The Creole Connection: What Happens Next?

The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas

The Creole Connection: What Happens Next?

The purpose of this case is to demonstrate the importance of target market selection and positioning, particularly for businesses in small college towns. Additionally, other marketing and management issues are presented to stimulate understanding of the multitude of variables that impact restaurant success. This case is intended for those interested in marketing, management, entrepreneurship, hotel/restaurant management or retailing areas

The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction

This study suggests that induced antecedent moods may, in a systematic manner, influence subsequent levels of loyalty intention within consumer scenarios. Furthermore, this research finds that there exists differential responses to induced mood states by gender, which fall in line with research on the underlying gender differences in cognitive processing, levels of risk aversion, motivation, and the experience of emotion while shopping. Past studies in this area have shown only a mild connection between induced antecedent mood state and loyalty intentions, which may be due in part to the issue of an emotion by gender interaction. This paper reinforces previous work and extends this relationship to include gender as moderator. With a better understanding of the way in which different mood states influence customer loyalty intentions, a new approach to managing customer mood-states emerges

Use of Social Media by Sales Students for First Post-Graduation Job-Search: An Exploratory Study

As students who studied/majored in professional sales approach graduation and start looking for their first post-graduation/entry-level positions, what avenues are used to pursue these opportunities? One might suspect that with the explosion of social media and the millennial generation’s prolific use of said media this would be their preferred choice for job hunting. Are sales students engaging social media and other online activities to land entry-level career positions or are they still using traditional methods (i.e. College/University Career Fairs, College/University Career Services, Internships, etc.) to find these positons? This paper looks at the avenues millennial students who studied/majored in professional sales use to land their first post-college graduation sales positions

Assessment of Oral Presentations in an Undergraduate Accounting Program: An Application of Videotapes, Role Plays and Student Involvement

The subject School of Accountancy assesses oral presentations at the undergraduate (Bachelor of Business Administration in Accounting) level to accomplish program improvement and accreditation maintenance. Historically, accounting students were assessed on their oral presentation skills by giving a 3-4 minute presentation of a completed research paper and used presentation software. Accounting faculty members assessed the presentation using a six-factor four-level rubric. This work was motivated by feedback received from the School’s Accounting Advisory Board; the members were dissatisfied with new accounting staff hires’ inability to communicate with their clients face-to-face. While they appreciated the favorable results achieved in the oral presentation assessments, the members questioned if the School was measuring the right approach to presentations. Would it be possible to assess one-on-one communication of technical material? The authors present a pilot test created to investigate the use of one-on-one roleplays using undergraduate tax and advanced marketing sales students. Undergraduate tax students role-played an individual tax return prepared as a class project to the advanced sales students. The presentations were video taped. Graduate tax students assessed the videotapes and reported results to the authors. Results were again favorable. In addition, results suggest that using students who are naive to each others’ situation gives a more realistic feel to the role-play presentations

Use of Online or Traditional Job Search Tools: Which Do Sales Students Prefer When Searching to Begin Their Post-College Graduate Careers-A Study Revisited

In 2019, a study was conducted to see if college students who studied/majored in professional sales, preferred digital media over face-to-face interactions for post-graduation careers searches. Results showed sales students used multiple methods during these searches. Although sales students engaged with digital media to land entry-level career positions, they still relied heavily upon traditional methods (i.e., college/university career fairs/services, internships, etc.). In March of 2020, as Covid-19 moved just about everyone online, the authors were interested in seeing whether the increased use and familiarity with digital media changed sales students’ preference for and use of job search tools. This follow-up study investigates the use of online and traditional resources for sales students’ career searches as graduation approaches. Results suggest sales students use multiple methods during their first career searches. They engage with digital media to land entry-level career positions while still relying heavily upon traditional methods. This research provides insight into the perceptions of sales students while searching for career positions

The impact of implementing a design-thinking project in the sales classroom

Experiential instruction has been implemented in classrooms as a method of learning and reinforcing complicated material. This study introduces a design-thinking project taken from a University Art & Design Program and adapted for a sales course. ‘Pre’ and ‘post’ comprehension testing of students on the SPIN selling approach was completed to establish the value of this project, and the study further investigates its impact on student interest and engagement. Results suggest that this project not only helps to reinforce key concepts, but also student confidence, level of interest, and perceptions of sales people as customer-oriented and benevolent service providers

Burns and Scalds Assessment Template:Standardising clinical assessment of childhood burns in the Emergency Department

Objectives The Burns and Scalds Assessment Template (BaSAT) is an evidence-based proforma coproduced by researchers and ED staff with the aim of (1) standardising the assessment of children attending ED with a burn, (2) improving documentation and (3) screening for child maltreatment. This study aimed to test whether the BaSAT improved documentation of clinical, contributory and causal factors of children’s burns. Methods A retrospective before-and-after study compared the extent to which information was recorded for 37 data fields after the BaSAT was introduced in one paediatric ED. Pre-BaSAT, a convenience sample of 50 patient records of children who had a burn was obtained from the hospital electronic database of 2007. The post-BaSAT sample included 50 randomly selected case notes from 2016/2017 that were part of another research project. Fisher's exact test and Mann-Whitney U tests were conducted to test for statistical significance. Results Pre-BaSAT, documentation of key data fields was poor. Post-BaSAT, this varied less between patients, and median completeness significantly (p<0.001) increased from 44% (IQR 4%–94%) to 96% (IQR 94%–100%). Information on ‘screening for maltreatment, referrals to social care and outcome’ was poorly recorded pre-BaSAT (median of 4% completed fields) and showed the greatest overall improvement (to 95%, p<0.001). Documentation of domestic violence at home and child’s ethnicity improved significantly (p<0.001) post-BaSAT; however, these were still not recorded in 36% and 56% of cases, respectively. Conclusion Introduction of the BaSAT significantly improved and standardised the key clinical data routinely recorded for children attending ED with a burn

Expressions 1998-1999

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