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    Rural Tourism And Its Socio-Environmental Impact In Puerto Vicente Guerrero, Mexico

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    Las comunidades costeras han adoptado el modelo tur铆stico rural por efecto de la derrama econ贸mica que se producen en grandes centros tur铆sticos. Puerto Vicente Guerrero, no es la excepci贸n, la comunidad adapt贸 el espacio a dicho modelo de negocio. El objetivo de esta investigaci贸n fue, el an谩lisis de los impactos socioambientales ocasionadas por el turismo rural de base comunitaria en Puerto Vicente Guerrero en M茅xico. En tanto, la metodolog铆a usada se llevaron a cabo 20 entrevistas a informantes claves que viven en la comunidad y tienen alg煤n v铆nculo con el sector tur铆stico, posteriormente se realiz贸 un an谩lisis del discurso para la comprensi贸n del contexto de la vida cotidiana y su gesti贸n en dicho sector. Como resultados relevantes se identific贸 una comunidad sin capacidad de respuesta para atender el p煤blico en masa, nula planificaci贸n de la comunidad que termin贸 agudizando los problemas socioambientales y un desarrollo tur铆stico que tiene condiciones de infraestructuras m铆nimas, sumado la escasez de agua potable. La comunidad tiene una d茅bil gesti贸n en la adopci贸n de un modelo de negocio con base en el turismo, sin embargo, el potencial tur铆stico puede impulsarlos como un punto de referencia y competir con las ciudades de mayor demanda entre los que destacan Acapulco y Zihuatanejo en Guerrero.Coastal communities have adopted the rural tourism model due to the economic benefits that occur in large tourist centers. Puerto Vicente Guerrero is no exception, the community adapted the space to this business model. The objective of this research was the analysis of the socio-environmental impacts caused by community-based rural tourism in Puerto Vicente Guerrero in Mexico. Meanwhile, the methodology used, 20 interviews were carried out with key informants who live in the community and have some link with the tourism sector, later a discourse analysis was carried out to understand the context of daily life and its management in said sector. As relevant results, a community without response capacity to serve the public en masse, zero community planning that ended up exacerbating socio-environmental problems and a tourism development that has minimal infrastructure conditions, added to the scarcity of drinking water, was identified. The community has a weak management in the adoption of a business model based on tourism, however, the tourism potential can promote them as a point of reference and compete with the cities with the highest demand, among which Acapulco and Zihuatanejo in Guerrero stand out
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