What Drives Car Attitudes: An Analysis of How Demographics and Environmental Views Relate to Car Attitudes

Successfully marketing new, clean, car technologies to consumers requires an advertising strategy that fits consumers’ priorities and attitudes towards cars. We created a survey to study how attitudes towards cars are associated with demographics and environmental views. Our study examined car preferences and environmental concerns of a sample of Gettysburg College students in comparison to a national sample obtained from Amazon’s Mechanical Turk. Overall, we concluded that environmental beliefs are a significantly better prediction of car behaviors than demographics. We found that on average people would pay more for a car with a higher fuel economy, but not enough to cover the higher price of newer, cleaner technologies, such as hybrid cars. Gettysburg College students’ environmental concern scores were significantly higher on average than that of the general American population. Survey respondents from both samples supported devoting more research and resources to hybrid, electric, and biofuel technologies. However, in regards to their personal purchases they ranked safety and other qualities of the car as higher priorities than greenhouse gas emissions or fuel economy. According to our results, marketing electric cars as safe and reliable is a better strategy than marketing their high fuel economy

Online Mapping Tools for Geolocating Amish Settlements

This technical note demonstrates the value of using online mapping tools as a method of geolocating Amish settlements. Primarily using freely available Bing and Google maps and published lists of the addresses of Amish ministers, we geolocated 1,362 Amish households in Ohio and 1,203 in Pennsylvania, representing about 10% of Amish households in those states. From these data we were able to derive a population density map of the Amish across Ohio and Pennsylvania. We caution that our map is merely a model and based on several assumptions, but the product is a finer resolution map of Amish distribution than has previously been published. We add that the locations of Amish schools provide another promising avenue for geolocation of Amish settlements, but we were not able to locate sufficiently comprehensive lists to include them in our analysis