A Conceptual Model for Negotiating in Service-Oriented Environments

Web services have been developed in recent years as a fundamental technique for the new generation of B2B or EAI applications. For their getting more available that imposes a new vision of service-oriented computing, the software industry has shifted its attention on software from developing a product as required to delivering a service on demand. In order to gain the many benefits from such a service-oriented model of software, several critical issues need to be addressed in a service-oriented environment such as differentiation of services with multiple attributes, dynamic selection and provision of services in a supply chain style, and commitment of services with prescribed rules. From the perspective of management, these issues are concerned within a process of negotiating desired services in a service-oriented environment. In this paper, we propose an object-oriented model that specifies such a negotiation process with explicit constructs addressing these critical issues. The model contains an architecture diagram that describes required components and their interactions for fulfilling the negotiation process, as well as a class/sequence diagram that specifies in detail what class objects these components have in order to collaboratively support all required behaviors occurred within the negotiation process

Enhancing Social Media Marketing with A Brand Post Management Process

In recent years, enterprises are increasingly using social media to enhance the marketing effects about their brands and services. As such, brand pages on social media sites with brand posts placed are commonly used for effecting desired marketing features such as advertisement of services and assistance of customers. Therefore, it has become an important objective for enterprises to enhance the effects of their brand pages via sufficient management mechanisms. For this purpose, we present in this paper a management process that focuses on the organization, execution, and control of brand posts to enhance their marketing effects

A CLOUD DEPLOYMENT APPROACH FOR CONSUMER SUPPORT SYSTEMS

Customer relationships have been commonly recognized as a critical factor for enterprises to succeed their business. Effective customer relationships could help enterprises deliver services to customers based on their needs, preferences, or past transactions. This model however emphasizes on the use of customer information for benefiting enterprises; customers in contrast receive less information from enterprises. To address this issue, the paradigm Consumer Support Systems (CSS) is proposed to support the provision of service information for customers to help on their decision making. In addition, since Cloud Computing has been popularity for its rich set of features and their practical applications on business can be expected, it is thus an envisioned trend for CSS to be deployed on clouds to enhance further its effectiveness on customer relationships. For this need, we present in this paper a cloud deployment approach for such a cloud-based CSS. The approach starts from the consideration of CSS and cloud characteristics, through the recognition of the architectural components in CSS and clouds, and finally ends with the deployment of the architectural components in CSS on clouds. The approach is illustrated by a cloud-based CSS for travel arrangement where decision support for travels is provided for satisfying the arrangement needs from travelers

An object-oriented development method for customer knowledge management information systems. Knowledge-Based Systems

Abstract For the advances of Internet technologies in recent years, electronic commerce (EC) has gained many attentions as a major theme for enterprises to keep their competitiveness. Among all possible endeavors for the EC, research has shown that effective management of customer relationships by taking advantage of customer knowledges is a major source for keeping competitive differentiation. Therefore, it is commonly recognized as an important goal for an enterprise to promote its managerial effectiveness on customer relationships through a prospective customer knowledge-based information system to achieve the so-called Customer-Oriented EC. In this paper, we present an object-oriented method for the development of such a Customer Knowledge Management Information System (CKMIS). The method starts from the identification of customers and their desired knowledge-accessed behaviors, through the recognition of a system architecture that supports the identification and realization of these behaviors, and finally ends with the analysis and design of the architectural classes/objects that collaborate to identify and realize these behaviors. The method is use case driven with UML notations utilized and extended as its modeling tool. To illustrate, the method is applied to an exemplified CKMIS for a book publishing company

A Conceptual Model for Business-Oriented Management of Web Services

Web services have been developed in recent years as a fundamental technique for the new generation of business-to-business (B2B) or enterprise application integration (EAI) applications. As perceived, the current development research about them is focusing on their underlying infrastructures such as SOAP, UDDI, WSDL, WSCL, BPEL, BPML, and among others. However, once such technical issues get matured and more Web services become available, the attention will naturally shift from deploying these services to managing them. From the perspective of business management, this means that these services are monitored and controlled for fulfilling business objectives. In this paper, we propose an object- oriented modeling approach that addresses this issue by dividing required mechanisms into three layers: business objective, service agent, and service composition ones. With this architecture, Web services are managed via the recognition of a business objective, the employment of a service agent that arranges a composition of demanded Web services for achieving the objective, and the confirmation of interactions/ coordination among these services in achieving the objective. For specification, an object-oriented model is presented for each layer that describes the working detail of that layer. To illustrate, these models are applied in the fulfillment of a business travel plan that involves a set of business objectives to be achieved by various Web services offered by different providers

A layer-based method for rapid software development

AbstractA layer-based method for rapid software development is presented in this paper. It follows the guidelines suggested by Extreme Programming (XP) that require highly expressive programming languages (i.e., Java) and CASE tools. As in XP, this method addresses rapid software development for small- or medium-sized projects. Further, for effective guidance on the development, it directs the construction of system components by imposing an architecture-based concept of layered specification and construction of these components through its activities. Since the method follows the guidelines suggested by XP and supports effective guidance by a layered development of architectural components, team productivities can be greatly enhanced with less (but effective) overheads on specification work. The method uses UML and Petri nets as its modeling tool; for illustration, an example application is presented that specifies and directs the development of a software system with business-oriented Internet services

AN ARCHITECTURE FOR SOCIAL CUSTOMER SUPPORT SYSTEM

For enterprises, customer relationships have been well recognized as a critical factor to succeed their business. To address this trend, Consumer Support System (CSS) is proposed that emphasizes on collecting customer information (i.e., knowledge from customers) for enterprises to catch customer needs and then based on these needs delivering services to benefit customers. Although CSS has considered both directions of the work flows between enterprises and customers, it however does not employ such well-known social features as social collaborative business among enterprises and customers to create more customer values and also social business process management to promote business processes. For this need, we present in this paper a discussion, namely Social Customer Support System (SCSS), that extends CSS with these social features. The discussion figures out a SCSS architecture with necessary components and management mechanisms to encompass the social features in SCSS

An Application of Inquiry-Based Quality Talk to the Flipped Design and Teaching of “Reading & Writing” Courses

In recent years, called from the Ministry of Education, “reading and writing” has become a core course in the general education sectors of universities. Its characteristics are mainly to cultivate studentsʼ abilities about emphasis analysis, reason narrative, and scenario design. Further, flipped learning is commonly used for the teaching of its classes. This paper presents how to integrate an innovative inquiry-based quality talk in flipped learning and then proposes, in such a new integrated flipped learning model, a “reading and writing” class design method for enhancing studentsʼ learning effects on their “reading and writing” abilities. Then, this method is applied to the ʻfood literatureʼ unit in a “reading and writing” course at a domestic university to design its learning contents and inquiry-based quality talk activities. For verification, a quasi-experimental study on the comparative analysis and its associated questionnaires have been conducted to validate the effects and studentsʼ satisfaction of applying the new model to “reading and writing” classes

應用電腦輔助全面品質管理在大學校院系所行政管理之研究

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