Plots the percentage of each type of nutritional label that has been fixated as a function of viewing time.

<p>Data were collapsed across participants so the percentage was based on the number of labels fixated out of the 220 total labels per label type (4 labels x 55 participants)</p

Estimated mean total eye-gaze time spent on the Nutrition Facts Panel for cereal and cracker packages that did and did not include an FOP label.

<p>A 2-way interaction was apparent between product type and whether an FOP label was present or not, P<0.05.)</p

Estimated number of visual hits on the Nutrition Facts Panel for cereal and cracker packages that did and did not include an FOP label.

<p>A 2-way interaction was apparent between product type and whether an FOP label was present or not. ^a,b P<0.05</p

(2A) Principle display panels (PDP for the four brands of cereal (top row) and four brands of crackers (middle row) that were created (in the form of packages) for the experiment. (2B) PDP of a single brand of cereal depicted at high and low levels of health which include the corresponding traffic light labels. (2C) Illustration of the standard Nutrition Facts Panel (NFP) that appears on the panel immediately to the right of the PDP on cereal boxes.

<p>(2A) Principle display panels (PDP for the four brands of cereal (top row) and four brands of crackers (middle row) that were created (in the form of packages) for the experiment. (2B) PDP of a single brand of cereal depicted at high and low levels of health which include the corresponding traffic light labels. (2C) Illustration of the standard Nutrition Facts Panel (NFP) that appears on the panel immediately to the right of the PDP on cereal boxes.</p

Participant Characteristics.

<p>Participant Characteristics.</p

(1A) Examples of Non-Directive labels (1B) Examples of Semi- directive FOPs (1C) Examples of Directive FOPs.

<p>(1A) Examples of Non-Directive labels (1B) Examples of Semi- directive FOPs (1C) Examples of Directive FOPs.</p