response

A Conceptual Paradigm For Internet And Search Engine Marketing

The Internet continues to affect the relationships between business and their customers, and companies must adjust their online marketing strategy, if they want to increase revenues and market share, respectively. The emergence of the Internet over the last decade has had a major impact on the communication industry. The Internet is constantly evolving and is continually undergoing a rapid evolutionary process in both capabilities and uses. Marketing managers have begun to direct their focus and resources towards the Internet in an attempt to capture and garner new consumers. The Internet has forever changed the customer purchasing experience, and companies must alter their online marketing strategy, if they want to increase revenues and market share, respectively