The influence of public relations on luxury brand marketing through female fashion magazines

Female fashion magazine is one of the most important Public relations (PR) partners for luxury fashion company, PR plays an important role in marketing. This study uses editorial pages of female fashion magazine as object to discover the influences from PR activities on luxury fashion marketing. The literature review indicates two directions from which PR activities could influence marketing. Consumer value creation studies present the direction of how brands offer benefits to consumers while consumer/brand relation studies present what kind of consumers’ behaviour could benefit brands. As a qualitative marketing study, the research method adopted is a combination of semi-structured individual interview and magazine content analysis. This study found that editorial pages could combine consumer benefits and brand benefits in one and coordinate them to promote each other. Different type of editorial information influences this process differently. A frame work of how editorial pages assist in reaching marketing purpose is developed to guide luxury fashion marketer to collaborate with magazines more efficiently

The Effect of Transcutaneous Vagus Nerve Stimulation on Laryngeal Muscle Flexibility with Lexical Tone Imitation.

Transcutaneous vagus nerve stimulation (tVNS) is a non-invasive technique that applies electrical currents through surface electrodes at selected locations to reorganize the brain neural network based on neuroplasticity. The therapeutic effect of tVNS has been reported related to the sensory neural network, but few studies are on the motor neural network. We hypothesized that when applying the tVNS to the recurrent laryngeal branch of the vagus nerve, the laryngeal muscles responsible for speech will become more flexible, and their motor activities will be enhanced. To examine this hypothesis, Chinese lexical tones were adopted to be imitated by the healthy English native speakers. Preliminary results indicated the positive tVNS effect and its potential clinical application

Chiral two-dimensional MoS2 by molecular functionalization as ultra-sensitive detectors for circularly polarized light

Inducing chirality in optically and electronically active materials is interesting for applications in sensing and quantum information transmission. Two-dimensional (2D) transition metal chalcogenides (TMDs) possess excellent electronic and optical properties but are achiral. Here we demonstrate chirality induction in atomically thin layers of 2D MoS2 by functionalization with chiral thiol molecules. Analysis of X-ray absorption near-edge structure and Raman optical activity with circularly polarized excitation suggest chemical and electronic interactions that leads chirality transfer from the molecules to the MoS2. We confirm chirality induction in 2D MoS2 with circular dichroism measurements that show absorption bands at wavelengths of 380-520 nm and 520-600 nm with giant molar ellipticity of 10^8 deg cm2/dmol 2-3 orders of magnitude higher than 3D chiral materials. Phototransistors fabricated from atomically thin chiral MoS2 for detection of circularly polarized light exhibit responsivity of >10^2 A/W and maximum anisotropy g-factor of 1.98 close to the theoretical maximum of 2.0, which indicates that the chiral states of photons are fully distinguishable by the photodetectors. Our results demonstrate that it is possible achieve chirality induction in monolayer MoS2 by molecular functionalization and realise ultra-sensitive detectors for circularly polarized photons

Large Car-following Data Based on Lyft level-5 Open Dataset: Following Autonomous Vehicles vs. Human-driven Vehicles

Car-Following (CF), as a fundamental driving behaviour, has significant influences on the safety and efficiency of traffic flow. Investigating how human drivers react differently when following autonomous vs. human-driven vehicles (HV) is thus critical for mixed traffic flow. Research in this field can be expedited with trajectory datasets collected by Autonomous Vehicles (AVs). However, trajectories collected by AVs are noisy and not readily applicable for studying CF behaviour. This paper extracts and enhances two categories of CF data, HV-following-AV (H-A) and HV-following-HV (H-H), from the open Lyft level-5 dataset. First, CF pairs are selected based on specific rules. Next, the quality of raw data is assessed by anomaly analysis. Then, the raw CF data is corrected and enhanced via motion planning, Kalman filtering, and wavelet denoising. As a result, 29k+ H-A and 42k+ H-H car-following segments are obtained, with a total driving distance of 150k+ km. A diversity assessment shows that the processed data cover complete CF regimes for calibrating CF models. This open and ready-to-use dataset provides the opportunity to investigate the CF behaviours of following AVs vs. HVs from real-world data. It can further facilitate studies on exploring the impact of AVs on mixed urban traffic.Comment: 6 pages, 9 figure

Cognitive Representation Learning of Self-Media Online Article Quality

The automatic quality assessment of self-media online articles is an urgent and new issue, which is of great value to the online recommendation and search. Different from traditional and well-formed articles, self-media online articles are mainly created by users, which have the appearance characteristics of different text levels and multi-modal hybrid editing, along with the potential characteristics of diverse content, different styles, large semantic spans and good interactive experience requirements. To solve these challenges, we establish a joint model CoQAN in combination with the layout organization, writing characteristics and text semantics, designing different representation learning subnetworks, especially for the feature learning process and interactive reading habits on mobile terminals. It is more consistent with the cognitive style of expressing an expert's evaluation of articles. We have also constructed a large scale real-world assessment dataset. Extensive experimental results show that the proposed framework significantly outperforms state-of-the-art methods, and effectively learns and integrates different factors of the online article quality assessment.Comment: Accepted at the Proceedings of the 28th ACM International Conference on Multimedi

Reduced auditory perception and brain response with quiet TMS coil

Background: Electromagnetic forces in transcranial magnetic stimulation (TMS) coils generate a loud clicking sound that produces confounding auditory activation and is potentially hazardous to hearing. To reduce this noise while maintaining stimulation efficiency similar to conventional TMS coils, we previously developed a quiet TMS double containment coil (qTMS-DCC). Objective: To compare the stimulation strength, perceived loudness, and EEG response between qTMS-DCC and a commercial TMS coil. Methods: Nine healthy volunteers participated in a within-subject study design. The resting motor thresholds (RMTs) for qTMS-DCC and MagVenture Cool-B65 were measured. Psychoacoustic titration matched the Cool-B65 loudness to qTMS-DCC pulsed at 80, 100, and 120 % RMT. Event-related potentials (ERPs) were recorded for both coils. The psychoacoustic titration and ERPs were acquired with the coils both on and 6 cm off the scalp, the latter isolating the effects of airborne auditory stimulation from body sound and electromagnetic stimulation. The ERP comparisons focused on a centro-frontal region that encompassed peak responses in the global signal while stimulating the primary motor cortex. Results: RMT did not differ significantly between the coils, with or without the EEG cap on the head. qTMS-DCC was perceived to be substantially quieter than Cool-B65. For example, qTMS-DCC at 100 % coil-specific RMT sounded like Cool-B65 at 34 % RMT. The general ERP waveform and topography were similar between the two coils, as were early-latency components, indicating comparable electromagnetic brain stimulation in the on-scalp condition. qTMS- DCC had a significantly smaller P180 component in both on-scalp and off-scalp conditions, supporting reduced auditory activation. Conclusions: The stimulation efficiency of qTMS-DCC matched Cool-B65 while having substantially lower perceived loudness and auditory-evoked potentials.</p

SHMC-Net: A Mask-guided Feature Fusion Network for Sperm Head Morphology Classification

Male infertility accounts for about one-third of global infertility cases. Manual assessment of sperm abnormalities through head morphology analysis encounters issues of observer variability and diagnostic discrepancies among experts. Its alternative, Computer-Assisted Semen Analysis (CASA), suffers from low-quality sperm images, small datasets, and noisy class labels. We propose a new approach for sperm head morphology classification, called SHMC-Net, which uses segmentation masks of sperm heads to guide the morphology classification of sperm images. SHMC-Net generates reliable segmentation masks using image priors, refines object boundaries with an efficient graph-based method, and trains an image network with sperm head crops and a mask network with the corresponding masks. In the intermediate stages of the networks, image and mask features are fused with a fusion scheme to better learn morphological features. To handle noisy class labels and regularize training on small datasets, SHMC-Net applies Soft Mixup to combine mixup augmentation and a loss function. We achieve state-of-the-art results on SCIAN and HuSHeM datasets, outperforming methods that use additional pre-training or costly ensembling techniques.Comment: Published on ISBI 202