Tiempo destinado a Internet por los adolescentes españoles: diferencias según la práctica de deporte y el afecto recibido

Adolescents are currently the age group that devotes the most time to using the Internet and are the most vulnerable to its harmful use. Fostering strategies aimed at reducing anxiety and depression, and increasing self-steem may help reduce overuse of new technologies. Using the 2016 National Survey on Drug Use Among High School Students in Spain, we analyze, estimating a linear Seemingly Unrelated Regression system, the time devoted by Spanish teenagers to the following online activities: email and messaging, social networking, games, gambling and pornographic and violent websites. The results suggest that fostering the practice of sports and advising parents about the benefits of caring relationships with their children can be useful strategies to reduce the time devoted to new digital technologies

Consumer devotion to a different height How consumers are defending the brand within Facebook brand communities

Purpose - Effective handling of negative word of mouth in the social media has dramatic impact on customer retention, deflects potential damage and improves profitability. Although marketers enact various defensive strategies to combat such negative publicity, consumers are increasingly acting on behalf of marketers and new value creating behaviors are noticed within virtual brand communities. The purpose of this paper is to explore the kind of consumers' defensive behaviors present within Facebook brand communities (FBCs).Design/methodology/approach - A netnographic approach guided the data collection. Data were gathered by downloading messages; only the threads related to member's defensive behaviors were downloaded and archived. This resulted to 34 pages of data with 418 individual comments and 6,257 words in total.Findings - Data reveals that defensive behavior is practiced within Facebook, noticing that more diverse types of defensive behaviors are practiced in high involved products. Also, defensive behaviors are more prevalent within utilitarian rather than hedonic brands.Research limitations/implications - This study suggests that marketers should be open to engage and empower consumers to fulfill the role of defending the brand within brand communities first.Originality/value - This work adds to previous literature on handling complaints in social media by analyzing how devoted consumers may defend the brand against negative remarks done by other consumers in FBCs. This study not only confirms that defensive behaviors are apparent within the eight FBCs considered, but also investigates possible differences between high and low involved brands and also utilitarian and hedonic brands

The Relevance of Subjective Norm in Adopting E-government: A Theoretical Framework

Governments are continuously developing and providing public services through the Internet. The sustainability of these initiatives depends on the level of citizen adoption. Traditionally, technology adoption models have been used to explain this adoption. However, the role of a key variable in these models (subjective norm) remains unclear. To move on this topic, this work reviews the role of subjective norm in different adoption models and proposes a theoretical framework defining the impact of subjective norm on citizens' behavior as well as characterizing three main determinants of subjective norm in this context: interpersonal influence, mass media and Public Administration communicationssubjective norm,; social influence; e-government adoption; information sources; citizen